Hotel brand elements

First, the elements of the hotel brand

Tangible elements of hotel brand

Tangible elements are the foundation of a brand.

Intangible elements of hotel brand

Goodwill (reputation) and service

Goodwill refers to the business reputation of an enterprise, which is often reflected by logo. Goodwill is a comprehensive reflection of a hotel's management level, personnel quality, food quality, service level, popularity, credibility, reputation, status and influence among peers.

Goodwill is an intangible asset with economy, which can affect the rate of return of enterprises and may bring excess profits. At the same time, it is dependent and must be attached to a specific business entity, and its economic value can be reflected through the overall operation of the enterprise.

Service is a promotional product of the hotel, and the purpose of selling vegetables is achieved through service. Therefore, the quality of this promotional product is related to the sales level of the hotel.

Goodwill and service are the core of hotel brand.