Traditional Culture Encyclopedia - Hotel franchise - Name the store.
Name the store.
Humorous. There are many humorous store names now. For example, a tea shop near Peking University is called "I don't know", which is quite bold, arouses people's appetite and curiosity, and embodies its unique personality.
Displays the feature type. When naming a store, you must show the attributes and operating characteristics of the store. Shops without distinctive features cannot win the hearts of consumers. Restaurants should have names, and small restaurants should have friendly and casual names. For example, musical instruments such as "Blowing Belly Feng", "Farm Food", "Delicious Restaurant" and "Small Cave Casserole House" can all be named around music! Creative names, such as Tianna Musical Instrument Store, Song Musical Instrument Store, Yuezhi Musical Instrument Store, photography, glasses and other shops, emphasize the necessity of using light. Optical shops can be named as Bright, Daming and Yishiming.
Relying on mountains to eat mountains. The names of many shops, the place names of a certain area and local specialties are the starting points, such as Shaxian Snack, Huairou Chestnut, Miaokou Snack and Chengdu Snack. These names rely on the relationship between regional names and featured products to gain the trust of consumers.
Fashion trend type. Many shopkeepers' thoughts change with the characteristics of the times. When a certain culture is popular, they will immediately come up with a store name that caters to the trend. For example, when the "post-80s" generally showed deep nostalgia, theme stores such as "post-80s restaurants" and "post-80s clothing stores" were born; When a large number of cultural and artistic works with the theme of educated youth life became popular, "educated youth hotels" were born, and the design of these stores often catered to the needs of specific consumer groups.
Matters needing attention
A good store name should not only be easy to spread and remember, but also have certain novelty. On this basis, we should pay attention to avoid the same name as other stores. Only in this way can we distinguish it from other shops and attract people's attention.
“ jingyan.baidu/... 1"
Give the store a good name: Daquan Meng Qi, Liu Yi, Zhi Tao, Mu Qing, Wen Lan, Erlan, Yuanxiang, Chuxia, Peihan, Aoshan, Manchu, Laoling, Chishan, Yu Yu, Xiwen, Xiang Han, Xinrou, Yurong, Hai 'an, Ye Rong, Han Bai, Shuitao, Zuilan, Chun Er and Yuwen. Looking for Wild Goose, Yingyi, Xueliu, Solitary Orchid, Laughing Frost, Haiyun, Ningtian, Peishan, Leng Yun, Bingxuan, Wan'er,,,, Bi Fan, Manxiang, Ruoyan, Half Dream, Yaqing, Binglan, Linghuai, Ping An, Cuifeng, Xiang. From cold, reminiscing about fragrance, searching for waves, Man Jing, Fan Xuan, Yi Yi, Nianlu, Lei Zhi, Qianlan, Xinbo, Dai Zhen, Xin Lei, Yu Yan, Lenghui, Zishan, Qianqin, Hating Heaven, Aofu, Panshan, Huaidie, Lan Bing, Bai Shan, Cuixuan, Hating Song, Wenxuan, from the south. Xi Xue, Wan Hai, Zhi Rou, Xia Qing, Yi Yao, Han Miao, Chun Zhu, Chi Meng, Zi Lan, Xiao Qiao, Mo Bai, Yuan Feng, Feng Bing, Visiting Rui, Nan Chun, Zhi Rui, Fan Lei, Fan Rou, An Lei, Tianhe, Hanyu, Lan Shu, Ya Qin, Shu Yao, Chun Yan and Cong An. Lan Ting, Tingrong, Yufu, Xia Tong, Ling Yao, Cui Yi, Huanling, Lianhan, Zinan, Yishan, Miaozhu, Yanyan, Lianlei, Han Ying, Lv You, Bingping, Xishuang, Lingxiang, Lei Zhi, Yan Hui, Yingmeng, Yuanbai, Daixuan, Zizhen, Qianqing and Lingling. Recalling the cold, autumn smoke, George, water fragrance, reflecting it, drunken waves, magic lotus, night mountain, Zhihui, Xiangtong, Xiaoyu, Younan, Meng Fan, Erman, Nianbo, Yingsong, Han Qing, smiling at the sky, Han Lei, blue cold, reflecting autumn, looking forward to smoke, remembering mountains, smelling cold and cold. Wen 'an, Xiaohuai, Yashan, Visiting Yun, Hanfan, Yiling, Hanyu, Visiting Feng, Hanhua, Nightly White, Lengan, Drunk, Distant Mountain, Fantasy Wave, Panxia,,,, Manying, Yunshui, Visiting Qin, Bo Gu, Lezhi and Laughing. Zihuai, Mobai, Cai Wen, Chun Mei, Xuexuan, Pan Hai, Meng Ying, Anyan, Rong Ying, Ningyang, Visiting Wind, Tianyi, Lv Ping, Pan Xiang, Mifeng, Xiaoshuang, Xueping, Banxue, Shanliu, Guxue, Jingyi, Xu Changqing, Menghan, Feilong, Rubo and Sunny. Miaoxuan, Xuefeng, Xia Han, Lv Yuan, Chi Ling, Chyi Chin, Yu Shuang, Feng Ting, Mihe, Fanshi, Fan Xiao, Yatong, Wei Xiang, Solitary Wind, Cong 'an, Tong Qi, Zhiyu, Yuzhen, Mosi, Daimei, Shampoo, Qingyi, Yuanling, Haiyao, Feihuai and Tinglu. Biqin, Panlan, Xiao Xia, Rong 'an, Man Qing, Qianer, Toona sinensis, Xunshuang, Hanyao, Leng Mei, Qiurou, Siling, Zuibo, Zuiliu, Yi Yan, Xia Ying, Xiangxue, Xiang Lian, Yidan, Yining, Bai Ru, Yanling, Ningzhu, Wanbai, Churou and Nanlei. & gt
