Home inn townlet phase 4

Home Inn Group's annual big deal-"Home Inn Town" was officially unveiled. Hometown is more like a small rural leisure and holiday complex. Leisure and holiday destination products built with accommodation as the entrance are embedded with modular mobile guest room products with containers, tents, wooden houses and RVs as the carriers.

How to play the hand of rural tourism well

In recent years, the whole world has entered the leisure tide. As a developing country, China is no exception. Rural tourism has become a new hot spot of tourism development in China, and it is one of the most potential and dynamic tourism departments. Up to now, there are 2 million farmhouses and 65.438+0.06 million key villages for rural tourism in China, and nearly 654.38+0.2 billion rural tourists were received throughout the year, with per capita consumption of 266 yuan and tourism income of 320 billion yuan.

Home Inn Group combines the original homestay inn in the town with the newly launched Home Inn box to form a home-like accommodation unit. As a leisure and holiday complex, the town is also equipped with catering, entertainment, agricultural trade, convenience store, parking lot, electric car rental and other service facilities.

"In fact, there are two directions. One is to be a post attached to the destination and provide a rest place along the way or nearby; The other direction is to turn the town itself into a destination and create a leisure and holiday scene for tourists within 2 hours' drive from the suburbs of the city. "

"This town is a collection of various life forms. It is impossible for a small town like Home to fully simulate this kind of life, but it can be presented through a platform relying on a third party. "

This leisure and holiday platform built by Jiaru Town also accepts some qualified and distinctive third-party merchants to provide tourists with all-round services. In this process, what home inns need to do is to take accommodation as the entrance, allocate accommodation resources, rely on accommodation to attract more tourists and meet the needs of third-party merchants for passenger flow.

No matter the town where you live or the town where you spend your holidays, you must be able to meet all the basic needs of residents or tourists, and home towns are no exception. All services should not only meet high-level needs, but also provide low-level needs. In addition to mobile accommodation resources, the service units such as catering, entertainment and shopping provided by Home Inns will also be modularized, which will fluctuate with the off-season changes to meet the market demand.

The launch of Home Inbox also fits another hot spot, that is, the camp construction of self-driving RV. It is reported that the National Tourism Administration attaches great importance to the development of self-driving RV tourism. On July 5 this year, the National Tourism Administration held a national promotion meeting for the construction of self-driving RV camps in Yanqing to fully deploy the construction of self-driving RV camps. Several ministries and commissions in the State Council jointly issued "Several Opinions on Promoting the Development of Self-driving Tourism", and for the first time issued guiding policies on tourism products and forms such as holiday camps and self-driving tourism.

In the new era of mass tourism, the characteristics of individualized and personalized tourism are increasingly obvious. As a kind of "self-designed life", go on road trip has developed very rapidly because of its high degree of freedom. In 20 15, among the 4 billion domestic tourists, go on road trip tourists accounted for more than 58.5%, reaching 2.34 billion. It is estimated that by the end of the 13th Five-Year Plan, the number of overseas tourists in road trip will reach 5.8 billion, more than double that in 20 15, accounting for more than 70% of domestic tourists.

However, a small town like Home Inn, which only uses accommodation as the entrance to make a leisure and holiday market, is not fatal to self-driving tourists in developed traffic areas. The core of Home Inn lies in its unique small town culture and various scene services provided under the cultural connotation.

The guest room with container as the carrier is the biggest feature of Jia Ru town. Although there is no difference between container house and B&B inn in management, the culture carried by container house is completely different from that carried by B&B inn in small town.

The building of B&B Inn itself has its own connotation, and with the precipitation of various travel stories, it has formed a unique B&B Inn culture, which is more suitable for the needs of tourists who need to relax. Culture has a stronger sense of adventure, as do tents, wooden houses and RV.