Shaanxi tourism industry upgrading project

1. Shaanxi tourism industry upgrading project

In 20021year, Shaanxi Province arranged 527 key projects, including 3 continued projects and 2 newly started projects. Among them, there are 66 Xi 'an projects 166, including 8 continuing projects 1 18 and 48 newly started projects.

Projects include innovation-driven development projects, advanced manufacturing development projects, traditional industrial development projects, high-end energy and chemical development projects, modern service industry development projects, modern agricultural development projects, social undertakings and cultural tourism development projects, new urbanization promotion projects, major transportation and water conservancy construction projects, and ecological environment improvement projects.

: 2. Comprehensive tourism planning in Shaanxi Province

1. An, the ancient capital of An, is the hometown of Xuanyuan.

2. The face of the Terracotta Warriors and Horses says "Discouraged", and the city walls stand and look at the world.

3. Thirteen imperial roots, five thousand Chinese souls.

This ancient capital has ancient charm, lasting beauty and tranquility.

5. China context, the capital of fashion.

6. The source of the Silk Road is the hub of China and the West.

7. Millennium imperial city, prosperous and prosperous.

8. The bustling Millennium Imperial Capital is a fashionable and charming town.

9.Xi 'an, a history museum without walls.

10. Shicheng Shicheng, Xi 'an Ancient City.

1 1. Dig a bunch of treasures, one poem at a time.

12. Chang 'an, the capital of Chang 'an in Xi 'an, is all about science and education.

13. Millennium ancient city, creating the future.

14. Brilliant ancient capital, entrepreneurial new city.

15. The ancient charm of a city is full of fresh wind.

16. The hometown of the Tang people is the source of the Silk Road.

17. Mei Sheng XIII, ancient and modern Xi 'an.

18. Historical Dictionary, Millennium Ancient Capital.

19. The piano is loud and clear, and it is a Millennium imperial city.

20. Qin Terracotta Warriors and Horses lacked men and were a city in the Chang, Han and Tang Dynasties.

2 1. Han Fu Tang Shisheng, Bailuyuan, Qin Opera spit out new songs.

22. Once you set foot on the land of Xi, you can study for a thousand years in one day.

23. The ancient capital of a thousand years is magnificent, and Qinchuan is 800 miles thick.

24. Qin Xi 'an.

25. Looking west, looking at the hometown of Qin figurines.

26. Zhou, Qin, Han and Tang are all Xi 'an with prosperous civilization.

27. the business card on the Qin brick hanwa.

28. The starting point of the Silk Road is the capital of Chinese civilization.

29. Leading the Han and Tang Dynasties in Chang 'an.

30. History is drunk in the world, and civilization is the crown of ancient and modern times.

3 1. Xi 'an, the ancient capital of the world.

3. Present situation and countermeasures of tourism development in Shaanxi Province

How to reduce the cost of tourism is a problem that varies from person to person. Some people like to save money on accommodation, but they don't like to save money on diet, while others do the opposite. Anyway, saving travel costs is the goal. Take ourselves as an example. My wife and I have a monthly pension of less than 6000. We should not only arrange our daily life, but also look at the outside world. Weighing the pros and cons in the contradiction, I think saving money is better than earning a good body. Good health comes from a good attitude, so we realize that free travel is a good way to save travel costs.

For more than three years, based on economic principles, it is basically impossible for people to stay in family hotels, eat fast food, take buses and ask for tickets in urban tourism. It is normal to walk twenty or thirty miles around the city every day. One step at a time, 77 large and small cities came down, spent more than 50,000 yuan, traveled 62,388 kilometers, passed through19,21scenic spots (some of which were defined by myself), and spanned Jiangsu, Zhejiang, Hubei, Anhui, Fujian, Henan, Hebei, Inner Mongolia, Shanxi, Shaanxi, Liaoning.

Waiting at Zaozhuang West Railway Station

Yanzhou One Day Hotel, 60 yuan.

Ganzhou spent a day in a space capsule in 40 yuan.

Lunch for two in Jining, 15 yuan.

