2020∣ Patterns and Trends (Part Two): Rain or shine.

From 20 18 to 20 19, the automobile market fell for two consecutive years. At the beginning of the new year, sadness enveloped the broadcast of the epidemic and filled my heart.

This is very similar to the China auto market, which has never been sad before 20 17. It is naive to think that the miracle of annual sales of 40 million vehicles is coming.

Life around us always makes us more and more anxious. Only by pulling the scroll of years to a sufficient length can people be awake and alert.

"Your headlights are not far away, but they can help you reach your destination." In the 1980s, E.L. e.l.doctorow, a contemporary American writer, told Iacocca, the legendary Chrysler rescuer, that Iacocca was said to like to hide in a park in auburn hills and read Ragged Times quietly to relieve the great pressure.

After the easy life is over, the remaining days will naturally be more difficult; When the good life is over, you have to accept the dull time.

Time goes by like this, if you and I are here.

Moreover, old stories always help to calm down bad emotions. 1082, 45-year-old Su Shi was demoted to Huangzhou in the third spring, from initial hardship and helplessness to liberation three years later. "Looking back, rain or shine." A song "Don't Listen to the Beating of Leaves in the Woods" has made Su Dongpo's inner open-mindedness and calmness when it was stormy, and has traveled through a thousand years of time and space, comforting people who are frustrated in every era.

Huangzhou is Huanggang, Hubei Province, where the new pneumonia is the most serious today.

But those who ignore the law of cause and effect are frustrated, but they can't get peace. Without consistent ideals and sound beliefs, how can we go through that long road?

All heroic acts are now sent away by strong winds and dazzling rain!

It is said that Ying Ren Jian, the actual controller of Zotye Automobile and born in 1962, always cleans the room carefully before checking out. However, on the road of building a car, Zotye Automobile inherited the rigor, self-esteem and persistence of its founder.

On the evening of October 20th, 65438/kloc-0, Zotye Automobile brought a "thunder". The company predicted a net profit loss of 6 billion to 9 billion yuan in 20 19, down 850% ~ 1.225% year-on-year, setting a record for the highest loss in the same industry last year, and once again made a loss forecast.

After hearing such bad news, the 65,000 shareholders who have always been proud of "Bao Shitai" have greatly reduced their mood of reunion on New Year's Eve.

If Zotye and Lifan use the seriousness to refute rumors to build cars, do you think the loss will be reduced by 100 million? In recent years, Zotye, Tongfeng, Tieniu, Jinma, Hanteng, Ma Jun and Hanlong are all successful boosters of Britain and Ren Jian.

Different from many new forces, Zotye, who entered the vehicle manufacturing industry in 2003, and Lifan, who set foot in the motorcycle industry earlier, are well-deserved "old drivers" in China automobile market, standing on the same starting line as Li Shufu of Geely Automobile and Wang Chuanfu of BYD Automobile. These groups first captured the huge business opportunities of China Auto, which coincided perfectly with the starting point of China Auto Blowout, but ended up with unprecedented huge losses.

Miss the same unprecedented rise and glory in China's automobile history, as well as Wu Jianzhong, a young autobot from Yongkang, and Ying's brother-in-law. The "water-hydrogen car" that broke out in Nanyang, Henan Province has become a laughing stock in the industry, and it is also a true portrayal of almost everyone rushing into the automobile industry.

Zotye and the youth car never walk alone. Jianghuai Automobile will definitely seize the last straw of Volkswagen electric vehicles in 2020, Haima Automobile will definitely sell more properties to fill the financial deficit, and Lifan will definitely covet the revival of the Russian market. ......................................................................................................................

In the summer of 20 19, Jing Zhu, the actual controller, reappeared at the new car launch conference of Haima 8S after his death on 20 13. During his seven years on the run, Jing Zhu insisted on long-distance running, making his body strong and symmetrical, which was in sharp contrast with the performance of hippocampus slipping all the way.

Tired is someone else's. In the first row of the press conference, there were many guests with gray hair, who looked particularly old against the background of Zhu Jing. This group of guests are representatives of the core dealers who grew up with Haima, or their commitment to Haima or their personal trust in Zhu Jing, so that they can stick to it-but can the price of loyalty be so unbearable? Zhu Jing, you owe Haima more than an apology.

Grateful for time, grateful to the world, sighing rules, they used time to punish these speculators and fugitives, so that the false aura disappeared in this sunshine.

The survival of the fittest makes the brave great.

Ren Jian, Wu Jianzhong, Yin Mingshan, Jing Zhu, a series of brilliant names at the beginning, all become a sigh of life of "I wish there were no years to look back". However, the ultimate feeling of "deep affection and growing old together" will surely be bravely practiced by firm, persistent and more authentic colleagues such as Li Shufu, Wei Jianjun and Wang Chuanfu.

