Traditional Culture Encyclopedia - Hotel franchise - What are tangible and intangible services in hotels?
What are tangible and intangible services in hotels?
Intangible services mainly refer to services enjoyed during consumption. Hardware facilities are tangible, visible and tangible.
The tangible services of hotel services mainly refer to the hardware level of the hotel, including geographical location, architectural style, decoration and layout, service environment, catering products, etc. Tangible services are the driving force behind hotel marketing.
The intangible service of hotel services mainly refers to the software part of the hotel, including service attitude, service skills, service efficiency, service methods, service details, etc. Intangible services play an important role in the services provided by hotels. Improving the quality of intangible services can effectively improve guest satisfaction.
Basic requirements for hotel services
1. Good standardized services must be the prerequisite and foundation. Personalized services must be based on standardized services. If you are only satisfied with standardized services and do not develop towards personalized services, it will be difficult for the hotel's management and quality standards to reach a new level.
2. In addition to having high professional skills and professional ethics, waiters must also have strong psychological endurance, analytical and judgment skills, emergency response capabilities, etc., especially from the perspective of the guests. "Put yourself in someone else's shoes" and be considerate, understand, understand and considerate of your guests.
3. Gradually establish specifications that adapt to personalized service requirements.
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