Let tourists come and don't want to leave, and they will want to come after they leave ... Yunnan should do this.

Southern Cai Yun has a long history and culture, beautiful natural scenery, complex and diverse climate, rich ethnic customs and rich natural and cultural tourism resources, and is known as "a paradise for tourists".

In recent years, Yunnan has rushed to the sea of stars where literature and tourism are integrated; Rectify the tourism market in an overwhelming situation; Create a smart travel platform of "a mobile phone travels in Yunnan"; Building a new tourist attraction "Great West Yunnan Tourism Ring Road"; Create a high-end, international and distinctive mid-range hotel; Provide 30-day unreasonable return service ... Yunnan tourism is being managed, rectified, upgraded, upgraded, transformed, upgraded and developed. Yunnan is gradually polishing the "golden signboard" of tourism and becoming a real "poem and distance" for tourists.

In 2020, Yunnan received 529 million tourists and achieved a total tourism revenue of 647.7 billion yuan. In the transformation and upgrading of Yunnan tourism, various tourist destinations have raised a topic: what can be done to make tourists stay in Yunnan for one more day? Let the tourism revenue double again and build a trillion tourism culture industry.

Planning development

There is no reason to return the goods within 30 days.

In recent years, the number of complaints about tourism in Yunnan has decreased year by year.

Through unremitting efforts, a brand-new Yunnan tourism ecology and a healthy and orderly tourism market environment have basically taken shape.

In terms of smart tourism, the "One Mobile Phone Tour Yunnan" smart tourism platform built by our province uses the new generation information technologies such as the Internet, cloud computing, big data and artificial intelligence to build a global tourism digital platform, providing tourists with services such as "eating, living, traveling, shopping and entertainment", which meets the needs of tourists before, during and after traveling in Yunnan.

Since 1, May, 2065438, Yunnan Province has fully implemented the "30-day return without reason" system, and tourists' satisfaction with the "30-day return without reason" is over 99%. According to the authoritative statistics of the national tourism complaint platform 1230 1, the number of tourist complaints in Yunnan dropped from the sixth place in China in 20 17 to the second place in 20 18 and the 25th place in 20 19, showing a downward trend year by year.

Construction of tourism ring road in western Yunnan

Strive to build more than 50 mid-range hotels this year.

On 20 19, our province started the construction of tourism ring road in western Yunnan. The total length of the Great West Yunnan Tourism Ring Road is 3,200 kilometers, connecting 13 cities with the richest resources, the most concentrated resources and the greatest development potential in the province in series, forming an "8"-shaped ring road. There are 1079 tourist resources with high development value, 107 national intangible cultural heritage, 139 national cultural relics protection units, and 55 A-level tourist attractions. Based on these resources, a number of key cultural tourism projects will be planned and constructed along the line, with emphasis on mid-range hotels and high A-level tourist attractions, tourist resorts, characteristic towns and outdoor sports projects. So as to create a new tourist destination that the world yearns for and tourists are unwilling to come again.

As an important breakthrough and bright spot to accelerate the promotion of the Great West Yunnan Tourism Link, Banshan Hotel has identified 1079 resource points in the area of 13 cities covering 308,900 square kilometers. Among them, northwest Yunnan 53 1, southwest Yunnan 548. On the 3,200km "8" loop, there are 86 developed resource points1point, 65,438 under construction and 80 new resource points. Since March last year, a number of enterprises have invested in the construction of mid-range hotel projects in Yunnan, with more than 70 planned site selection projects and 24 projects that have started or are planned to start. Strive to build and operate more than 50 mid-range hotels in 20021year, and build and operate more than 50 mid-range hotels in 20251year.

Rural tourism and eco-health tourism

Planning and construction of 5,996 kilometers of national trails.

From 20 16 to 20 19, rural tourism in our province received 924 million tourists, accounting for 39.3% of the total number of tourists in the province. Rural tourism income is 7310.40 billion yuan, accounting for 23.7% of the province's tourism income; The province has absorbed 56 1.7 million direct employees and 0/.92 million indirect employees, which has comprehensively driven 750,000 poor people to increase their income and get rid of poverty.

During the "Fourteenth Five-Year Plan" period, Yunnan will continue to promote the high-quality development of rural tourism and help rural revitalization. We will build a multi-format development trend in rural areas, speed up the creation of famous tourist towns, villages, characteristic folk inn, tourist farms, star-rated homestays and other brands, dig deep into the characteristic rural tourism culture such as national traditional culture, red culture, anti-Japanese war culture, folk culture and farming culture, strengthen the protection and inheritance of rural cultural heritage such as ancient villages, ancient buildings and intangible projects, encourage rural tourism literary and artistic creation, and create rural tourism cultural brands so that tourists can "see the mountains".

Yunnan has unique advantages in developing leisure tourism. Under the epidemic situation, we should vigorously develop eco-leisure tourism around six directions: culture, tourism, medical care, health preservation, scientific research and sports. Relying on the advantages of Yunnan's three-dimensional landforms and landscapes, it is planned to build two national trails, the Tea Horse Ancient Road and the Tropic of Cancer, with a total length of 5,996 kilometers. Develop hiking, low-altitude flying and water sports according to local conditions, and vigorously develop outdoor sports tourism.

