Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of world hotel alliance

Brief introduction of world hotel alliance

World Hotel Association (WHA) is not only the first service platform of China Hotel Group, but also a pan-industry authoritative organization integrating project investment, industry media and scientific research institutions. The members of the World Hotel Alliance are domestic and foreign major owners, developers, investors, single hotels, relevant financial institutions and authoritative organizations. We provide strategic consultation, overall planning and publicity, value evaluation and brand marketing services for the entire hotel industry, and provide valuable reference and comprehensive services for the investment and operation of international capital in China.