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Some strategic effects of flying pig travel;

Renaming Ali Travel as Flying Pig is actually a measure to improve the tourism business. Just like when the Tmall brand was launched before, after a period of development, Tmall's awareness was very high and it has become the brand of Ali. Flying pig is also introduced to form a brand recognition system. Flying pig focuses on young customers, emphasizes personalized products and makes differentiated competition.

The launch of the new brand "Flying Pig" is a strategic measure to cooperate with Ali's advanced travel business. Li Shaohua, president of Flying Pig, released a set of platform data for the first time-Flying Pig now has more than 200 million members and 65.438+million daily visitors.

Li Shaohua summed up two key points of the new brand Flying Pig: paying attention to outbound travel experience and Internet innovation. While releasing a new brand in Santa Claus Village in Finland, there is also a strategic blueprint for the European destination of "Flying Pig". "Flying Pig" is going to dig deep into local destination resources from offline to online in a multi-dimensional and innovative way. Flying Pig plans to cooperate with European countries in depth, present the tourism resources of major popular destinations, build local ground entity service stations, and provide Chinese services for China tourists. In addition to cooperation in resources and marketing, Zhu Fei will continue to deepen Internet innovation in the industry. In addition to future hotels and attractions, Zhu Fei also announced that it will soon launch an "outbound supermarket".

Behind the brand action is the expansion of business volume. According to public information, in 20 15 years, the transaction of Ali Travel Double 1 1 single day exceeded 1500 million yuan, including 800,000 outbound travel bookings. Chris Tung said that in 20 1 16, it is expected that the performance of "Flying Pig" will exceed the level of the same period in 20 15.