Urban attractions during tourism

Part of the train tickets for this trip

4. Overall planning of tourism development in Shaanxi Province

Established in 1998, Shaanxi Tourism Group Co., Ltd. is a large-scale state-owned tourism group enterprise directly under the State-owned Assets Supervision and Administration Commission of Shaanxi Provincial Government, and an investment institution and capital operation institution authorized by Shaanxi Provincial Government. At present, the group company has six wholly-owned subsidiaries 16, three holding companies and one joint-stock company 1 6, forming a one-stop train of eating, living, traveling, shopping and entertainment. In 2005, the company ranked among the top 500 service industries in China. In 2007, the company's S-graphic registered trademark was awarded to the famous trademarks of Shaanxi Province and xi 'an City, and Shaanxi Tourism Group won the Boao International Tourism Forum, the most influential tourism group in China. In 2008, he was awarded the Outstanding Achievement Award of Shaanxi's Economic Development in an exhibition held by Shaanxi Daily to commemorate the 30 years of reform and opening up. The first Shaanxi Business Conference was hosted by Shaanxi Provincial Department of Commerce and other units 10? In the 2008 Shaanxi Economic Development Annual Summit Entrepreneurship Forum, the group company was rated as Shaanxi Red Flag Pioneer; In 2009, it was awarded the most potential tourism group of Boao Summit Organizing Committee. In the past ten years, Shaanxi Tourism Group Company has received 52.28 million tourists from home and abroad, achieving an operating income of 8.295 billion yuan and a tax benefit of 990 million yuan. Huaqingchi, a national 5A scenic spot operated by the company, enjoys a high reputation at home and abroad. In 2008, it was awarded the China Cultural Industry Demonstration Base by the Ministry of Culture, the first elaborate large-scale live historical dance drama "Song of Eternal Sorrow" in China, which is regarded as the masterpiece of Shaanxi tourism cultural products and another business card of Shaanxi tourism in Phnom Penh. Xi An 'an Palace is a cultural tourism enterprise integrating entertainment and catering, mainly engaged in imitation song and dance performances, Tang court banquets and Chinese food. Because it is the first theater restaurant in China, it has always maintained a strong vitality and influence, and has become a well-deserved ancestor and model for the harmonious development of American tourism and cultural industry in Shaanxi. Four-star hotels such as Xi 'an Hotel, Tang Cheng Hotel and Oriental Hotel have standardized management and strong reception capacity. Shaanxi Tourism Hotel Management Company is a professional company that provides standardized hotel management services for owners. It has been rated as one of the top 30 local hotel groups in China, and it has been rated as one by China Tourist Hotel Association for three consecutive years. Shaanxi Tourism Automobile Company is a national second-class passenger transport enterprise with strong reception capacity. Shaanxi China Travel Agency and Shaanxi Overseas Travel Agency are large-scale comprehensive travel agencies in Shaanxi, engaged in inbound, outbound and domestic tourism business. Shaanxi Tourism Design Institute is a professional tourism planning and design institution with national Grade B qualification. Shaanxi Provincial Cultural Relics Corporation and Cultural Relics Imitation Company are enterprises with cultural relics management and imitation qualifications. Shaanxi Tourism Group Co., Ltd. will take deepening reform as the driving force and industrial structure adjustment as the means, and strive to realize three changes from management to investment, from asset management to capital management, from all-factor management to strengthening and making scenic spots, operating output, high-end souvenirs and tourism cultural products, and give full play to the basic promotion, backbone support and high-end leading role of large state-owned enterprises in the development of Shaanxi tourism industry. The company is implementing Xihuashan cableway and Wengyu Highway Project, Tanghuaqing Palace Hot Spring Bathing Project, Shaohuashan Ganlong Temple Buddhist Cultural Center and Cableway Project, Louguantai Road Hot Spring Project, theatrical version of Song of Eternal Sorrow, hotel management and export business. The company is seeking new resources to take over and cultivate new economic growth points through acquisition, custody and cooperative development. After the completion of these projects, it will greatly improve the company's optimization of tourism product structure and promote the construction of destinations.

: 5. List of tourism industry upgrading projects in Shaanxi Province

1.Xi 'an's 2 1 attractions, including a museum and city wall in Xi 'an, can be regarded as unlimited visits throughout the year.

2. Zhashui Cave, Qiachuan Virgin Spring and other 2 1 scenic spots in the province are free; Tickets for Gansu Wildlife Park, Kongtong Mountain and other scenic spots around 10 are half price, * * * reduced1above 300 yuan.

3. Free travel concessions for 48 routes such as Tianya Haijiao and Zhangjiajie, with a reduction value of more than 3,700 yuan.

6. Promotion of Shaanxi tourism industry upgrading project

Ten Development Models of Rural Tourism in China

1. Rural holiday and leisure type (farmhouse type)

It refers to the development mode of production and life based on rural ecological landscape, rural culture and farmers, using the conditions close to the city and convenient transportation to carry out tourism activities in villages around the town and taking the family as the specific reception unit. This development model is characterized by less investment, less risk, flexible operation and quick results. To develop this model, we should pay attention to the following aspects: first, we should make good plans to prevent simple duplication of products; The second is to tap the cultural connotation and improve the product grade; The third is to implement industry quality standards and standardize services; Fourth, strengthen farmers' training and improve the quality of employees.

