Traditional Culture Encyclopedia - Hotel franchise - A nice and auspicious hotel name

A nice and auspicious hotel name

Nice and auspicious hotel names

Nice and auspicious hotel names. When you go out, you have to rely on hotels to solve everything for food and accommodation. Nowadays, business trips have become commonplace, and tourism has become the norm, so everyone They all choose to go to restaurants to eat, which invisibly promotes the development of restaurants. So let’s take a look at some hotel names that sound auspicious and auspicious. Nice and auspicious hotel names 1

Things to note when naming a hotel

1. Don’t use unfamiliar and weird words

Some people think that using uncommon words will have a surprising effect, but you can’t. What good reputation will a font size that is correctly read by customers have? The psychological effect of weirdness is stimulation, and customers come to restaurants to enjoy the service, not to seek stimulation.

2. No infringement

Infringement requires legal liability and financial compensation. Not only is impersonation an infringement, but similar names are also infringement. For example, regarding "Quanjude", there have been various forms of infringement such as "Jinjude", "Quanjude", "Dejuquan", etc., and they were all banned according to law.

3. Don’t blindly pursue fashion

Some people think that fashion is the most attractive thing to attract customers and can bring high profits. In fact, fashion is just a kind of hype in business. It’s okay to hype a product, but it’s very dangerous to hype a company’s brand name, because it becomes popular and dies out quickly. As a restaurant that wants to operate for a long time, it relies on long-term business policies rather than short-term speculation. For example, when the "old three generations" theme became popular in the catering industry, customers from "Beidahuang" and "Black Earth" were swarming with customers.

In the blink of an eye, a bunch of "Southern Wilderness" popped up. , "Yellow Earth". However, once the limelight is over, there is really only a "barren" and "land" left. It is better for the "little potatoes" to be down-to-earth and take one step at a time.

4. Use place names and person names with caution

When using place names, be sure to combine the unique local flavor with the characteristics of the restaurant’s dishes, otherwise you would rather not use them. In addition, there is no exclusive right to place names, which will reduce the uniqueness of the font size. When using a person's name, consider the social impact and popularity of the person's name, and whether the restaurant has the exclusive right to use it. If it is not well-known, has a negative impact on society, or is prone to legal disputes, it is better not to use it.

5. Pay attention to the provisions of our country’s laws on enterprise names

Article 9 of my country’s “Enterprise Name Registration Management Regulations” stipulates: “Enterprise names shall not contain the following contents and words: harmful to the The interests of the country and society; may cause deception or misunderstanding to the public; the name of a foreign country (region), the name of an international organization; the name of a political party, the name of a party, government, or military agency, the name of a mass organization, the name of a social group, or the number of a military unit, Chinese pinyin letters (except those used in foreign names), numbers; other laws and administrative regulations prohibit "

6. Registration

After the restaurant name is chosen, you must go to the restaurant. The industrial and commercial bureau where the store is located must go through the approval and registration procedures. Only after approval and registration can you enjoy the exclusive right. Obtain the "Enterprise Name Pre-Approval Application Form" from the Industrial and Commercial Bureau, and submit at the same time the qualification certificates of shareholders, promoters or forming units, the identity certificate of the applicant and the certification documents for designation or entrustment, as well as other documents that need to be submitted.

On the "Application Form for Pre-approval of Enterprise Name", fill in the five names in order of priority and submit them to the Industrial and Commercial Bureau. Make sure to prepare at least five pre-made names and use their full names. The competent industrial and commercial bureau will conduct verification and search in accordance with relevant regulations, decide in order to approve a name that meets the regulations for registration, and issue a "Notice of Pre-approval of Enterprise Name".

7. Avoid plagiarizing the names of familiar brands.

It is not easy to come up with a good name for a fast food restaurant. Some people like to counterfeit famous brands, mislead customers, and use the popularity of existing famous brands to expand their influence. Some fast food operators use other people's successful or well-known brand names for their own fast food restaurants. It seems that no matter where a well-known brand is used, it will create excellent results for its users.

8. Avoid using concise words

The simpler and brighter the store name, the easier it is to communicate information with consumers and make it easier for customers to remember.

The shorter the store name, the more likely it is to arouse customers' imagination and have richer meaning.

However, a good store name can certainly play a role in attracting customers, but product quality and service attitude are the most important. Merchants should take social impact as the premise to express their individuality when choosing a store name.

9. Avoid esoteric and obscure names

The name of a fast food restaurant is too esoteric and has an obscure meaning. Few customers can understand it, which is also a failure in naming. Of course, you cannot use derogatory words as the name of a fast food restaurant. When naming a fast food restaurant, the name must be related to the food and drinks, and cannot be chosen casually or appear nondescript.

10. Avoid using polyphonic characters and ambiguous homophones

Polyphonic characters account for a large part of Chinese characters in our country. This is because Chinese has the characteristic of multiple meanings. If polyphonic characters are used in the name of a fast food restaurant, it will bring all kinds of inconveniences to people, make customers confused, and also bring trouble to the promotion of the fast food restaurant.

In the advertising and promotion of fast food restaurants, one of the conditions for customers to clearly see, remember and leave an unforgettable impression is to ensure that the store name is easy to understand and remember. . In order to make it easy for customers to understand and remember, some operators often use homophonic names to name fast food restaurants, without worrying that using homophonic words in fast food restaurant names may cause ambiguity, cause bad associations among customers, weaken the effectiveness of publicity, and affect the store. image.

Some strange and weird store names can really attract people’s attention at first and are easy to remember. Although the store name is more distinctive, customers still value the cleanliness, service, taste and quality of fast food restaurants. But for most audiences, weird store names cannot play a promotional role, and customers will not change their shopping psychology because of the weird store names.

Good and auspicious restaurant names 2

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