Traditional Culture Encyclopedia - Hotel franchise - How does the hotel promote wine?

How does the hotel promote wine?

Skills of promoting wine in hotels;

The first step-welcome customers. Establish a harmonious atmosphere through welcoming and talking with customers, which is convenient for further communication with customers;

Step 2-Understand the requirements. By asking customers questions and listening carefully to their answers, we can understand their real needs and preferences for products. Be sure to pay attention to the way, method and details. Customers often reveal their preferences for a product intentionally or unintentionally in their answers, and they will ask questions they are interested in, remember! These aspects are exactly what customers know least and want to know most. As a salesperson, you should explain to customers carefully and patiently.

The third step-recommend products. Through talking and observing with customers, find out the products suitable for customers, explain to customers how the products are beneficial to customers and whether they meet their needs, try or demonstrate the products to customers, introduce the characteristics and benefits of the products to customers, emphasize the benefits and effects of the products, and repeatedly emphasize or confirm what customers are interested in or don't understand.

The fourth step-joint sales. Meet other needs of customers by introducing related products. This is a good opportunity for joint sales, which can get twice the result with half the effort.

Step 5-Send the customer away. If customers don't buy, they can give corresponding service cards and brochures, so that when customers have the desire to buy again, they can contact them; If the product is purchased, the terminal sales staff should introduce the related products and services to the customers, so as to avoid unnecessary disputes later; Say goodbye to customers and thank them, and finish the work they started, so as to achieve our sales target.