The typical development model is Sanshenghua Township, Jinjiang District, Chengdu, Sichuan; Anqiu, Chongqing, Nanjing Shi Niu District; Fu Bao Town, Anji County, Zhejiang Province; Tuanjie Town, Xishan District, Kunming City, Yunnan Province; Jishi Town, Xunhua County; Houchuan Village, McKee Town, Tianshui City, Gansu Province; Chongdugou Village, Luanchuan County, Henan Province; Donggou Village, Shihe Town, Jinzhou District, Dalian City, Liaoning Province; Zhu Qing Village, Xiangshui Township, Xiangtan County, Hunan Province; and

Second, relying on the development of scenic spots.

It refers to separating some service functions of nearby tourist attractions, attracting surrounding farmers to participate in tourist reception and services, and farmers can also provide tourists with tourist commodities and agricultural and sideline products, thus promoting farmers' income and wealth and the development of surrounding rural areas. This development model must meet the following conditions: first, it must be close to key scenic spots; Second, the number of tourists is large; Third, the surrounding farmers have a sense of tourism and service. To develop this model, we should pay attention to: strengthening the construction of supporting infrastructure to form a certain service function; Cultivate farmers' awareness of tourism and service, and strengthen the organization and guidance of employed farmers.

Typical representatives of this development model are Zhouping Township in Zigui County, Hubei Province, Dushi Town in Fangshan District, Beijing, Wangjiang Village in Xinyi City, Guangdong Province, Boot Shi Cun in Wulian County, Yingshuiqiao Town in Zhongwei City, Ningxia Hui Autonomous Region, Shuiji Village in Taining County, Fujian Province, Mingyue Mountain Scenic Area in Wentang Town, Yichun City, Jiangxi Province, Nanqiang Village in Boao Town, qionghai city City, Hainan Province, Qiaoshang Township in Huguan County, Shanxi Province, and Dalan Town in Yuyao City.

Third, the construction of tourist towns.

It refers to the mode of organically combining tourism development with urban construction, building small tourist towns in towns rich in tourism resources and promoting the development of rural tourism. The conditions for developing this model are: first, living conditions and infrastructure have a certain foundation; Second, tourism resources are unique and attractive. We should pay attention to this development model: scientifically plan small towns to ensure that the planning implementation is not out of shape; Based on sustainable development, correctly handle the relationship between resource protection and tourism development; It is necessary to increase investment through multiple channels and improve the infrastructure of small towns; We should proceed from the local reality, give full play to the enthusiasm of farmers to participate in the construction of small towns, and let farmers get tangible benefits.

Typical examples of this development model are Heshun Town, Tengchong County, Yunnan Province, jiangwan town, Wuyuan County, Jiangxi Province, Xizhou Town, Dali Prefecture, Yunnan Province, etc.

Fourth, the original ecological culture village type.

It refers to the mode of using the local original ecological village cultural resources, including the uniqueness of local living environment, architecture, songs and dances, giving priority to protection, developing tourism according to local conditions and promoting rural development. This type of development must be that the local villages are authentic and have unique cultural connotations. We should pay attention to this development model: first, do a good job in the tourism development planning of the whole village; The second is to introduce market development mechanism to promote the development of tourism; Third, we should deal with the relationship between protection and development, and emphasize the protection of the local original ecological environment.

Typical examples of this development model are Nanhua Village, Sanshu Town, Kaili City, Guizhou Province, Yangchi Village, Fengkai County, Guangdong Province, Yunshe Village, jiangkou county City, Guizhou Province, Likeng Village, Wuyuan County, Jiangxi Province, Tianlong Village, Tianlong Town, Pingba County, Guizhou Province, etc.

Fifth, relying on national customs.

It refers to the rural areas in ethnic minority areas, based on the unique ethnic customs, vigorously improve infrastructure and tourism reception facilities, guide ethnic minority farmers to participate in tourism development, and promote the development of rural tourism. This development model must have a certain scale for ethnic minorities; Ethnic customs are unique in charm. We should pay attention to this development model: first, seriously explore the customs and habits of local ethnic minorities to enhance their cultural taste and tourist attraction; The second is to guide local minority farmers to participate in tourism reception activities; The third is to improve the local village appearance and infrastructure conditions.

Typical examples of this development model are Hala New Village, Meilisi Daur District, Qiqihar City, Heilongjiang Province, Tuzu Folk Tourism Village, Huzhu County, Heilongjiang Province, Fishery Village, Heke Township, Tongjiang City, Heilongjiang Province, Hongqi Village, Antu County, Yanbian Prefecture, Jilin Province, Xiborong Village, Molidawa Daur Autonomous Banner, Inner Mongolia Autonomous Region, Hongyan Village, Gongcheng Yao Autonomous County, Guilin City, Guangxi Zhuang Autonomous Region, etc.

