Traditional Culture Encyclopedia - Hotel franchise - The Origin of Henan Shedian Liquor Company
The Origin of Henan Shedian Liquor Company
Liu Xiu's sister Princess Populus euphratica always takes out two flagons when entertaining guests in the palace. One is gold and the other is silver. The golden pot is filled with Shaoxing yellow wine, and the silver pot is filled with old wine from a credit store. History: Old wine on credit is a good wine, and women and children know that it is sold in the palace. It can be seen that the old wine in the credit shop has become the wine used for court reception at that time.
Zhang Heng, a great scientist and writer in the Eastern Han Dynasty, was from Nanyang. He likes drinking old wine on credit in his hometown best. In his masterpiece Du Nan Fu, he also vividly recorded the wine custom of the credit shop: "The whole family gathered for a feast, or worshipped their ancestors, or entertained distant friends, and the host and guest sat down according to the ceremony. Precious jade, dazzling; Enthusiastic staff, charming posture; Pass the cup into the cup quickly; Be dignified when giving gifts; Play the flute and the piano, and the instruments sing together; Whispering, the listener mourns; After drinking, the guests bid farewell and the host showed off; The host and guests feast day and night, which is really fun. "
Zhang Zhongjing, a medical saint, is also from Nanyang. He not only loves to drink the old wine from the credit shop, but also often uses the old wine from the credit shop to prepare medicinal liquor, which helps the people quit drug addiction and wins the love of his neighbors.
In the Sui Dynasty, Liu Bin, a great poet in Nanyang, was invited to a credit shop, and his friends gave him some old wine on credit. After Liu Bin drank it, he suddenly felt a strange smell between his teeth, which made him full of poetry. He waved his pipe and said, "Only when you drink by the Zhao River do you know that good wine is sold on credit. I would like to learn from Cao Zhi's drinking and write a hundred poems. " It also adds a lot of literary flavor to the old wine on credit.
In the second year of Yongle in the Ming Dynasty (AD 1404), Nanyang was established as a vassal. In the sixth year of Chongzhen (AD 1633), Zhang led the peasant uprising army into Nanyang. In the eighth year of Chongzhen, he negotiated with Li Zicheng about the anti-Ming plan. During the dinner, they talked about the height of prosperity. Zhang dui shouted: bring wine, bring good wine to credit! (See Yao's Li Zicheng)
Shedian Town is located in the upper reaches of Tanghe River, a tributary of Hanshui River, between Pan and Zhaoer River tributaries, and belongs to the eastern edge of Nanyang Basin. Shipping in this town is very developed. During the reign of Ganjia in the Qing Dynasty, the credit store economy reached its peak, and for a time it became a "giant town in southern Henan" with "land near and water far, north to Bianluo, south to North, and general department stores". It is as famous as Jingdezhen, Foshan and Zhuxian, and is one of the four major commercial towns in China. Shanshan merchants who made a fortune here donated money to build Shanshan Guild Hall in the center of the town (1988, which was listed as the third batch of national key cultural relics protection units by the State Council) as a place for them to "communicate with each other, recall their hometown friendship, respect Guan Gong and respect loyalty". It is said that this hall was also listed as the seventh palace by Empress Dowager Cixi. The word "dragon" and "tiger" inscribed by Empress Dowager Cixi is still embedded in the wall under the eaves of the main hall.
In A.D. 1736, Emperor Qianlong visited the Central Plains incognito and landed in a credit shop by boat. Seeing the beautiful scenery of fertile land, merchants gathered here, the wine industry was very developed, and there were many pubs, so the "Yonglongtong" hotel was virtually opened. Because it is not for profit, the business is extremely hot. After leaving the credit shop, he handed over the hotel to Liu, and the scale became larger and larger, and he has always been a leader in the industry. During Guangxu period, the third generation descendant of Yonglong series has become the largest brewer in the Central Plains, and led ten pubs, including Yonglumei and Gongxieli, to set up an industry association-Brewmaster Society. Brewmaster Society also donated hundreds of taels of silver to Shanshan Guild Hall, and presented the "noble and upright" gold plaque, which is still hanging in the center of the guild hall.
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