Industry support

Ceng Hao, General Manager of Kunming Ranger Travel Agency:

Landscape, play and accommodation should complement each other.

Ceng Hao believes that how to make tourists stay in Yunnan for one more day depends on the resources and supporting facilities of various tourist destinations in Yunnan. In the future, "experiential" and "slow travel" tourism products will be the development direction of the tourism market. It is necessary to rely on the reputation of large scenic spots to attract tourists, and then guide tourists to other unknown scenic spots or special projects to experience sightseeing, such as home visits of ethnic minorities, traditional handicraft production, and special tourist kitchens. The duration of each experience varies from 1-3 hours, and the driving time and meal time before and after can at least increase tourists' travel itinerary by half a day.

If you want to keep tourists, you need landscape, play and accommodation to complement each other. A tourist destination with few interesting experiences and weak tourists' experience and satisfaction, coupled with beautiful scenery and high-quality accommodation resources, can also make tourists willing to stay and slow down. In addition, Ceng Hao believes that entertainment resources outside the itinerary can also make tourists stay. "Experience tourists are often people with certain cultural connotations. They pay attention to understanding the social and cultural phenomena of tourist destinations, and pay more attention to personal experiences and feelings, such as characteristic theater performances and night markets. Recommending these contents to tourists can increase the fullness of their itinerary and become another reason why they are willing to stay. "

Wang Tao, General Manager of Yunnan Meitu International Travel Service:

Content, line and product are king.

"Yunnan is one of the best destinations for tourism resources in China, with many scenic spots." Wang Tao, a senior tourism industry person and general manager of Yunnan Meitu International Travel Service, said. As a travel agency that mainly promotes customized and semi-customized tourist routes, he believes that with the construction of the Great West Yunnan Ring Road, the opening of traffic barriers and the construction of mid-range hotels, it can help emerging tourist destinations such as Lincang, Lancang and Nujiang to solve the bottleneck of supporting resources. Yunnan's high-end tourism, high-end customer base and high-end customized market are opening up, but for some destinations with good tourism resources, line setting, transportation, supporting facilities, tourism services and professional skills of employees need to be improved and upgraded. He said that in order to let tourists stay one more day, as a tourism enterprise, it is necessary to return to "tourism" itself, with content, routes and products as the king, supplemented by quality services.

Representative suggestion

Shi Zengju, Deputy of Provincial People's Congress and Deputy Research Librarian of Nanjian County Cultural Center:

Make a fuss about "non-legacy+tourism"

Shi Zengju believes that in Yunnan, "non-legacy+tourism" is promising. Culture is the core attraction of tourism, while non-legacy projects are the fine works of local culture. Shi Zengju described tourism attracted by local culture as "soul tourism".

"Yunnan is a big minority province, and the number of our non-legacy projects is among the best in the country." Shi Zengju said, "Yunnan should make more fuss about' non-legacy+tourism' in order to keep up with the pace of tourists. I think we can add some non-legacy experience items, such as jumping vegetables in Nanjian, so that tourists can not only look fresh, but also learn from the inheritors, and they can do it themselves from the kitchen to the dining table. There are also songs, pottery, and tea suppression ... Through these intangible project experiences, let tourists stay, not let tourists visit. "

Deputy to the Provincial People's Congress and deputy director of Lijiang Poverty Alleviation Office:

Do a good job in folk tourism and enhance rural tourism.

He said that Lijiang tourism has basically achieved the third successful transformation, and at the same time, it has become a demonstration point for smart tourism and global tourism in the province. In the next step, we will continue to improve the service of "Yunnan Mobile Phone Tour", do fine folk tours, improve rural tours, and constantly expand our coverage and reach, instead of concentrating tourists in a few scenic spots, there are more places to play, so that tourists can stop and benefit more local people.

On the other hand, he thinks that the development depth of some distinctive tourism resources in Lijiang is not enough, such as Tiger Leaping Gorge Scenic Area and Laojun Mountain Scenic Area. With the improvement of traffic and other restrictive factors, these distinctive tourism resources can attract more tourists to stay.

Wu Huahao, deputy of the Provincial People's Congress and county magistrate of Jinping County:

Create a health and recuperation destination in southeastern Yunnan

"I want to speak for Jinping's tourism industry." When it comes to high-quality specialties in Jinping County, Wu Huahao advocates ecological advantages, the most representative of which is tourism resources. In his view, Jinping has three trump cards to play: the hometown of longevity in China, the natural oxygen bar in China and the Butterfly Valley in Honghe, China.

