What is the significance of hotel vi design?

Hotel VI usually refers to the hotel visual identity system, which is the most spreading and infectious part of the hotel CIS system.

Hotel vi design is to transform the intangible contents in the hotel CIS system into static visual identification symbols, and spread them directly at the widest level with extremely rich and diverse application forms.

A reasonably designed and scientific hotel visual identification system is a shortcut to spread the hotel management concept, establish the hotel popularity and shape the hotel image.

1. What is the English word "Corporate" of CIS system?

identity

The abbreviation of "system", a corporate culture term.

It refers to the organic combination of enterprise unified system, enterprise personality system, enterprise identification system and enterprise identification system, and its essence is enterprise image.

Hotel VI design is not a mechanical symbol, but a vivid expression with MI as its connotation.

Therefore, hotel VI design should reflect the business philosophy of the enterprise from multiple angles and in all directions.

Hotel VI design is not a designer's whimsy, but needs strong feasibility.

If the hotel VI design is too troublesome to implement, or affected by high cost, even the best hotel VI design will become a castle in the air and an armchair strategist because it is difficult to implement.

Two. Hotel VI design principle 1, hotel VI design principle with unified style.

2. Hotel VI design principles to strengthen visual impact.

3. Emphasize humanized hotel brand design principles. VI hotel design principles that emphasize national individuality and respect national customs.

5. Hotel practical VI design principles.

6. Hotel VI design principles that conform to aesthetic laws.

7. Strictly manage hotel VI design principles.

Hotel VI design system is more complicated, therefore, during years of implementation,

Pay full attention to the arbitrariness of each implementation department or personnel, strictly follow the provisions of the hotel VI design manual, and ensure that it does not go out of shape.

In today's brand marketing, if a hotel doesn't have VI design, it means that its image will be submerged in the business sea, which makes people unable to see clearly; It means that it is a soulless money-making machine; It means that its products and services have no personality and consumers have no attachment to them; It means that the team collapses and morale is low.

Third, the significance of hotel VI design Hotel VI design generally includes two parts: basic part and application part.

The function of an excellent hotel VI design for a hotel should be: 1. While clearly distinguishing hotels from other hotels, it also establishes the obvious industry characteristics or other important characteristics of hotels to ensure the independence and irreplaceability of hotels in economic activities; Clear market positioning is an important part of intangible assets; 2. Communicate the hotel's business philosophy and corporate culture, and publicize the hotel in visual form; 3. Attract the public's attention and generate memories with its own unique visual symbol system, so that consumers can have the highest brand loyalty to the products or services of the institute; 4. Improve the hotel staff's sense of identity with the hotel and improve hotel morale.

Hotel VI design content 1. Basic recognition system

1. 1 Graphic Interpretation of Hotel Signs

1.2 hotel logo recognition system

2. 1 hotel standard combination system

2.2 Standard Drawing of Hotel Logo Graphics

3. Combination of Chinese and English logos and standards

4 signs and standards in Chinese-English mixed standard drawings

5. Horizontal combination of Chinese and English logos and standards.

6 Marks and standards in Chinese and English horizontal combination standard drawings

7. Vertical combination of Chinese and English signs and standards.

8. Standard drawing of vertical combination of Chinese and English signs and standards.

9 logo graphics, Chinese horizontal combination standard drawing

10. Horizontal combination of logo graphics and Chinese.

1 1. Standard drawing for vertical combination of logo graphics and Chinese

12. Vertical combination of logo graphics and Chinese.

13. Standard drawing of horizontal combination of logo graphics and English.

14. Horizontal combination of logo graphics and English

15. Vertical combination of logo graphics and English

16. the combination standard of logo graphics and the changes in Chinese and English

17. Standard drawing of vertical combination of logo graphics and English.

18. Combination standard drawing (horizontal and vertical) of logo graphics and full names of enterprises in Chinese and English.

19. Logo graphic combination, full name of enterprise in Chinese and English (horizontal and vertical)

20 logo graphics and basic elements in Chinese and English (full name, address, telephone number, etc. ) combination specification.

2 1. China standard characters (standards and modifications) and standard drawings.

22 English standard words (standard, modified) and standard drawings.

23. English standard character stroke specification

Standard drawing of Chinese and English standard characters and strokes.

25. The application effect of standard color

26. Quasi-color standard color value

27. Auxiliary graphics

28. Product brand identification (registered trademark)

29. Basic Element Application Specification

30. Examples of misuse of hotel logo graphics

3 1. Examples of misuse of logo graphics and Chinese-English combinations

32. Examples of abuse of logo graphics and Chinese-English combinations (full name)

33. Basic combination recycling tools

34. Color code regeneration tool

35. Hotel designated printing fonts

36. Hotel mascot

37. Hotel Auxiliary Graphics

38. The change of hotel logo in lightness color circle

39. Symbolic signs of hotels and the colors of standard word in Chinese and English.

40. Standard combination format of hotel logo and Chinese and English standard characters, hotel VI design case, hotel VI design case, hotel VI design case, hotel VI design case, hotel VI design case, hotel VI design case, hotel VI design, hotel VI design.