Traditional Culture Encyclopedia - Hotel franchise - A karst cave scenic spot has been developed. How to operate effectively?
A karst cave scenic spot has been developed. How to operate effectively?
When you are ready to leave work, just say it. If not, please pat the brick! Because I don't know much about the overall tourism environment in Jiangxi, I can only try to provide some reference opinions from the effective information given by the current topic. First of all, the location is Yichun, Jiangxi, with a total area of 1300 mu, a cave dwelling and a farmhouse! According to the data, Yichun, a famous tourist city with rich cultural history, is located in the center of Changsha and Nanchang, and the distance between the two cities is less than 3 hours by car. It can be said that the tourist population can basically cover people in capital cities such as Jiangxi and Changsha. We can consider starting from the travel agencies in two provincial capital cities and bundling the products with the major scenic spots in the provincial capital cities in the form of a little tour, so as to slowly open up the reputation of the scenic spots. Moreover, as cave resources, among the tourism resources of these two provincial capitals, cave tourism resources should be relatively few, which is a relatively bright spot. Secondly, the title mentions that we want to make a high-end farmhouse (similar to bare valley). In fact, bare valley is located in Moganshan, close to Shanghai, a big consumer market, and a series of tourism and holiday industries in Moganshan have formed an industrial agglomeration effect. Therefore, bare valley as a high-end tourism and holiday development has a market foundation, and the main projects are basically operated by themselves, so there should be no concept of tourism and holiday circle with strong tourist atmosphere around. Therefore, it is debatable whether high-end farmhouse music can support the operation of this project. Therefore, from the concept planning and positioning of the whole project, whether it can be reconsidered and adjusted according to the tourism market where the project is located, such as paying attention to the student market or the young traveler market who loves to travel, etc. According to the practice of youth hostels, all supporting facilities are labeled with environmental protection and youth elements, giving the scenic spot corresponding cultural and humanistic connotations, forming its own unique culture, and all eating, living, traveling, shopping and entertainment have elements of fashion personality. Then find the most suitable positioning and development direction for this scenic spot! Thirdly, the local market is a market that can't be ignored, because according to the description of the subject, the natural attributes of this project are not particularly extreme in natural scenery and humanistic customs, so relatively speaking, it doesn't have the innate advantages of 5A-level scenic spots. Therefore, from the perspective of the consumption gradient of the project, weekend and holiday trips in the local market basically constitute the largest consumer group of the project. Therefore, it is suggested that the topic should be deeply cultivated in the local tourism market ~ think so much for the time being ~ blessing. !
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