Traditional Culture Encyclopedia - Hotel franchise - The development prospects of hotels in Hangzhou

The development prospects of hotels in Hangzhou

Theme hotels and specialty hotels are unique, novel and cultural. Both of these hotels have introduced certain genes of human civilization to make the hotel different from traditional hotels in terms of architectural symbols and decorative arts, as well as the product portfolio and service quality, forming characteristics that have an impact on consumers' visual senses and Psychological experience creates impact, that is, using the power of culture to achieve the ultimate victory in market competition.

Different from traditional hotels, theme hotels and specialty hotels focus on differentiation and strive to be innovative and surprising in all aspects of hotel construction, product design and service provision, thereby breaking through the traditional pattern of thousands of hotels and publicizing them. The hotel's personality is an effect pursued by theme hotels and specialty hotels. For example: The bold design concept of the American Pacific "Undersea Hotel" allows you to experience "living together" with sharks. The room price will be as high as 3,500 pounds (approximately 45,500 yuan) per night, but there are still many adventurous people who come here. The “Japanese Love Hotel” is even more unique! The income is even more generous! Maybe space hotels will be built in the future.

Since the introduction of the international hotel business model in the 1980s, China's hotel industry has passed the initial stage of industry development and gained the ability to self-manage and develop after twenty years of exploration and learning. It has entered a period of rapid development and has become one of the industries in China's economy that is most closely connected with international standards and is closely connected with the development trend of the international hotel industry. International trends and avant-garde concepts are broadening the way of thinking and investment horizons of hoteliers. "Personalized hotels" will inevitably become an important trend in the new era of hotel development in China. As the number of domestic hotels increases, competition in the hotel market becomes increasingly fierce. China's hotel industry is eager to develop "personalized hotels"; the hotel industry is limited by financial resources and foundation, and is obviously at a disadvantage when competing with international hotel groups. "Personalized hotels" "The concept of "Personalized Hotels" can inspire us, and the self-contained personality and market style of "Personalized Hotels" also bring hope to the hotel industry.

People’s ideas are changing, full of personality, novelty and challenges. Today's Chinese hotel industry has long been exposed to the international market. The wave of the international market is impacting the 20-year-old traditional hotel industry embankment. Crisis is everywhere: some hotels have collapsed, some have been merged, and more hotels are struggling! China's hotel industry is gestating opportunities in pain and witnessing the principle that nothing can be broken but cannot be established! International consumption requirements match international standard services, and international market demand will inevitably lead to the creation of hotel products with international standards.

The development of China's "personalized hotels" must not only keep up with the international development trend, but also develop ahead of the curve and catch up from behind! Catch up with other countries and become a leading industry that leads the trend!