The first step in a hotel’s development of new products is

The first step for a hotel to develop new products is (d). ?

A Conception?

B. Screening?

C. Testing?

D. Product analysis?

refers to the hotel’s research, conception, design, production and promotion of new products. Its purpose is to expand hotel product varieties, improve product quality, improve product quality, and further induce and satisfy the needs of the tourism market.

New products refer to products that are significantly different from old products in terms of technology, function, structure, scale, physical objects, services, etc. It is a product associated with new ends, new designs, and new needs. .

Significance of development

With the development of today's economy and technology, competition in hotel products has become increasingly fierce. Therefore, the development of new hotel products is extremely important to the survival and development of hotels. significance.

(1) The development of new products can enhance the hotel's market development capabilities, expand sales scope, increase market share, and make hotel profits grow steadily. Any product has a life cycle. If the hotel does not develop new products in time, the hotel will also come to an end when the old products decline;

On the contrary, if the hotel continues to develop new products, it can Use new products to occupy new markets when original products exit the market stage. During the growth and maturity stages of the product, competition is very fierce. The updating and transformation of hotel products can maintain the advantage of market competition and increase more market share.

(2) The development of new products is an important means to improve the competitiveness of hotels. In the face of fierce market competition, product innovation is one of the most effective strategies for hotels to form, maintain competitive advantages and improve economic benefits.

Hotels can continuously provide new products to the market, expand the hotel's popularity, improve the hotel's reputation in the minds of customers, maintain product differences with competitors, and enhance competitiveness.

(3) The development of new products is an important way for hotels to adapt to market changes and better meet the needs of hotel guests. Products vary according to demand, and demand varies according to environmental changes. Using constantly innovative products to respond to changing needs is an inevitable choice for hotel management behavior under the guidance of modern hotel marketing concepts.