A "pie" is a carnival night in the swimming pool. Only fun is truth.

Recently, Hot-blooded Jianghu Mobile Games held a summer swimming pool carnival party with the theme of "youth" in Tianhe, Guangzhou. Teemo Feng, Betta Sister, Zanthoxylum bungeanum, Yingke, a live broadcast and several star anchors came to the scene. With the full guest lineup and rich high-quality communication resources, the "Hot-blooded Jianghu Mobile Games" has created nearly 50 million exposures, which can be described as slow harvest. Let's take a look at the scene of carnival celebration at that time.

The player is the protagonist and the party comes to the base.

"Hot-blooded Jianghu mobile games" and "Jianghu fever" swimming pool parties are essentially offline gatherings of medium-sized players. Although the party is full of gimmicks, no matter from the previous publicity or the on-site guest lineup. But the core protagonist is still the player of the game. The purpose is to let players go from online to offline, enjoy the highest courtesy of "Jianghu experts", face to face with the R&D team, and make suggestions for the game.

Clever integration of attribution and communication

It is not difficult to hold a meeting. What is difficult is how to make players find a sense of belonging at the event site and spread the event. In this regard, the "Hot-blooded Jianghu Mobile Games" and "Jianghu Fever" party not only adopted the design matching the theme of the game in the venue layout. It also integrates "Jianghu elements" into every detail of the scene, plus the quality service of five-star hotels. All the players who came to the scene felt comfortable and cordial. When they entered the meeting place, they relaxed and enjoyed themselves with the music.

Of course, it is not only the luxurious scenes that attract players to show off and spread. The joining of super-popular beauty anchors and goddess escort groups is the key to attracting male players. In addition to the live broadcast in Teemo Wind, six popular female anchors, Yi Live, Yingke and Zanthoxylum bungeanum, also joined the "Jianghu Night" scene, with a total of 12sg catwalk. I'll invite you to play with whoever you like. No brand promotion, no brainwashing meeting. The brain-opening gameplay of "Hot-blooded Jianghu Mobile Games" just caught the hearts of young users. The total number of viewers on the five live broadcast platforms that night exceeded 500W W W.

Game classic play live fun.

What is even more surprising is that all the entertainment interactions in the swimming pool carnival party of "Hot-blooded Jianghu Mobile Games" are also closely related to the game itself, forming a perfect blend of virtual and reality. At the party, sexy and hot female anchor and 12 beauty SG, from fashion show to underwater entertainment, accompanied the contestants to challenge the Jianghu escort agency order, gang flag-raising, martial arts venues and other interesting game competitions. Both the players on the scene and the new users in the live broadcast room can feel a strong "Jianghu atmosphere" from this carnival and have a certain understanding of the classic gameplay.

"Jiang" is still hot, and old drivers love to overtake in corners.

After a game product enters the highly competitive market, it is not so easy to obtain competitive qualification in a short time. It's really important to keep players, but playing players is the last word. Just to achieve this goal, we need not only clear product positioning and insight into gameplay, but also appropriate interaction with players. Consider how to connect the attributes of the product with the attributes of the player. Whether it's an eye-catching super beauty team or beautifully packaged gifts, wine and delicacies, the "Jianghu fever" party of "Hot Blood Jianghu Mobile Games" is dedicated to meeting the expectations of game users. On-site players have replaced Red Star as the protagonist of the party, guiding newcomers in the game, and creating the value of the party brand together with Red Star in interactive entertainment. The popularity of 5 million viewers and 50 million broadcasts overnight finally came from the power of people.

Seeing this, maybe you have a new idea about the gameplay of "players meet offline". Only fun is the last word. Make a closed activity into a big communication show. Do what players want to play, do what netizens want to see, play online and offline, and naturally more people will remember your name and hear your voice.