Why is the W Hotel called W?

Welcome+whatever+never, with the main design and young lifestyle as the selling point, is represented by the letter W.

W Hotel is a global modern luxury and fashionable lifestyle brand owned by Starwood. Its official positioning is a "lifestyle" brand, which is generally classified as a large-scale boutique hotel (I understand it as a young boutique hotel with local characteristics). The target guests of W Hotel are very clear. They are the creators, experiencers and followers of fashion trends.

Introduction:

W hotel's target guests are very clear, they are the creators of those fashion trends. They are about 30 to 35 years old, well-educated, generally childless, interested in the latest, coolest and most fashionable things, they know about fashion, pay close attention to fashion, and hope to integrate themselves into the fashion world.

They like to go to fashion bars, attend movie premieres or love some fashion music or musical elements. They also have unique ideas in design, which can constantly inspire designers.

In Starwood hotel camp, the main policy of W brand hotel price positioning is lower than St. Regis brand and higher than Westin brand. However, every W-brand hotel will do full market research at the beginning of its opening. Usually, W-brand hotels in different regions will make corresponding adjustments in pricing according to the local actual situation, which usually depends on the pricing of competitors around a particular W-brand hotel to some extent. After all, it depends on the market.