Traditional Culture Encyclopedia - Hotel franchise - What building materials market is there in Nanjing?
What building materials market is there in Nanjing?
Nanjing has formed a diamond-shaped mature building materials market in four directions: Jiangbei, Hexi, Chengnan and Chengdong.
Jiangbei, represented by Jinsheng and Red Sun, has a building materials market area of nearly 6,543,800 square meters. It is a super international standard building materials supermarket, which directly competes with foreign supermarkets. In the north of the city, Obeid Qixia Store, Gaoli Decoration City, Dafang International and Jinqiao Decoration City scattered on Jianning Road together form the north building materials market group.
Hexi and the south of the city have always been the battleground of the building materials market. Hexi has concentrated a number of local old building materials markets such as Jinling, Jinsheng and Shilin. Coupled with the newly established Meijia, the building materials supermarket directly faces the traditional big market and looks good in the future. South of the city is a big scene. As early as two years ago, as soon as Obeid settled down, there was a cry of wolves. Today, the latecomers joined B&Q in Britain. Shilin, a local building materials giant, is not a fuel-efficient lamp. Not to mention their own expansion, but also directly established an offensive and defensive alliance agreement with outsiders.
The traditional building materials industry is facing challenges.
The traditional building materials market is dominated by one household and one stall, and the market is mostly leasing. The new building materials supermarket completely subverts this business model.
The newly opened Jinsheng International Home adopts the mode of supermarket management and shopping mall management, with unified cashier, unified management and unified image. In the huge scale of 500,000 square meters, the main building is 200,000 square meters, and the area of each floor exceeds the total business area of Nanjing Xinbai Shopping Mall. There are not only building materials, office furniture and business district in the main building, but also star-rated hotels, entertainment centers and indoor landscapes covering an area of 24,000 square meters.
In the home market, the heating and cooling air conditioning system and automatic broadband internet access line are directly connected to the entrance hall of each booth, and the automatic shopping guide touch screen directly provides shopping guides for every consumer. Such a scale and style is simply unimaginable and unheard of in the big market where land and money were used in the past.
At the same time, the products of the new building materials supermarket are no longer limited to building materials and furniture, but also involve other industries such as department stores. For example, Obeid Building Materials Supermarket has a flower market, and Dafang International, which is about to open, not only sells furniture and building materials.
I heard that there are reserved car sales and home appliance hypermarkets. It seems that while challenging the tradition, the new building materials format has also attracted the attention of department stores, automobiles and other industries in the name of home.
According to statistics, in 2004, there were 8 building materials markets that were about to open and had already opened. Why are building materials predators optimistic about the Nanjing market? Property is the biggest catalyst.
In recent years, Nanjing's metropolitan area has expanded rapidly-southward, Jiangning Economic Development Zone has been successfully built; To the west, Hexi develops rapidly; To the north, the great development along the Yangtze River is ready to go ... All these changes not only mark the development of Nanjing's urban economy, but also represent the development of a series of industries such as real estate, decoration, building materials and furniture and the changes in the industry pattern.
Hexi strategy has promoted the prosperity of Hexi real estate, and also created a pattern of decorative building materials industry with Jinsheng Decoration City as the core, and this pattern will also join new building materials corps, such as Obeid Hexi Store and Hongxing Hexi Branch.
After the development strategy of Nanjing along the Yangtze River was put forward, Jiangbei real estate plate rose rapidly, attracting a number of building materials merchants to flock in, and Jinsheng quickly settled in. The Red Sun began to unite with Lian Heng and successively annexed the once famous new capital and Jinqiao in the north of Qiaoqiao.
According to industry insiders, due to the steady development of Nanjing's economic level, especially the rapid development of urban construction, real estate investment has almost advanced by leaps and bounds, which provides an objective environment for the gradual growth of Nanjing's building materials market.
There is no accurate statistics on the total number of building materials supermarkets in Nanjing, but it is undeniable that Obeid and B&Q are world-renowned building materials supermarket giants, and their concern for the market in Nanjing is beyond doubt. At present, in the building materials industry, it is generally believed that the total amount of Nanjing building materials supermarket will be nearly 100 billion yuan in the next three years.
(Da Qiao North Road is one of the more concentrated areas).
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