Talk about Tokyo Minato District

Tokyo Minato-ku is a relatively affluent district. It is considered a famous wealthy area in Japan.

According to Japanese surveys, the average household income in Hong Kong is 7 million yen, which is equivalent to more than 400,000 yuan.

The newly opened store is located in Minato Ward, and there was another store in the poorer Kita Ward of Tokyo.

Let’s talk about the spending power of customers in the two districts based on store sales.

1. The consumption power of Minato District is indeed relatively high

This can mainly be seen from the takeout. Generally, the takeout in Minato District will definitely order various additional things, while in North District, almost all takeaways No. Because the milk tea itself is discounted, but the attached pearls, milk caps, etc. are not discounted, and most orders from Minato City will add them.

2. Rich people are very stingy

Customers who come to the store look at a group of people and walk in, but sometimes they only order one drink, even if there is a discount, they only order one drink. On the contrary, in the North District, if there is a discount, they will order more drinks. Does this also mean that wealthy people are better at calculating and will not let small interests change their needs.

3. Rich people love health more

There are really many people running in this area. When I usually work, there are a little less, but during this year-end holiday, there are many more people running and exercising every day. Young and old, almost everyone.

4. There are many foreigners of mixed race, and there are also many Japanese who are good at English

Japan can be regarded as a country semi-colonized by the United States. There are many more European and American faces in this district than in the North District, and the Japanese here often place orders. It’s okay to mix Japanese with English, and the pronunciation is very authentic.

And there are also some customers who work in the store or hold video conferences, often in English. It is far from comparable to the Japanese English spoken by ordinary Japanese.

After experiencing these two areas, I have a guess: Japan's wealth is mainly concentrated in some people who maintain good relations with Europe and the United States. This has a lot to do with Japan's history of learning from the West.