Marketing strategy of school banquet wine

Marketing Strategy of 20 17 Student Banquet Liquor

School banquet and thank-you banquet are a kind of sales situation that directly contacts consumers. Take the school banquet of these core groups as the form of finished product appraisal, and make the service into your own platform and brand. Whether for brand promotion or product sales, it has a more effective effect. Below I have compiled some liquor marketing strategies for you, for your reading and communication only ~

First: information collection, interception+material reward

1. terminal store owner's recommendation: the terminal store owner will actively recommend * * liquor products to customers, directly recommend products that are successful in giving the terminal boss 10% of the purchase price at one time as a reward, and the dealer staff will give the terminal boss products that are successful in core public relations at one time as a reward.

2. Introduction of the head teacher or monitor of the college entrance examination class or senior high school entrance examination class: through the core public relations of the head teacher or monitor of the college entrance examination class or senior high school entrance examination class, the detailed information of the candidates is provided, and then the dealer personnel carry out the core public relations, giving them a certain kind as a reward for each transaction, such as: taking the initiative to introduce and giving 200 yuan/Aga a reward for successful cooperation; The head teacher, classroom teacher and the person in charge of the receiving and dispatching office take the initiative to recommend and provide information, and we will reward 50 yuan/Jia for his successful promotion; The class teacher gave information, and the unsuccessful cooperation was rewarded by 10 yuan/home.

3. Introduction of existing customers: Through the core public relations of the classmate who made the deal, he will provide the detailed information of the candidates around him, and then the dealer staff will carry out the core public relations, and give him a certain kind of reward for each deal. The prizes are mainly electronic products.

4. Self-employed personnel recommendation: Marketing ideas are introduced by all the staff. The internal staff of the dealer can provide the customer information of the school banquet, conduct public relations by themselves or other staff, and give certain material rewards to the clincher. The specific reward method is decided by the dealer.

5. Promotion of the school banquet hotel: through public relations with some core hotel staff, he will provide the customer information of the school banquet to be held in this hotel, and then the dealer staff will conduct core public relations and give him a certain reward for each transaction. The prizes are mainly electronic products.

6. Courier recommendation of the local post office: Every admission notice of the local post office is a necessary place and a sufficient source of information. We must strive to cooperate with its leaders.

Second, effective and accurate media publicity.

1. Newspaper media publicity: During the college entrance examination and the senior high school entrance examination, the newspaper media reported more about the college entrance examination information, application volunteers and school information, and parents of candidates paid more attention. Therefore, the promotion activities of * * products published in the local mainstream media during the event can accurately convey the information to the target customer groups.

2. Telephone promotion of examination results inquiry: After the examination, telephone inquiry is frequently used and targeted. Combine beautiful music with beautiful language before the inquiry phone is connected. * * I wish every candidate the first place? Recording.

3. Channel promotion of tobacco and alcohol specialty stores: according to the promotion content of the school banquet, print POP, DM sheets or make publicity materials such as X-stand and Yi Labao, and put them in a prominent position in the tobacco and alcohol specialty store, and ask the owner of the terminal store to introduce * * products to every customer who enters the store. This will not only break out in a short time, but also deepen the attention of all levels of society to the brand * * and enhance the brand's reputation. It can also guide terminal bosses to make recommendations and promote product terminal sales.

4. Broadcast advertising: Traffic broadcasting has a wide range of objects, a long time and rich content. The specific broadcast content is formulated by itself according to different markets and policies. This helps to highlight the brand's attention to the candidates and increase the brand's image in the hearts of consumers.

5, mail joint publicity: joint post office, with the admission notice to send activity leaflets, high accuracy, publicity theme can be accurately publicized in place.

6. Hotel channel publicity: X-stands, DM sheets, posters, exhibition boards and other publicity materials are used to set off the terminal atmosphere, and exhibition boards with eye-catching activities or banners with publicity contents are hung at the entrance of the hotel. If possible, product display tables and product brochures will be placed in the box, and the hotel will be equipped with full-time propagandists to create an atmosphere of school banquets and teacher banquets in all directions.

7. Promotion through Shang Chao channel: According to the promotion contents of the school banquet and teacher banquet, print publicity materials such as POP, DM sheets, posters and publicity posters, and place them in a prominent position in Shang Chao wine region. Conditional can arrange sales promotion personnel to assist product sales.

Third: the most attractive activity policy in the market.

Buy a gift package

The choice of gifts can be adjusted according to the actual situation. The purchase principle: it is best to meet the needs of college students and have exquisite and portable electronic products. Physical purchase, that is, cash purchase reaches a certain amount to obtain the corresponding items; Please choose items that are not easy to realize as gifts, so as not to affect the price system. Please do not give this product as a gift. Please control the activity intensity, don't overdo it, and avoid affecting the price system;

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