Traditional Culture Encyclopedia - Hotel franchise - What does the outbreak of Sanya mean to the most expensive five-star hotel?
What does the outbreak of Sanya mean to the most expensive five-star hotel?
Sanya began to implement static management on August 5, and Sanya tourists were forced to stay. Leaving a large number of tourists in Sanya is also for the prevention and control of the national epidemic. As we all know, as a tourist attraction, Sanya's local hotels are very expensive, costing thousands or even tens of thousands of yuan a night. If tourists want to travel themselves, they are willing to pay the money, but now these tourists are stranded here because of the epidemic. Such a high room and board fee will really cause dissatisfaction among tourists. Many netizens are also aware of this problem and speak for these stranded tourists online.
After fully considering the tourists' own situation, the local authorities in Sanya announced on August 6th that the accommodation expenses of all hotels in Sanya would be halved. However, the hotel's 50% discount policy did not satisfy netizens, and many netizens still spoke on the Internet, saying that even if the discount was made, the accommodation fee was still a lot. Some netizens even suspect that some hotels in Sanya are in the way, and there is a behavior of raising prices first and then discounting. At one time, the reputation of Sanya Hotel plummeted.
Some netizens may think that the epidemic has stranded a large number of tourists in Sanya, and five-star hotels in Sanya can take this opportunity to make a big profit. But now the 50% discount policy of Sanya Hotel has greatly reduced the income of Sanya Hotel. Even if there is room for profit, there is no way to compare it with the profit when there is no epidemic. Moreover, the pressure of various public opinions on the Internet has greatly reduced the reputation of five-star hotels in Sanya. Imagine that if the Sanya epidemic did not happen, these 80,000 stranded tourists could return normally, and there would be new tourists visiting Sanya. There is no shortage of tourists in five-star hotels in Sanya. Therefore, the epidemic in Sanya has brought huge losses in revenue and reputation to five-star hotels.
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