The interior of the restaurant can also be creative. For example, use tulips, red roses, etc. to replace the number of the table. The sign at the door of "Opening and Preparing" makes people feel cold

The interior of the restaurant can also be creative. For example, use tulips, red roses, etc. to replace the number of the table. The sign at the door of "Opening and Preparing" makes people feel cold and heartless. If it were replaced with "Our store opens at 9 am, please wait" and "Closes at 10 pm today, see you at 9 am tomorrow, please forgive me", it would be better. It's very welcoming. Therefore, fast food restaurants and some large hotels with a good environment and atmosphere are popular among people. In recent years, enterprises focusing on ethnic cuisine have emerged in various places, such as Avanti Restaurant, Dai Restaurant, Miao Bamboo House, Floating Fishing Village, Ethnic Restaurant, Frontier Style Garden, Ethnic Song and Dance Food City, etc. For example, whenever a country's holiday comes, Jianguo Hotel in Beijing hangs that country's small flag in the restaurant and cooks that country's dishes. And the decoration highlights the country's customs and has achieved good results. Shanghai Jinjiang Hotel strives to highlight its own characteristics in the design of its restaurants, abandoning the practice of following trends by imitation, and has decided on a renovation plan for the Bashu Banquet Tianfu Banquet. The environment layout strives to highlight the artistic conception of Bashu, and at the same time, waiters wearing Sichuan folk batik cheongsam greet guests lightly and guide guests to the customs of Bashu and the road to Tianfu. Restaurants such as Baopingkou, Caotang, Wolong Village, Dongpo Pavilion, and Shancheng each have their own characteristics, attracting many foreigners to dine. All of these illustrate the importance of mood and atmosphere in catering marketing. With the improvement of people's living standards, consumers have put forward higher and higher requirements for the catering industry. They not only require good food, low prices and good quality, but also require good psychological and spiritual enjoyment. Third: Ecological agriculture, green food, and health care environment will be more valued by people. As people are increasingly concerned about environmental pollution, ecological balance, their own health and other issues, pollution-free, pollution-free green food and health food are becoming more and more popular. With the popularity of consumers, many catering companies have adapted to this requirement and launched their own health-care green recipes, added health-care facilities, and created a health-care environment. In recent years, many insightful people at home and abroad have put forward a new interpretation of the concept of health. Many catering companies have launched a series of promotional measures accordingly. For example, promoting healthy recipes, introducing health information (such as providing health and sports-related magazines, or setting up health clubs, yoga classrooms, showing foreign sports films, holding healthy recipe workshops, etc.), providing health facilities (such as setting up massage equipment, fitness equipment, oxygen supply, etc.), provide a healthy environment (such as non-smoking restaurants, etc.), etc., in order to adapt to people's changes in concepts and their requirements. In recent years, the health-care effects of medicated diet have been recognized by more and more people. More and more herbal restaurants are opening. Vegetables and fruits rich in high fiber, as well as pollution-free and nutritious wild vegetables, occupy an increasingly larger proportion in restaurant dishes, while high-fat and high-protein foods that were originally the main dishes and side dishes of restaurants have taken a back seat. Because according to scientific analysis, high-fiber foods can lower cholesterol, reduce the incidence of cancer, and control blood sugar levels; and wild vegetables, which have never been taken seriously by restaurants, are delicious, non-polluting, safe and reliable, and are rich in hucans. Trace elements that are beneficial to health, such as carotene, ascorbic acid and riboflavin, have good medicinal value. According to analysis, shepherd's purse among wild vegetables has the effects of harmonizing the spleen, diluting water, stopping bleeding and improving eyesight; wolfberry has the functions of nourishing the liver and kidneys, replenishing essence and aphrodisiac; Malantou has the functions of clearing the lungs, reducing inflammation, stopping bleeding and cooling blood; chrysanthemum brain has the functions of dispersing wind, dissipating heat and calming the blood. Liver and eyesight effect. In the Nanjing area, wild vegetables have become an important part of people's dining tables, and restaurants have also adapted to changes in people's consumption needs and have launched a variety of carefully crafted wild vegetables and seasonal vegetables. Fourth: Pay attention to personalized, characteristic, and visual services. As people’s living standards improve, consumer demand will become increasingly personalized. This requires companies to pay attention to people’s specific requirements and based on specific consumption scenarios, consumption time, and consumption objects. Provide targeted services and create a corporate image that meets customer requirements. Such as lovers restaurant, fans restaurant, Xiaozhan restaurant, divorce restaurant, etc.From the perspective of modern consumer psychology, when many people engage in certain consumption, they not only consume the product itself, but also the reputation of the product and the image reflected in the product, because the image has a certain symbolic value and can satisfy people's needs for status. The pursuit of other aspects can give people a sense of pride, or give them a source of conversation and an experience. Fifth: Pay attention to people's needs in emotional life, social activities, etc. Emotional life is one of people's basic needs. In recent years, a so-called "sensational" marketing method has emerged in society, which uses various measures and activities to stimulate and Mobilize people's emotions to achieve promotional purposes. Many catering companies also promote services by setting up services such as couples' boxes, couples' teahouses, couples' packages, and couples' barbecues. Or it can stimulate people’s consumption desires by strengthening family reunions, gatherings of friends, affection between parents and children, affection between brothers and sisters, affection between fellow villagers and classmates, etc. Gift giving service. Many restaurants implement such activities as "birthday gifts, quizzes, flowers, etc." In publicity, the characteristics of emotional services are also emphasized, and efforts are made to highlight the consumer environment suitable for various types of emotional life. The eat-out market is the foundation of the catering industry, and an important reason for eating out is the need for social events, such as weddings and funerals, business talks, emotional exchanges, friend gatherings, etc. People need to seek a better environment and more thoughtful service. , a more formal venue and a wider variety of food options. Foreign catering companies often provide customers with social opportunities by holding cocktail parties, buffets, etc. Some hotel restaurants have special tables for single guests, providing unaccompanied business travelers with an opportunity to get to know hotel staff and their guests. This approach is particularly effective for those who regularly travel to the area on business.