What are the domestic mobile advertising precision delivery companies?

Percent Communication, a well-known mobile advertising company in China, put forward the 6A principles of mobile marketing, namely "accuracy, interaction, integration, measurement, intimacy and concern", among which "accuracy" is also considered as one of the core elements of mobile marketing value.

P&G Life Home MMS Magazine: Accurate Guidance Based on User Behavior

In addition to accurately capturing users, precision under the framework of mobile marketing also means creating the communication conditions of "being in harmony with people at the right time" for every marketing activity with the help of the characteristics of "being close to the body", "paying attention to" and "interacting" of mobile media. The case of P&G Life Home MMS Magazine, which won the "Best Effect Marketing Award" at the 201China Advertisers Summit, embodies this feature.

"Life Home" network service community is an online membership project created by P&G. This is also the first time that P&G has integrated the superior resources of its brands and directly communicated with consumers on the Internet. P&G cooperated with China's leading mobile advertising company to spread the P&G Life Museum from paper and Internet to mobile Internet. 100% communication is regularly delivered to life members and potential target users under precise positioning in the form of MMS special issue, which becomes a better and more intimate service extension. At the same time, P&G Life Home also invites users to register through WAP and SMS to provide them with more intimacy.

BMW's Mobile Internet Territory: An Aggregation Platform for Sticky Users

The realization of "accuracy" is not only to convey information to consumers at the right time and place in the right way, but also to "save the country by curve", establish a marketing platform, attract potential users independently and establish close relations with them. Among many automobile brands, BMW brand can be regarded as an early practitioner of mobile Internet brand marketing. In order to cover more users, BMW launched a wireless marketing platform in the early years, which put a wealth of corporate information, promotional activities, BMW color ring tones and so on. On the platform, there are wallpaper and video advertisements for enthusiasts to download. Subsequently, BMW (China) implanted wireless marketing platforms in all traditional media of BMW 3 Series, such as outdoor advertisements, magazines and newspapers, and station platforms. By 20 10, with the rapid development of APP applications, BMW has nearly 180 applications on the mobile platform, such as racing games, BMW magazines and vehicle display. Today, this wireless marketing platform has become an important window for BMW's publicity and customer management. Its functionality, practicality and interest make loyal users and potential users of BMW actively gather on this platform.

Motel 168: Laying an APP channel for users to understand enterprise information.

In 20 1 1 year, Motel 168 hotel chain won the "Best Mobile Customization Development Award", which further extended "Precision Marketing" to the traditional hotel industry. Without computers, hotel numbers and navigation, users who need to book hotels can query and book hotels in different places, obtain hotel route guidance and map navigation, learn about local weather and surrounding life and entertainment information, and find where to go, as long as they use the mobile phone client customized for Motel 168 chain hotels, which greatly meets the needs of business travelers for mobile services. The customized APP service of Fentong combined with LBS technology not only brings more personalized experiences to Motel's loyal users, but also attracts more potential users to join Motel's mobile marketing system, realizing the double promotion of sales performance and brand influence. At the same time, Motel can better understand the composition and behavior habits of customers according to the usage of APP, provide more targeted marketing services, and provide users with a more personalized "fingertip window" to understand the enterprise.