Real Estate Agent’s Speech “Classic”

Real estate agent's words "classic"

A real estate agent is a person who is entrusted with bilateral or multilateral contacts, business agency, and information consulting services in the process of real estate economic activities. I have compiled some real estate agent sayings for you below, I hope it will be helpful to you.

1. The customer was looking at the house, and the agent came up to receive him. He ignored him and just said, "I'll take a look, and you're busy with your business."

Suggestion: The agent should create some suspense and find a very good value house to attract him and let him talk. If this house is not suitable for him, use other houses to meet his needs and then judge his maturity. For customers whose above methods are ineffective, we should not put too much pressure on them. We should sincerely hand out their business cards and say tactfully: It doesn’t matter whether you buy a house or not. We have some housing information here that you can take back and take a look at first. , if you need any help in the future, you can come to me. I believe I am quite professional in this regard and can be of some help.

2. What should I do if the customer deliberately lowers the price? (For example: the customer sees a recommended house, a house worth 250,000 yuan)

Customer: How much is the minimum price of this house?

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Broker: How much do you think is appropriate?

Client: Around 200,000.

Agent: 200,000, then I will ask the landlord to come over. Can you order it immediately?

Client: That must be considered.

Agent: So, when buying a house, you can’t just buy it based on the price. The most important thing is whether the house is suitable for you. If you are not satisfied with the house, you will not buy it even if it is cheaper, right? So we Let’s go look at the house first. If I’m free now, I’ll make an appointment right away and we’ll go look at the house together.

If the customer agrees, he or she will sign an accompanying house viewing agreement and go to the house together.

Suggestion: When a customer deliberately lowers the price, don’t say “No” directly. Instead, divert the customer’s attention and let him see the characteristics of the house. When his attention is attracted, let’s talk about the price. If the customer is not interested, you can consult the customer's general requirements and look for other housing recommendations.

3. The landlord's expectations are too high, how to guide him? (Example: modern apartment 74㎡ 10F 800,000)

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Agent: Sir, I understand your thinking. We also hope that you will sell more and our commission can be charged more. However, you also know that the current housing prices are very transparent and are not determined by you or What I can decide is determined by the market. It is difficult to sell your house at this price.

Customer: How much is appropriate?

Agent: Mr.? , why do you want to sell it at this price? I believe you have also learned about the market.

Customer: The original purchase price + decoration price, my decoration is very good. Agent: Mr., I believe yours. The decoration is really good. A few days ago, we also sold a modern apartment with the same area and beautiful decoration, but the floor is not as good as yours. It sold for 730,000. You can use it as a reference. , saying it can be sold for 800,000, but it would be very irresponsible of you if you can't sell it then. Why don't we go see the house first? After seeing it, I feel more confident, and it will be easier for us to sell it. We will provide you with a free evaluation.

Customer: No need. If you have a customer, bring it over and I will sell it at this price (if the landlord is more insistent and has a strong sense of protection.)

Broker: Do you think the price can be lowered? I will quote 750,000 to the client first. Do you think it is okay? After the client is satisfied, I will discuss it with you.

Client: Then quote this price first.

Suggestion: When the landlord’s expectations are high, don’t hit him immediately, but guide him and let him know the selling price of similar types of houses. I had some confidence in my mind, so I suggested a mid-range price that he could accept.

4. Can you help me estimate the price?

Client: Brother, can you help me estimate how much this house can be sold for?

Broker: Say it To be honest, I haven’t seen the house and it’s really difficult to appraise it. If I overestimate it and you can’t sell it, I’d be irresponsible to you. If I estimate it too low, you’ll be unhappy.

Customer: It doesn’t matter. You are professionals in this, so just give me an estimate.

Agent: Well, let me tell you about the house I just sold in the same community as yours, for your reference.

Customer: OK, you say.

Agent: (Show him two relatively typical and relatively cheap houses) How much do you think it would cost? (Let him tell you his psychological price)

Client : This price is too low. I won’t sell it. I have to sell it at the lowest price (?). If you see such guests, bring them over.

Agent: OK, leave it to me.

Suggestion: When the customer asks you to estimate the price, he actually already has a price in mind. What we have to do is to say it himself, and then find a buyer for the price he proposed. Don’t say it directly. Come up with your estimated price. If the price is not what the landlord wants, he will most likely turn around and look for another agent.

5. How to get the key to an empty house?

Agent: Miss Li, let me ask, is your house currently vacant, or do you live in it yourself?

< p> Ms. Li: It’s vacant. I haven’t lived in it for a long time. What’s wrong?

Agent: Since it’s vacant, Miss Li, I suggest you leave a pair of keys with us and we will open the door for you. The company's receipt.

Ms. Li: That’s not possible. How can I just give you the key?

Broker: Actually, we understand very well that you may not believe in our company yet. You see? We have a drawer full of keys, and several of them are newly renovated and fully equipped. The landlord originally disagreed and it was not very convenient to show the house several times, sometimes at noon and sometimes at night. As you know, our clients usually work during the day and don’t have much time. They are only available at noon, evening or weekends. Therefore, we haven’t seen many guests in the house in the past two or three months. Later, the landlord got the keys last week and it is convenient at any time. I went to see the house, and now there is a client who has almost completed the negotiation, so I suggest you put the key here, it is more convenient for everyone, what do you think?

Ms. Li: Then I will think about it. Go back and discuss it with your family.

Broker: We really hope that your keys can be placed with us. On the one hand, it is really convenient for us to show you and improve efficiency. On the other hand, you yourself, according to our statistics, generally a house If you want to close a deal, you need to bring 20 to 30 customers to close the deal. If you are not available sometimes, you will lose one customer and one less transaction rate.

Miss Li: Okay, I’ll bring the keys over tomorrow.

Suggestion: Many landlords have this awareness of risk prevention. We need to let the other party know that we are trustworthy, analyze the reasons, and let the landlord know that his own time cannot match the time of the house watcher. If you want to sell your house, the best way is to leave the keys with our company.

6. What should I do if the buyer and seller exchange business cards?

Customer: Mr. (landlord), this is my business card.

Broker: (Must politely hold the client’s hand holding the business card) and said: Sorry, sir, our company regulations do not allow this. If you really have something to do, we can Help you contact us.

Customer: It’s no big deal, just leave your business card.

Agent: Sir, I hope you can understand this. You also know that there are rules in the industry. If I let you do this, I will definitely be scolded when I go back. You are such a nice person, so why not? Hope you understand my difficulties.

Suggestions: Remember to be gentle and polite, not too excited, explain the reasons for doing this, and praise the quality of the landlord and customers so that they can calm down and better accept our rules. It can better reflect the qualities of a professional agent. Remember, the agent should not be emotional. This will make the customer feel disgusted and feel that you are not giving him face, thus reducing the closing rate. ;