What is cultural soft furnishings?

What is cultural soft furnishings?

Some thoughts on the current segmentation of soft furnishings

You may not understand why one soft furnishing is divided into so many, because the era of barbaric growth has long passed, and now it is In an era of intensive farming, if you don’t think, broaden your thinking, or analyze the real needs of the moment, either your income will stagnate and your income will not increase, or you will be eliminated by this industry.

The current subdivision of soft furnishings can be divided into:

1. Emotional soft furnishings (layout, selection of products and overall planning based on lifestyle, comprehensive functional and spiritual needs)

2. Cultural Soft Decoration

3. Emotional Soft Decoration

4. Aesthetic Soft Decoration

5. Return Soft Decoration

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1. What is cultural soft decoration?

First of all, we must understand that soft decoration includes the overall environment, space aesthetics, furnishing art, living functions, material style, artistic conception experience, personal preferences, and even A kind of design culture soft decoration in many aspects such as Feng Shui culture can be subdivided into four parts: brand image, brand culture, cultural environment and artistic environment, which mainly include the following contents:

Brand culture: brand image exposure, Logo guide, etc.

Corporate culture

Art soft decoration

Functional soft decoration: furniture, decorative paintings, lighting, fabrics, carpets, etc.

< p>Other decorative ornaments, etc.

We often say that doing soft decoration is making culture

And the core of cultural soft decoration is also the output of culture itself

2. What kind of culture is exported? ?

Mainly analyze it from two levels: commercial soft decoration and home soft decoration

1. History and culture

For example, if you want to do a French-Chinese style space style, then you have to refine the Chinese and Western cultures of French and Chinese styles, find their uniqueness, and seek changes. At the same time, the owner's own understanding of culture must be taken into consideration, and he or she should be satisfied without designing.

For another example, if you want to design with the theme of dragon culture, your own cultural symbols are already very prominent, so simple symbolic exposure can no longer meet the current demand for soft decoration design in commercial spaces, so It is necessary to combine the characteristics of the project itself and make an extension of one meter wide and one hundred meters deep around one of the aspects of dragon culture to express one thing clearly, so that even people who don’t know much about dragon culture can feel the cultural charm of it when they are in the space. .

Seeking cultural materials from history is a commonly used method in soft decoration design, especially in the vast cultural river of China. The materials we draw for each project are only the tip of the iceberg, but it is this small extraction , and also made some contributions to the revival of Chinese culture.

The current prevalence of cultural renaissance has also placed higher demands on the cultural understanding and cognition of soft decoration designers. I would like to recommend some programs that can nourish our cultural heritage in our free time:

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"How to Tell This Painting" "Part" "China in Classics" "China in Intangible Cultural Heritage" "Fashion Master" "Flower War" "China" "Round Table School" "Night at the Literary Hall" "Museum" "Wonderful Night" "I am your Porcelain" ""Zi" Since Meeting You" "Rhyme of the Song Dynasty" "Garden" "Forbidden City" "Why We Love the Song Dynasty" "Hexi Corridor" "General History of China" "Friends with the Ancients"

2. Corporate culture

When we are doing commercial projects, in addition to the output of historical culture, of course we must also combine the culture of the company itself, such as the brand culture of hotels, real estate Marketing culture, economic culture of supermarkets, etc.

These corporate cultures run through our soft decoration design. Design serves needs. Whose needs? Your Party A’s needs

< p>What is the core of your Party A’s needs?

It is the embodiment of value

If you break down this link one by one, it is the classic SCQA model