In 20 19, China brand passenger cars * * * sold 8.407 million vehicles, down 15.8% year-on-year, accounting for 39.2% of the total passenger car sales, down 2.9 percentage points from the same period last year. But it doesn't mean that independent brands only have sad songs on this winter night. But the sprint in the last month returned to the level of 4 1.79%. Among the top ten, Geely is only one step away from the two fields, ranking fourth, with Haval and Changan each occupying one seat.

In the whole year, the sales volume of the top ten domestic sales groups totaled 23.294 million vehicles, down 6.7% year-on-year, which was higher than the industry growth rate 1.5 percentage points. The market share was 90.4%, with a year-on-year increase of 1.5%.

This conforms to the objective law of the development of things, the survival of the fittest and the greatness of the brave. The disappearance of those weak brands is good news for the overall image of "independence"-this means that many low-quality and low-priced vehicles will be stripped from their own image, and brand upgrading and rebirth will be carried out in a seesaw way.

In the initial rising stage, we can complete the original accumulation of industrial strength with the help of demographic dividend. Since 2008, if you want to fully detonate the scientific and technological revolution in the fields of energy, information, computing, power and materials, and become the largest exporter of machinery and capital-intensive products, you will have to go through very painful industrial upgrading and baptism.

Facts have proved that all efforts are worthwhile. Today, China has completely caught up with the mobile phone, household appliances and even the aerospace industry. Huawei, Gree and Alibaba experienced painful upgrading and transformation in the fields of basic communication, household appliances and mobile Internet respectively, and finally stood proudly at the top of the United States.

This is not only to enhance national strength and change the fate of national enterprises, but also to enhance national resilience and promote national mission.

However, in the past 40 years, the automobile industry has never been able to wait for such a smooth transition. The accumulated great feelings of home and country can't be found, and they can only surge like still water.

Whoever can surpass the status quo of the automobile industry will be enslaved by this sentiment, just as Toyota was to Japan in those days, and now South Korea is even more than Huawei is to China.

In 2000, the automobile market in China began to blow out, and the total number of automobiles surged from 2 million to more than 28 million. In this magnificent development, a brilliant industrial base has been born for nearly 10 trillion years, with more than 20 million employees, accounting for more than 10% of GDP.

From reaching the top of the world in 2009 to 20 19, China automobile industry has gone through a firm and vivid parabola in ten years. Facing the new era, it is hard for independent brands not to think about such a topic: "If fate must return, why can't it return to me?"

However, such a fate has not come to this world for a long time. Until today, great industrial changes are in front of us, and we feel that there seems to be hope for tomorrow. This industry is not only an elevator of national sentiment, but also an important industry on which the development of the times depends. The all-round rise of the times is inevitable.

The growth rate provided by OICA proves the significance of the past 20 years to China and the global automobile history from another angle: from 1999 to 2009, the annual global automobile sales increased from 56.26 million to 16.5%, and China contributed 26% of the increase; However, from 2009 to 20 18, it increased by 4,765,438+0% to 96.42 million vehicles. China's contribution rate exceeds 36%.

Therefore, in the face of the great changes in the global automobile industry under the "new four modernizations", China's automobile industry has become a huge production capacity of 27% of the global total. Who is most likely to be the master of the new round of fate, Huawei or Ali?

Step into the unknown and see the light.

In the process of turbulent change, the end of one era is often the beginning of another. In 20 18, the China automobile market ended its 29-year continuous growth with a decline of "winter is coming". In this ever-changing torrent of the times, the global automobile market has unfolded a magnificent picture and a brand-new beginning with the ancient oriental land as the core.

In the summer of 20 19, the automobile inventor Mercedes-Benz ushered in an epoch-making node. In Stuttgart, the helm of the world's largest and oldest luxury car manufacturer has changed from old to new. A young man came to Stuttgart. 49-year-old Swedish Kang Song Lin replaced 66-year-old dieter zetsche. Compared with the age of 53 when Schlempp and Dieter dieter zetsche took over, the automobile inventor entrusted the future of Mercedes-Benz to youth and courage.

For the automobile industry, the cost of finding the future is rugged and huge. Since 1995, Toyota has invested nearly $50 billion in hybrid technology. Since the first Prius of 1997 went on the market, it has sold130,000 vehicles. Who knows, Toyota didn't realize the profit of hybrid until 20 12, which is a long time. How many companies can step on the unknown and find a glimmer of light in the future?

There are always great people who continue to be great. They promoted the journey of mankind from Japan to heaven. In the spring of 20 19, Hangzhou Bay, Geely Automobile Longwan Technology Center, 10000, together with the global R&D centers from Gothenburg to Barcelona and from Hangzhou to California, accompanied by dawn.

