What kind of hotel do you think will choose to cooperate with STR and upload its business data to STR?

Hotel metropolises with development prospects, such as Beijing ChinaSoft Tai Hao Technology Co., Ltd. (hereinafter referred to as "ChinaSoft Tai Hao") under Ctrip Group, have reached a strategic cooperation with STR, the largest hotel database in the world. The two sides combine cloud services, cloud computing and their own.

Data operation Data operation refers to that the owner of the data will publish the information hidden in the massive data as commodities in a compliant form through the analysis and mining of the data for the use of data consumers. Every link of operation is rich in data, so successful operation must be based on data.

STP is the three elements of marketing strategy in marketing. In modern marketing theory, market segmentation, market target and market positioning are the three core elements of a company's marketing strategy, which is STP marketing.