Traditional Culture Encyclopedia - Hotel franchise - How to sell wine to hotels?
How to sell wine to hotels?
Hello, landlord, let me answer your question: 1. Hotel promotion needs a certain fee, which is a hidden rule. Sometimes it's hard to get in without paying. Especially for some small brand products, shopping in the early stage is really tiring. 2. The way to sell on credit is "put the wine first, then sell it, and then collect the money". Put the wine on the table first, and then gradually sell it through promotion (such as advertising and product tasting). ). Then the hotel thinks that your wine can be sold, and will get it regularly in the future. But pay attention to the reputation of the hotel here. If you don't pay back the money, there will be no return. The cost of getting through the key person meeting is very important, but the customers without channels are useless. From the person in charge of the hotel to the waiter, all the interest chains should be thought of. In China, as long as these diet pills get through, they will try their best to promote your wine. Guests have little choice, and even they will be forbidden to bring their own wine, so they can only drink the wine recommended by him, and many guests will spend it because of saving face. Specific measures must be inducements and hidden rules, hehe. 4. Stimulate the upstream through the downstream channel. It is very simple, that is, you directly do VIP, get the list of customers who often go to this hotel, and promote products for them. Once a few people order your wine, it will be much smoother to enter the hotel, and you can even save a lot of money to squeeze in and gradually expand sales. However, this one-to-one marketing is more difficult, which requires a higher level of business operation and certain social resources. Let me say a few things first. Marketing can't be made clear in one or two sentences, and it may not be right to say it. It depends on practice.
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