Introduction to Tianjin Tiens University’s higher vocational to undergraduate majors: Marketing major?

Quick registration and free consultation from junior college to bachelor’s degree: /xl/ Tianjin Tiens University’s introduction to the major from vocational college to undergraduate: Marketing major has been announced. A detailed explanation was given from several aspects such as professional characteristics, main courses, and employment directions. The details are as follows:

Introduction to Tianjin Tianshi University’s Vocational to Undergraduate Major: Marketing Major

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Marketing Major (Hotel Marketing Direction)

Cultivation Objectives

This major was founded in 2008. This direction is characterized by "Marketing + Hotel Management", cultivating and mastering the basic knowledge, basic theories and basic methods of marketing and hotel management, and possessing good professional ethics and Application-oriented professionals with modern hotel and service industry business philosophy and awareness who can engage in related management, operation, planning, and consulting in high-star hotels, high-end catering institutions, and other high-end service industries.

Main professional courses

Management, microeconomics, marketing, market research and forecasting, consumer behavior, introduction to hotel management, hotel marketing practice, hotel and catering management

Training specifications

1. Master the basic theories and knowledge of hotel management and marketing;

2. Be familiar with my country’s policies on hotel management and marketing , policies and regulations, and understand the practices and rules of the international hotel industry;

3. Master the ability to conduct hotel market research and forecasting, hotel market development, hotel marketing planning, and hotel product sales;

4. Be familiar with the basic business processes of each department of the hotel, and master the business capabilities in hotel front office management, guest room management, catering management, recreational services and management, etc.;

5. Have strong verbal and written expressions Ability to skillfully apply the Internet and modern information technology to engage in hotel marketing work;

6. Understand the theoretical frontiers and development trends of this discipline, master the basic methods of literature retrieval and data query, and be able to conduct hotel marketing business Problem analysis and research, with strong social adaptability and innovation ability.

Employment positions

Graduates can engage in management, management, and high-end service fields in the hotel, tourism, catering, luxury goods, media, health, senior care, real estate, aviation, medical and other industries. Operation, planning, consulting and other work.

Professional Features

This professional course combines marketing and business knowledge with actual hotel operations, focusing on training students' communication, cooperation, interpersonal and leadership skills. During their studies, students can be recommended by the school to get paid internship and work opportunities in well-known domestic hotels or other high-end service industries, giving students valuable work experience and taking the lead in the workplace.

Marketing Major (Internet Innovation Marketing Direction)

Cultivation Objectives

This major was founded in 2008. This direction is based on "Internet + Innovation + Marketing" Characteristics: Cultivate the all-round development of morality, intelligence, body, aesthetics and labor, master the basic knowledge, basic theories and basic methods of marketing and the Internet, master the innovative marketing methods of modern enterprises, and have the ability to use modern information technology tools for network data processing and analysis , marketing website construction, search engine optimization, online marketing and planning, innovation and entrepreneurship management and other basic skills, application-oriented professionals who can engage in innovative marketing work based on network platforms in various enterprises and institutions.

Professional main courses

Management, accounting principles, marketing, corporate strategic management, market research and forecasting, consumer behavior, online marketing and planning.

Cultivation specifications

1. Master the basic theories and knowledge of the Internet and marketing;

2. Be familiar with my country’s Internet and marketing guidelines, policies and Regulations and understanding of international online marketing practices and rules;

3. Master the basic abilities of online market research and forecasting, online marketing and planning, online sales management, and marketing services;

4 .Master the capabilities of marketing website construction, front-end display optimization, online entrepreneurship and entrepreneurial management;

5. Understand the theoretical frontiers and development trends of this discipline;

6. Have strong knowledge Language and writing skills, and the ability to skillfully use the Internet and computers to engage in online marketing work;

7. Master the basic methods of literature retrieval and data query, and be able to use qualitative and quantitative methods to analyze and analyze online marketing business issues. Research, with strong social adaptability and innovation ability.

Employment positions

E-commerce operation specialist, customer service specialist, website promotion specialist, online sales representative, salesperson, product procurement specialist, product manager, self-employment, etc. In the next 5-10 years, some students will be able to become e-commerce professional managers, key account managers, SEO engineers, SEM optimizers, new media promotion operation planners, e-commerce operators and other high-vocational and high-paying talents.

Professional Features

This major is based on marketing theory, with "network" + "innovation" capabilities as its two wings, and builds "competition to promote learning, industry-university integration, and skills certification" Supported by three platforms, the goal is to cultivate four types of talents: "enterprise type, network type, entrepreneurial type, and management type".

Introduction to Tianjin Tiens College's major for undergraduate students from higher vocational colleges: Marketing major has been announced. For more information about Tianjin higher vocational colleges for undergraduate students, please pay attention to the page of Tianjin higher vocational colleges for undergraduate students.

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