For the timid, the unknown and the downward trend force them to flee. For brave people, this night is just a good opportunity to change the world.

If Tesla approaches Toyota's market value in early February as the critical point, hunting in full view will stimulate countless autobots to promote this great industry that has been closed for nearly 140 years, put everything down and move towards the next unknown.

Yes, 2020 is a brand new beginning. With the multiple participation of mobile Internet, future communication technology, speculative capital and geopolitical factors, the future of automobile will be completely developed from the previous relatively closed loop.

So what about the future? In 20 19, I put this question to the heads of automobile inventors, one was Dieter dieter zetsche who retired in the summer of 20 19, and the other was his successor, the young Kang Song Lin. Dieter Dieter zetsche said with a smile: "Look, we gave the future to young people!" Kang Song Lin said: "It is not enough to have the courage to deal with the future!"

Brilliant suffering

"(Great Wall Motor) will also fall on the road of internationalization!" 20 19 in may, Wei Jianjun told many domestic 100 media. On June 65438+1October 17, 2020, Great Wall Motor will continue to take a bolder step on the road of internationalization, and Great Wall will acquire General Motors India, including the Tarigon plant. After the acquisition, the Taligang factory will become the second overseas factory of Great Wall Motor.

In recent years, it has often been puzzled by overseas media colleagues that Great Wall Motor, with an annual sales volume of just 6.5438+100,000 vehicles, took out its annual profit to hit the unknown Russian market. Similarly, many people are puzzled by Chery's meager domestic profits to make up for the losses in Brazil and South America.

In fact, they know nothing about China, so I told them a story: More than 30 years ago, in rural Anhui, a little boy who was herding cattle often looked at the green hills in southern Anhui, dreaming of ringing the bell on Wall Street and cutting the ribbon in Los Angeles.

This is not a story. These are just two of the countless miracles nurtured by China in the past 40 years. You are all familiar with the protagonists of the story: one is Wang Chuanfu from Wuwei County, Wuhu, Anhui Province, and the other is Li Bin from Taihu County, Tongcheng, southern Anhui Province.

In the past 500 years, the west, as a master of industry and civilization, has become the best example of the export of value and business model every time it evolves and changes. Just like Newton, Edison, Wright brothers, Daimler and Jobs, they are not only the embodiment of wisdom, but also the bearers of civilization born in response to the times.

Since China reached the top of the world's largest automobile consumption market in 2009, in 10 years, consumers in China not only promoted local automobile enterprises in China to occupy more than 40% of this huge territory, but also endowed these local enterprises with greater ambitions: to be latecomers in many front-end explorations such as future-oriented new energy, AI intelligence and * * * operation.

No matter how noisy the times are, no matter how lofty and confused people are, there will always be all kinds of new stories and new faces on the land of China. Looking back 40 years, a general trend is taking shape. Although the shadow of the epidemic has not yet dispersed, I believe that this disaster will become a pause for our sustained growth and a new opportunity for national reflection after decades.

The power of Chinese civilization, which has passed through thousands of years, still has a strong reception. During the heyday of the Tang Dynasty, many countries came to Korea, and Japanese envoys came to the Tang Dynasty to worship Confucianism, Buddhism and Taoism in China, which showed that we had created an extremely glorious era. The abundant source of civilization has not been broken, and the lamp of wisdom has not been extinguished. We have reason to expect a new glorious mission to return to this land. As publisher Wu wrote in his Spring Festival speech on February 3rd, "The mountains and rivers are different, but the wind and rain are the same as the sky", we should also sincerely ask the great lantern-bearers separated by centuries to rekindle our inner light and restore our reverence for everything in the world.

Therefore, under the impetus of the new era, this land, which has nurtured countless outstanding figures and shone with China's wisdom since 2000, will surely produce more time definers such as Ren, Ma and Ma Yun, and will also produce more industry promoters such as Li Shufu, Wei Jianjun and Wang Chuanfu.

This upward force will not change its direction because of the short-term correction of China's automobile market in the past two years, nor will it change its trajectory because of the economic fluctuation brought about by the Sino-US trade dispute.

For example, Dumas wrote in The Count of Monte Cristo, "All human wisdom can be summed up in two words-waiting and hope."

Western philosophy emphasizes winning or losing, gain or loss and the id, while the ancient and wise eastern culture understands the essence of the mind, the unity of knowledge and action and the non-ego. After being demoted to Hainan Island in his later years, Mr. Dongpo once again remembered the world-famous "Ding Feng" he wrote in Huangzhou, and devoted his feelings to his 10 years of life income, and wrote it in another poem "Alone": "I feel lonely at noon, but I want to get drunk and snore." Looking back at the bleak land, rain or shine. "

Text/Wei Jinqiao

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.