How to open a tobacco and alcohol store?

First, it is very troublesome for cigarette stores to purchase goods, because there is a high chance that these goods will be counterfeit, and the cost is not low, and one failure will result in huge losses. Moreover, you should also pay attention to the handling situation. After all, it is easy to fall and break.

Secondly, many people nowadays are aware of the impact of smoking and alcohol on the body. More and more people are quitting smoking and drinking. If you rent a store where you can quit smoking and drinking, it will be better. If there are too many, then the rent alone is a burden, let alone making a profit. It is well known that the profits of tobacco and alcohol are very low, so if you want to open a store, you should avoid such stores that are not very advantageous.

1. Select a certain number of cigarette shops and provide store signs named after the brand, but the cigarette shops must have a unified brand image, that is: unified decoration style, unified store logo, and unified products. Prices, unified distribution services, unified training management, unified promotion and publicity.

2. Actively encourage dealers to promote this brand. Distribution of other similar brands may be allowed, but reasonable profit margins and timely promotional support must be provided to dealers.

3. To cooperate with dealers in developing this market area, manufacturers should set up a special "cigarette store marketing" team. Their usual job responsibilities are to assist dealers in target customer development, display guidance, market maintenance, etc. .

4. Focus the promotion of tobacco shops on the promotion aspect, because the owners of tobacco shops are generally less proactive and professional. It is difficult to rely on these dealers alone to promote the market. Manufacturers Publicity, promotion and vivid display work need to be carried out continuously. Make full use of the store's advantage of facing consumers directly, put out DM orders, X display racks, posters and cloth banners to launch a publicity offensive, and at the same time carry out some highly targeted sales promotion activities.

5. Assist dealers to improve the collection and organization of customer information.

2. The key to the operation of cigarette hotels. Cigarette-lighting hotels are different from terminal consumption places such as supermarkets, hotels, and retail stores, which have established a mature consumption environment, because most of these terminals have formed a strong consumption atmosphere, and Can adapt to the purchasing and consumption habits of the public. Consumption in cigarette shops is not a mainstream form of consumption and requires reasonable and effective guidance for the consumer public and target groups.

1. Manufacturers should actively cultivate the store owners’ brand awareness, quality awareness and service awareness. Natural sales will not work only during the term. In this regard, business representatives must be required to strengthen customer return visits and conduct in-depth maintenance of customer relations. , manufacturers can also frequently carry out some contact meetings and training sessions to strengthen dealers' emotions towards the brand, thereby stimulating their awareness of active sales.

2. Carry out market division and outlet management by area, and develop the surrounding core consumer groups according to the area radiated by each outlet. At the same time, a reasonable price system should be formulated to avoid dealers’ dissatisfaction caused by price differences. .

3. Actively guide the target group's "cigarette hotel consumption habits", and cooperate with dealers to promote consumption from time to time according to market conditions, such as sending promotional personnel from specialty stores to some large-scale stores during holidays. It is crucial for port stores to distribute leaflets and promotional materials, or to establish VIP members through public relations activities, that is, to find ways to disrupt consumers through other channels.

4. Make a fuss about "smoke". Promote and enhance the target group's awareness and consumption of this product through a sales-friendly tobacco and alcohol integrated marketing model, such as buying alcohol and getting cigarettes for free (can be done in secret).

5. Tobacco and alcohol chain stores should attach great importance to the vivid display of the brand. It is recommended that the store owners be provided with counter display wine racks and cigarette shelves with advertising of the brand.