Hotel activities have also been done. Why has there been no traffic on Ctrip?

On the platform, there are dozens of traffic sources; Activity entrances that only affect the flow include sorting entrance, screening entrance and distribution entrance.

Besides, it's fantastic to think that there will be traffic as soon as you do activities. Activities are also divided into many grades. Once the cooperation is not good, it is worse than not doing them. The activity should be done properly. If each room type only participates in one activity, it will only be covered by the activity with the lowest discount, which is not necessarily the most suitable activity for this room type.

For example, You Xiang Club: Recently, Ctrip has paid too much attention to this You Xiang Club, and it feels too hard. On the contrary, there are two very troublesome phenomena.

First, ordinary guests who come to Ctrip as tourists without registering and logging in are basically full of ridiculously high prices.

Because the discount of the exclusive club is very low, what is even more frightening is that the discount of the exclusive club is superimposed with other activities.

Therefore, the price of Ctrip members will be very low when they first come out. But will businesses do business at a loss? No, they can only raise the original price, so that what just happened: ordinary tourists who have not logged in will see that Ctrip is all hotels with inflated prices!

Secondly, in some places, the policies of exclusive clubs are not synchronized with E Long and where to go, so the prices of hotels participating in exclusive clubs are generally higher than those of competitors in E Long. I caught a member of Ctrip, but lost the order for E Long and where to go, which is not worth the loss for the hotel where E Long went.