Complete knowledge of how to name a hotel.

There are nearly 7,000 hotels in China, and 6,000 hotels are rated as stars. These nearly 7,000 hotels will have their own names. These names can be roughly divided into three categories: one is to survive automatically with the brand name of the group, the other is to be carefully scrutinized and specially selected, and the other is to take it at will without thinking. It is these names, some of which benefit hoteliers, while others make hoteliers miserable. The names of the first category hotels are basically hotels owned by famous international and domestic groups. Such as Holiday Inn and Shangri-La. No matter where the hotel is located, just add the city name after the group brand name. The operator of a hotel with such a name is the luckiest. The brand effect of the group for decades has made the hotel known to passers-by as soon as it opened, saving a lot of advertising expenses. The advantages in business promotion are self-evident. The name of the second type of hotel is the hotel that goes it alone in all industries. For example, the White Swan in Guangzhou and Wang Baohe in Shanghai are all carefully selected. Like the White Swan Hotel, it is named White Swan because it is a white building by the Pearl River. After more than ten years of hotel operation, White Swan Hotel has become a famous brand with its impressive performance. The Chinese and English names of Wang Baohe Hotel are completely different. Chinese Name: The origin of Wang Baohe Hotel is that the original site of the hotel is a famous crab-eating restaurant in Shanghai called Wang Baohe. After the hotel was completed, the hotel management still used the original name, and invited the original chef of the crab restaurant. The restaurant's catering feature was eating crabs. Chinese and foreign customers who come here to eat crabs can not only eat crabs from Wang Baohe at the original site, but also the environment for eating crabs has been in line with international standards. The restaurant in the hotel is also very popular because of the crab effect. It is worth mentioning that the English name of the hotel is Central Hotel Shanghai, not Shanghai Wangbaohe Hotel. It is said that this English name was named by an internationally famous marketing expert, and it was named according to the geographical location of the hotel, because the hotel is in the center of Shanghai-next to the famous Nanjing Road Pedestrian Street. With this English name, it is very easy to be recognized and recognized by customers when selling in the international market. Guests who come to this hotel for the first time will agree that this hotel is the central hotel in Shanghai. If you use Wang Baohe's English name, although the hotel is located in the best location in the center of Shanghai, it will cause sales difficulties. The word "Wang Baohe" will not make customers associate with hotels. The name of the third kind of hotel is chosen at will, ignoring the role of the name. For example, the hotel invested by China Minjian is named: China Earth Building Hotel, the hotel invested by Communication and Trade Group is named: Tongmao Hotel, and the hotel invested by the Ministry of Petroleum and Coal is named: the hotel invested by the Ministry of Petroleum and Coal. The English names of these hotels generally adopt pinyin and literal translation. The result of these messy names has caused great difficulties in the promotion of hotels. From the customer's point of view, no matter what booking method is adopted, the reason for choosing a hotel is the cognition of it. When a hotel has no brand effect, it is very important whether the name of the hotel is attractive to customers. Customers will not think that a hotel name like Tongmao. Even if there is no hotel stay, customers will probably not have the idea of trying. I am unfair to the managers of such hotels, because from the perspective of investors, the negative effects of hotel names will not be considered in the requirements for managers. But the fact shows that it is the name of the hotel that makes the hotel managers spend more energy and expenses than other hotels with nice names, but they can't achieve the expected results. I would like to take this opportunity to suggest that for the sake of effective hotel management, when you have the opportunity to name the hotel, don't be too casual. When the hotel you take over is difficult to sell because of its name, please change its name as soon as possible. These are for the sake of effective hotel management.