At present, 320 species of butterflies have been found in the saddle bottom, belonging to 1 1 family and 128 genus. Arrow-ring butterfly is the main butterfly species in Butterfly Valley. Every summer, hundreds of millions of white-sleeved arrow-ring butterflies fly around streams, valleys and villages. The scene is spectacular and pleasing to the eye, forming a rare ecological spectacle in the world. China Honghe Butterfly Valley is an original ecological tourism secret with butterfly habitat as the main body and unique butterfly wonders as the feature, which integrates natural landscape tour, national cultural experience, natural science research, leisure and holiday, cross-border tourism and other functions. Coupled with the superior ecological environment, there are many long-lived elderly people here. To this end, Jinping County will polish these three brands in Ma 'andi Township to make Jinping more recognizable in tourist destinations and let tourists remember Jinping and stay in Jinping. This time, he also brought some suggestions to build a long-lived convalescent destination in southeastern Yunnan.

Members' voices

Jin, member of CPPCC and executive vice chairman of China Adventure Association:

Construction of Yunnan Secret State Trail.

"Once the Yunnan Mysterious Ethnic Trail is completed, it will become one of the ethnic trails with the deepest humanistic connotation, the strongest ethnic customs, the most beautiful natural landscape, the most remarkable vertical climate and the longest single mileage in China. The purpose of building ethnic trails is to let tourists and urban residents go to nature and wilderness, travel in depth, understand nature by experiencing nature, and let more tourists slow down and stay in Yunnan for a while. " The leopard said.

Jin introduced that the construction of "Yunnan mysterious national trail" will extend from the core area of three parallel rivers to Xishuangbanna. The whole journey includes Dali, Lijiang, Shangri-La, Tengchong and other hot tourist areas. Taking the ancient tea-horse road as the cultural context and 15 ethnic settlements along the route as the characteristic landmarks, a series of classic hiking routes are connected in series to form a vertical ethnic trail. On this trail, we can rely on biodiversity resources, tap rural tourism resources, revitalize idle land resources, and plan intermediate hotels and tent hotels. After the trail is completed, tourists will go deep into the countryside on foot and stay in Yunnan for at least 3 to 5 days.

Yang, member of the CPPCC Provincial Committee and chairman of Lijiang Zheng Long Industrial Group Co., Ltd.:

Create characteristic villages and build new playgrounds

"Yunnan's national culture is rich and colorful. In the future, Yunnan tourism must adhere to the brand of' national culture' and' cultural national brand', retain the connotation of national culture, and let tourists' stay one more day, come back, and come back unconsciously'. " Yang said to him.

Yang said, "Yunnan tourism has gone through 30 years, and the traditional tourism form of' one flag, one guide, non-stop, sightseeing' should come to an end. Tourists in Yunnan do not travel for the sake of tourism, but should have a good sense of experience, participation and happiness. " He believes that participation and experience are the key to keeping tourists in Yunnan. Relying on the "icing on the cake" construction of the Great West Yunnan Ring Road, all scenic spots in Yunnan should undergo a "thorough revolution" and build facilities with strong participation and experience and colorful activities. At the same time, with the help of the rural revitalization strategy, Yunnan's colorful national culture and customs will be integrated into the rural revitalization, creating a characteristic village belonging to Yunnan and building a new playground for tourists.

For Lijiang tourism, Yang suggested increasing capital investment in cultural heritage sites to promote the transformation, upgrading and sustainable development of the tourism industry. From the aspects of education, skills training, the establishment of authoritative departments in charge of the sustainable development of heritage, and the establishment of special funds. Inherit and protect the cultural heritage comprehensively, completely and systematically, derive various forms of creative products of cultural tourism, enrich the cultural connotation of Yunnan tourism brands, radiate the infinite charm of Yunnan cultural tourism and retain tourists.

expert opinion/advice

Zhu, President of Kunming Travel Agency Association:

Combine the characteristics of tourist destinations, enrich products and meet different needs.

Zhu, president of Kunming Travel Agency Association, said that from the perspective of professional economics, the longer tourists stay, the higher the comprehensive benefits of regional tourism economy. How does Yunnan retain Yunnan tourists? He said that Yunnan has complex tourism resources, pleasant climate, rich natural tourism and humanistic tourism resources, superior resource endowment, which is attractive to tourists and has a good foundation for retaining tourists.

But these are not enough. It is necessary to rely on resources, combine the characteristics of tourist destinations, and form rich tourist route products through professional development, integration and image design to meet different consumption needs. Zhu said that Xishuangbanna, for example, can design cold-proof tourist route products in winter; Ruili can be combined with border trade activities and jade trading to form border tourism route products.

Zhu said that the Mid-Levels Hotel, as a landmark project leading new products and new formats, embodies the "internationalization, high-end, characteristic and intelligence" proposed by our province for the construction of the tourism ring road in western Yunnan. Our province has also proposed to build a world-class mountain tourist resort. It is not difficult to see that in the future, Yunnan should aim at high-end tourists' consumption and build a benign structure of regional tourism economic development, so that different levels of consumer demand can be met in Yunnan, and tourists will naturally extend their comprehensive stay.

Lei correspondent late photo

Editor LUN

Proofread Shi Chunlin Mao Kun

Editor Zhang Ming