How to name your shop, such as the name of a lighting store, is to let customers know that you sell lamps as soon as they see the name of the store. Take "hero lamp" as an example, the effect will not be as good as "brilliant lamp" or "bright lamp", because whether it is "brilliant" or "bright", it is easy for customers to think of "lamp", but "hero" is not necessarily! Therefore, the name of the store must be combined with the goods it manages and the consumer groups it faces, and it cannot be called casually. 2. The name of the store should be rich in cultural connotation. A product name must have rich and profound cultural connotations, and small shops are no exception! Only in this way can the quality level of the shopkeeper be reflected and the customers can easily accept it. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and seem tacky! There are many "Erwazi Hotel" and "Xiao Li Clothing Store". We must consider the cultural connotation of the store name from many aspects, such as historical and cultural origins, product characteristics, such as the freshness of flower shops, the fragrance of restaurants and the beauty of clothing stores. These are places where cultural connotations can be explored, such as "Mohantang" selling stationery and "old tea customers" running tea shops, all of which can reflect certain cultural connotations. 3. The name of the store should be easy to understand. Small shops generally face community residents, passers-by and other mass consumer groups. When naming, they should be as easy to understand as possible, and don't chew over words. If some bosses think they are in the metal business, add the word "Xin" to their names, and add the word "Mao" to those who are in the wood business. For good luck, the word "Feng" is specially written as "Feng" in traditional Chinese characters. In this way, even if you do a good job in service quality, many customers can't easily identify your store name, which affects the word-of-mouth communication among consumers and can't effectively promote other potential customers. In addition, although the name of the store is popular, it should not be too vulgar. 4. The name of the store should be catchy. The name of the store must be loud, catchy and easy to remember, so as to spread easily. To do this, we should not only pay attention to the charm and fluency of language, but also grasp the psychological and spiritual needs of consumers. Customers are generally easy to remember and willing to spread, especially some humorous and profound names. For example, some noodle restaurants are named "Mianmian" and some Chinese restaurants are named "Kitchen God". On the other hand, names that make people feel uncomfortable are pale and powerless.
How to name your shop? 1, first think of the owner's name. When naming, the first principle should be easy to remember, followed by the novelty and significance of the name. 2. Try to use Chinese characters for naming, and avoid using pinyin and number combination. We are from China, so we should use Chinese characters. If the online shop is for foreigners, you should use words or * * * numbers. ) Take Taobao as an example. Some sellers usually name their stores according to their own preferences. This is actually wrong. We should weigh various factors when choosing a store name, because a good store name can be searched by more buyers. It is best to include the name of the goods you sell in the name of the store, and you must not follow suit at will.
