What is the historical background of modern advertising companies? Online waiting ...

The word "advertisement" comes from Latin, which means "I make a hullabaloo about" Legend has it that merchants in ancient Rome often hired some people to make a hullabaloo about in the busy streets and invited everyone to buy goods at the commodity display. People call this practice "advertising". With the development of commodities, there are more and more advertising styles. Billboards in Broadway, New York, USA were once the earliest billboards in the world. The earliest newspaper in the world to advertise is the London newspaper in Britain.

The history of advertising in China can be traced back to 3000 years ago. During the Yin and Zhou Dynasties, a man named Borg sold his horse to a man named Peng Xian. This transaction was recorded in the form of bronze inscriptions dedicated to casting inscriptions. Zhou Li records that all transactions must be "reported to scholars". In the Song Dynasty, China already had logo advertisements, that is, trademarks. According to Song Dynasty painter Zhang Zeduan's The Riverside Scene at Qingming Festival, there are more than 30 billboards with banners and vertical signs near the East Gate of the Capital of Song Dynasty. A silver plaque in the Song Needle Workshop of Shanghai Museum has the words "Please recognize Bai Mianer as a souvenir" as an advertisement. Later, with the invention of printing, newspapers and printed advertisements appeared one after another. Today, advertising media has spread all over every corner of human life. Mainly for TV advertisements, newspaper advertisements, radio advertisements, etc.