Intransitive verbs are industry-driven features.

It refers to the mode of developing one village and one industry and promoting the development of rural tourism in villages and towns by implementing specialized production and management around a certain characteristic product or industrial chain and relying on the unique advantages of the region. This model needs three basic conditions: historical tradition and natural conditions for producing some characteristic products; Driven by the corresponding industries, the market demand is strong; An organizational form needs to form a scale through industrial clusters. This development model must pay attention to: it must be accurate, large and complete without characteristics; The government should not be offside, absent or misplaced, but should establish a sense of service and avoid excessive intervention in the market; Pay attention to the leading role of demonstration and implement it step by step; Strengthen the integration of agriculture and tourism; Pay attention to marketing and independent innovation, and promote brand with characteristics.

Typical examples of this development model are Huangcheng Village, Yangcheng County, Shanxi Province, Panggezhuang Town, Daxing District, Beijing, Nongke Village, Youai Town, Pixian County, Chengdu, Sichuan Province, Yannanfei Tea Farm Resort, Meixian County, Guangdong Province, Sandu Town, Ningde City, Fujian Province, etc.

Seven. Modern rural exhibition type

It refers to the development mode of guiding the situation, receiving tourists and displaying the image of the new countryside in some economically developed rural areas. This model must be in a well-known rural area with developed economy and convenient transportation. To develop this model, we must pay attention to: first, we must deal with the relationship between the development of tourism and the development of other industries; Second, we should actively guide farmers to participate in tourism reception activities.

Typical examples of this development model are Huaxi Village in Jiangyin City, Jiangsu Province and Xingshisi Village in gannan county City, Heilongjiang Province.

Eight, the types of agricultural tourism development

It refers to the mode of using the knowledge, interest and participation of agricultural production process to develop and plan tourism products such as sightseeing, leisure and vacation to meet the needs of tourists and promote the development of rural tourism. This development model must meet the following conditions

It refers to the countryside with good ecological environment, which takes the ecological environment as tourism attraction, develops sightseeing, leisure and holiday tourism products, and promotes the development model of rural tourism. This development model should have convenient transportation and good infrastructure conditions. This development model should strengthen the protection of ecological environment and prevent environmental damage and degradation caused by tourism development; It is necessary to cultivate the environmental awareness of tourism development operators and tourists.

Typical examples of this development model include Jiangxiang Village in Changshu City, Jiangsu Province, Shitang Road Village in Miyun County, Beijing, shaping town in Dianjiang County, Yanfeng Town in Meilan District, Haikou City, Hainan Province, Tengtou Village in Xiaowangmiao Town, Fenghua City, Zhejiang Province, Huangxing Town in Changsha County, Hunan Province, and Luo Zheng Village in Minle Town, Beiliu City, Guangxi Zhuang Autonomous Region.

X. red tourism combination

It refers to the combination of red tourism resources and the development of red tourism to promote the development of rural tourism. This development model must be carried out in villages with great popularity, rich revolutionary relics and relics, and a certain scale of tourism reception.

Needless to say, the biggest events held in Shaanxi province this year are the 14th National Games and the 8th Paralympic Games. Xi Jinping personally attended the meeting and announced the opening of the sports meeting, which set off a new trend of national fitness.

Secondly, the 28th agricultural high-level meeting was held in Yangling. It is really not easy to successfully hold a high-level agricultural conference under the epidemic situation. Agricultural high-tech is an inexhaustible motive force for the continuous development and progress of agriculture.

7. Shaanxi tourism economic development strategy

Shaanxi Lv Wen Group is a private enterprise.

Shaanxi Cultural Tourism Co., Ltd. (hereinafter referred to as Shaanxi Lv Wen) is a market-oriented and capitalized cultural tourism development platform created by Shaanxi Cultural Industry Investment Holding (Group) Co., Ltd. to highlight the synergistic effect of six industrial clusters, including film and television entertainment, art investment, cultural tourism, cultural finance, modern media and Internet, and the economies of scale generated.

8. Shaanxi Tourism Group New Project 202 1

Introduction: Shaanxi Tourism Group Co., Ltd. is registered in Shaanxi Administration for Industry and Commerce.

The legal representative is Zhou Bing, and its business scope includes the management of affiliated enterprises; Tourism resources development; Investment, development and management of tourist attractions. Legal Representative: Zhou Bing was established on February 25th, 2006. 1998. Registered capital: 300 million yuan. Industrial and commercial registration number: 6 10000 13368. Enterprise type: limited liability company (wholly state-owned). Company address: An Aerospace Base, An Aviation Road 1, Chang 'an City, Shaanxi Province.