Traditional Culture Encyclopedia - Hotel franchise - What is the positioning of Rui Baiyun Hotel?

What is the positioning of Rui Baiyun Hotel?

Mid-range hotel.

1. Positioning market demand: The mid-range hotel market is a huge consumer group, especially in China. With the development of economy and the prosperity of tourism, with the rise of the middle class, the demand for mid-range hotels is increasing. Bai Ruiyun Hotel came into being under this market background to meet the needs of the mid-range hotel market.

2, the price is close to the people: the price of mid-range hotels is more close to the people than that of high-end hotels, while the service quality still maintains the standard, attracting many consumers who pursue cost performance. Bai Ruiyun Hotel provides competitive prices by controlling costs and improving operational efficiency, which meets consumers' demand for affordable and high-quality hotel services.

3. Practical facilities and services: Mid-range hotels have complete facilities and services, but they are more concise and practical than high-end hotels. On the basis of providing comfortable accommodation environment, Bairuiyun Hotel pays more attention to practicality and comfort, such as high-quality bedding and comfortable bathroom facilities, to provide consumers with a simple and practical accommodation experience.