How to manage users and merchants well? (attraction, retention, sustainability)

Merchant is the main body of the market. Whether a new professional market can successfully survive the cultivation period and prosper in a short period of time depends on the composition of the merchants in this market, the strength of the merchants and the characteristics of the merchants. sales channels. According to the characteristics of small commodity merchants, merchants can be divided into four types of merchants: manufacturers, agents, distributors and individual merchants. The first three have advantages in supply, price, channels, and business experience. We call them strong merchants. If strong merchants account for 30% of the merchants in the professional market, then this market can form a stable market driven by these strong merchants. On the other hand, if there are too many individual merchants and there is an off-season or poor management during the market operation, these merchants will not have the strength and confidence to support them, and it is easy for large-scale withdrawals to occur. Therefore, in market operation management, the management of merchants is a key point. How to manage and cultivate merchants to make them bigger and stronger is a difficult problem facing commercial management companies.

Many market managers equate the management of merchants with property management, which means collecting rent, solving engineering problems, and checking whether goods are piled up or placed in a disorderly manner. In fact, this is just the most basic property management for managing merchants and serving merchants. The management of merchants should include two aspects: operation management and property management. The most important thing in the management of merchants is to communicate with merchants in a timely manner and listen to their opinions on market operations; convey business concepts to merchants and build their confidence in business operations.

Other operations and management also include: dealing with abnormal operations and suspected speculators (including small sales volume, no salespersons, abnormal business, decoration and distribution failure to meet operating requirements, and posting of transfer information) etc.) merchants strengthen communication and management, and close merchants that have not made rectifications or have not made rectifications. Strengthen the contractual management of store transfers and encourage poorly managed merchants to transfer stores through standardized contracts. A merchant management committee can also be established to use the Chamber of Commerce to manage merchants, and regularly organize merchant forums and exchanges on market operations.

Conflicts between merchants and the market must be resolved promptly when they arise. Failure to pay attention to them or handle them poorly will lead to greater conflicts. In the first week of the opening of Changzhou Kowloon New Century Trade City, many merchants selling hotel supplies on the first floor of Building B reported that there were about a dozen merchants selling tableware and kitchenware on the first floor of Building A with the name "Hotel Supplies", and many merchants were also selling tableware and kitchenware. The business of hotel supplies is cross-business. Since Tower A is in a better location than Tower B, the hotel supplies business in Tower B has been slow since its opening. There are even a few merchants who are unwilling to renovate and operate. The hotel supplies merchants in Building B reported the situation to the city administrator and the municipal management department many times, but no solution was found. Finally, more than a dozen hotel supplies merchants came together to the company's general manager's office to report the problem and seek an explanation from the commercial management company. The commercial management company held an emergency meeting and worked with the Shifang team to come up with a solution. It took a lot of manpower and material resources and even adjusted some of the shops to solve the problem. Therefore, the management side must pay attention to the legitimate demands of the merchants, handle them in a timely manner, and treat the merchants' matters as their own.