Four ways to improve sales skills?

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Four ways to improve sales speech

Improve the method of sales speech. Ask questions in a gentle and affirmative tone.

Generally speaking, the tone of the salesperson's question is different, the customer's reaction is different, and the answer is different. For example, "madam, can we accept your harsh conditions?" "Madam, your counter-offer far exceeds our estimate. Is there room for negotiation? " Although B is asking questions, the tone of these two sentences is very different. The former seems to be challenging, and it seems to tell customers:

If you bargain too hard, we have nothing to talk about. The latter can ease the atmosphere of many conversations. It can be seen that the tone of questions will directly affect the attitude of customers. Usually when you are in contact with people, you will find that talking with people in a positive tone will give others a credible and amiable feeling. On the contrary, talking with people in a negative tone will leave others with the impression of alienation and doubt. Therefore, in the process of sales, sales staff should talk to customers in a positive tone, so as to make customers more interested in the products you sell. Don't ask, "I wonder if you have enough shampoo?" "Can I interest you in changing the layout and decoration of the office?" Questions like this should not be asked to customers. You can learn from some good beginnings, such as "Do you want to ..." "Do you want to ..." "Are you ..." "Are you ..." and so on. In short, when the promotion begins, you should focus on the issues that customers are interested in.

Ways to improve sales skills. Don't ask questions aimlessly.

Salespeople must remember that questions to customers must be to the point, not to the goal. In other words, everything you say and do in the process of communicating with customers must be carried out closely around specific goals, and questions to customers should also be carried out purposefully, and you must never be aimlessly divorced from the most fundamental sales goals.

When selling products to customers, you must ask questions with a purpose, otherwise it is meaningless to ask questions blindly. For example, a priest asked an old man, "May I smoke while praying?" Naturally, his request was firmly rejected. Another priest asked the same old man again, "Can I pray while smoking?" He was allowed. The latter priest's willingness to ask questions is the same as that of the previous priest. Why was the former priest rejected and the latter priest allowed? Because the priest in front didn't think about the purpose of his question, and the priest behind knew the purpose of his question very well, he paid great attention to the wording. When the wording changes, the result changes.

Ways to improve sales skills. Don't give an ultimatum to customers.

In the process of sales, some salespeople often ask customers such questions in the interview, such as "Do you want to buy it or not?" "You haven't made a purchase decision yet?" "Can we reach an agreement today?" "Do you accept my promotion proposal?" "Will you buy this product?" These questions, which are similar to issuing "ultimatums", often make customers very disgusted. From another perspective, this kind of questioning also violates a law of sales psychology, which is to avoid asking questions that are easily opposed. Asking customers' opinions in the form of "ultimatum" will only get a negative answer. For example, "Can we talk about this product again?" Such a question can only arouse customers' disgust and get a negative answer: "No! Don't! I don't want to talk about it now! "

Therefore, in order to get rid of the pressure of sales staff, customers will mercilessly refuse the advice of sales staff. Therefore, salespeople should never ask "ultimatum" imperative questions when inducing customers to buy products.

Improve the method of sales speech. Be polite and careful when asking questions.

Asking questions carefully is half wisdom. Although effective questioning has many benefits for maintaining good communication with customers, if you don't pay attention to the methods in the process of questioning, you will not only fail to achieve the expected purpose, but also cause customers' resentment, which will lead to the deterioration or even breakdown of the relationship with customers. Therefore, in the process of communicating with customers, salespeople must be polite when asking questions to customers, and don't leave customers with the impression that they are not respected and cared about; At the same time, you must think carefully before asking questions, and don't talk aimlessly. Generally speaking, every customer doesn't like to be interrupted when he is talking, and he doesn't like to listen to the salesperson talking about his product with some intention. When salespeople ask them friendly and pertinent questions in a polite way and in an attitude of soliciting customers' opinions, customers will gradually relax their vigilance and resistance to salespeople. Of course, if the salesperson doesn't ask questions carefully, the question will look stupid because it has not been considered by the brain at all, and the customer will be more angry and even drive the salesperson out of the door without hesitation. In short, in the development stage of sales, when using questions to convince customers, tempering the art of questioning is conducive to grasping customer needs, maintaining good customer relations, helping salespeople control the conversation process and reducing misunderstandings between salespeople and customers. Therefore, tempering the art of questioning plays a very important role in successfully persuading customers by salespeople.

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