How to name a store with your own name can also be homophonic, and then name it according to what type of store you open, for example. Hotel owner Kim Jong Un. You can drink it all at once. Restaurant criminal gang
Some shops win by environment, some by decorative design style, and some by good quality and low price. Smart shops will have a good name, which will make people feel refreshed. In fact, if you want to occupy a place here, you must first rely on the quality of goods and excellent service to win. When a friend wants to open a shop, he always runs around. First impressions are very important. The person who meets you for the first time will decide whether to fall in love with you at first sight or sneer at you according to the first impression you leave on him. This is even more important for a company. Give your company a good name quickly. If you are going to set up your own company, you must resist those names that sound lovely and profound. The best name can directly reflect the company's intention. Choose the names of companies that can attract customers' attention, and you will easily understand the products and services you sell. The following suggestions can be used for reference: don't deliberately decorate the company name, try to make the name simple and clear. You know, only large companies and enterprises can have a profound name, and small companies only need to win their own market share, but a mysterious name makes people unknown so. When you are going to name the company, there will be many novel ideas, which are really good for stimulating your creativity, but don't play word games and make up words or phrases as the title of the company. You may ask, why are many companies so famous and successful, such as Verizon, a famous American telecommunications service provider? The problem is that people are large companies and have the power to make their names deeply rooted in people's hearts. And give an unknown name to a small company standing on the roadside. People don't know what you do at all. How can you open the door to do business? When people pass by, just say what the name means. And then left for no reason. Try to make the name easy to read, and don't use some new words and difficult words, so that people can't read it at all. For example, if your name is Sm ith and you deal in breakfast food, then the name Smith spicy sausage (Smith-style sausage) is the best. But the reason why you do this is to match the pronunciation, but the whole name is unnatural to read and feels a little awkward, which will make those consumers who are not familiar with you misunderstand what you are actually selling. However, if the alliteration is well combined and the overall meaning is smooth, people will never forget it. For example, Barney's bagel barn (a food company) is smooth and lovely. Be sure to pay attention to whether there is a pun in the name. Puns are really ridiculous if used improperly. It is important to express what you really do. Puns are good, but it's not good if what people think has nothing to do with your company. Don't call yourself AAA just to put your company's name at the top of the yellow pages. Maybe we have all seen a company called aaa in the first line of the first page of the phone book. There are indeed many companies that call themselves AAA or AA Abracadabra, so that they can rank first in the phone book. Of course, this will definitely make you number one, but such a strange name is irresponsible to your own company. A good company name can convey a lot of information, but you sacrificed. Although you are in the first place, customers have no idea what you do, and they will ignore you after seeing AAA. Keep your name short and easy to remember. Keep your name simple, so that people know how to pronounce it and find it easily. Unless your company has many powerful investment partners and needs to show their marks on your company's name, you might as well have a longer name, and you have no choice. Take a name of sustainable development. A bad reputation may directly affect the future business development of your company. For example, someone has invested in a private radio station, and its name is Radio, but after the company continues to grow and develop, it wants to start a TV station, Radio Company >>
To name your own store, you must first know what your development goal is, what your main direction is, and what special goods are there in your area, so as to carry out the store work in a targeted manner and then give a resounding name.
How to give a good name to a shop? The principle of easy to read and remember is the most fundamental requirement of retail store name. Only when the names of retail stores are easy to read and remember can they effectively play their recognition and dissemination functions. How to make the names of retail stores easy to read and remember? This requires retail store operators to do the following when naming retail stores: 1, concise. The name is simple, concise and lively, and it is easy to communicate with consumers. And the shorter the name, the easier it is to arouse customers' reverie and the richer the meaning. The names of most well-known retail stores are very concise, and most of these names are two or three syllables. 2, novel. This means fresh names, keeping up with the trend of the times and creating new concepts. For example, the word Kodak is not found in the English dictionary at all, and it has no meaning in itself. However, linguistically, the "K" sound is as impressive as the "P" sound. At the same time, the logo of the word "K" is novel and unique, and consumers often feel refreshed when they see it for the first time. 3. It's loud. This means that the name of the retail store should be catchy, and don't use words that are difficult to pronounce or rhyme. For example, KENWOOD's stereo was originally called TRIO, but it was renamed because TRIO had no sense of rhythm and the pronunciation of "TR" in front was not bad. When it came to "O", it was top-heavy, which weakened the previous momentum a lot. After switching to Jianwu, the effect is very good. Because KEN and English CAN are homophonic, catchy and loud. Wood (lush forest) has a sense of harmony of short notes and a strong sense of rhythm. Together, it is indeed a very loud name. 4. Full of energy. This means that the name of the retail store should have charm, high starting point, impact and strong sense of color, giving people a sense of shock. 5. Unique. The name should have a unique personality, avoid duplication and confusion with other retail store names. For example, Sony Corporation of Japan, formerly known as "Tokyo Communication Industry Corporation", originally wanted to use TTK, which is composed of the first pinyin letters of the original three words, as its name. However, products will enter the United States in the future, and there are countless such names in the United States, such as ABC, NBC, RCA, AT&T and so on. Akio Morita, the manager of the company, believes that for the development of the enterprise, the product name must be unique, eye-catching and concise, and can be spelled in Roman letters. Moreover, no matter in which country, names must be pronounced the same.
Store name 10. Find a professional naming teacher, who will choose a name according to your eight characters. The name suits your five elements. A company name is very important and difficult to choose. Whether the business is good or not depends on whether the name rings. If you want people to remember you, besides good quality, your name is the key. On the other hand, it is troublesome to wear the name of a registered company, and it is difficult to get a duplicate name. Anyway, it's nerve-racking. I suggest you find a professional teacher to name it. You search "Chongqing Tianjige" on Baidu. I think their names are very powerful and their services are good, mainly because they are professional enough.
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