Why doesn't everyone want to cook?

The recruitment of catering has always been a long-standing problem for many catering bosses. With the constant impact of consumption upgrading and reform, the employment methods of catering enterprises are also surging. Many problems, such as unequal supply and demand, asymmetric information and cognitive obstacles, began to appear.

The end of the Spring Festival is a new beginning for most office workers, but it is a great test for catering bosses. Every year, the "recruitment difficulty" of catering starts from here.

"In the past, the monthly salary of the meat cutter was two or three thousand yuan, but now it can't recruit four or five thousand people." Lao Chen, who runs a Chaoshan beef hotpot restaurant in Guangzhou, is not without business, but without employees.

In March of this year, the old employees of the hot pot restaurant left in batches, but the new employees could not be recruited in a short time. The business in the shop was so busy that Mr. Chen had to pull his relatives into the shop to help.

Mr. Chen's Chaoshan beef hotpot restaurant, meat cutters left in batches.

"Relatives are very enthusiastic, but they have no professional skills and can only help in the front hall." The recruitment notice at the entrance of the hot pot restaurant was posted after the opening of the year. Now more than a month has passed, and Lao Chen's labor shortage has not been completely solved.

Lao Chen's experience is not a case. Every catering enterprise will face the problems of difficult employment, difficult recruitment and high labor cost. The limited labor costs of catering bosses and the rising expectations of candidates have become the biggest helplessness and embarrassment between the employment relationship in the catering industry.

The wages in the catering industry have not changed much in the past three years.

Three years ago, 79 catering enterprises in Guijie, Beijing signed a special agreement with local trade unions, requiring the minimum wage of chefs to be no less than 3,700 yuan and the minimum wage of waiters to be 2,500 yuan.

Looking back today, this salary standard is still of great reference value. Take Mr. Chen's hotpot restaurant as an example. There are 2500 ~ 3000 waiters and dishwashers, 2500 ~ 4500 Dutch workers and 5000 ~ 6000 meat cutters. Except for the chef's salary, the salary of other positions has only increased slightly compared with three years ago.

From the overall data, the average monthly salary of 20 15 accommodation and catering industry is 3400 yuan; 20 16 36 15 yuan, up by 200 yuan. Within three years, the increase deviation will not be too big, and the increase will still be around 200 yuan.

During the visit, many front-line employees expressed "no hope" to the reporter of hongcan65438 (micro signal: hongcan 18). The stores and catering industries they serve are getting better and better, but the wages they get have not changed much. "When the rent rises every year, it is 500, which is much faster than paying wages."

According to the data released by the National Bureau of Statistics in June 5438+ 10 this year, the annual catering income in 20 17 was 3,964.4 billion yuan, up by 10.7% year-on-year, but the nominal growth rate of the average annual salary in 20 16 years was about 6%.

In addition to inflation, there are also changes in salary increase positions and time in the catering market in the past two years.

olt, one line technology

To open a restaurant, you must have a chef. To some extent, the level of a chef determines the life and death of a restaurant.

However, judging from the reflection of front-line chefs, the wages of experienced middle and senior chefs are relatively stable, but the wages of young chefs at the bottom have increased greatly in the past two years.

A competent chef in Guangzhou told the reporter, "At present, the monthly salary of chefs in general restaurants is stable at 6K~7K (the position of executive chef in star-rated hotels is not discussed here), but the salary of those small chefs has risen rapidly, reaching 3K+ generally, which was not available before."

In his view, the main reason is that the number of young people engaged in grassroots catering is decreasing year by year. "In the case of imbalance between supply and demand, it can only be solved by raising wages."

On the other hand, experienced teachers are usually older, and it is not easy to change careers, and it is easier to appease them by pursuing a stable life. In the case of limited costs, bosses will not give priority to the wages of these people.

The master has been in the kitchen for five years, which is 10 years longer than the young apprentice, and he is only paid more than 3K. Can you stop complaining? Seeing such promotion space, will young people still be willing to engage in this line of work?

However, the vicious circle continues.

With the rapid development of the catering industry, the salary level of chefs in various segments has also begun to fluctuate greatly. For example, Mr. Chen's Chaoshan beef hot pot used to earn 2~3K from the meat cutter, but later it was fried to 5 ~ 6k. The shrimp master of crayfish once had a restaurant that opened 8K and still couldn't recruit people.

For the chef, whether he can catch up with the explosion behavior can only be seen by fate.

First-line non-technical category

"The development of catering in recent years is really good. Many restaurants in the mall are the busiest places, but our salary has not changed. Many fellow villagers in other industries advised us to change careers after hearing about our salary. " A few days ago, there were many open job-hopping in the circle of journalists' friends.

As the job-hopping person said, in today's soaring prices, the salary level of waiters in first-tier cities is still stagnant below 3K, even if it is slightly improved, it is difficult for employees to work in restaurants with peace of mind.

But from the boss's point of view, soaring prices have also brought about an increase in costs. The software of the website should be improved, the updated hardware should be replaced, the publicity should be available, and the ingredients should not be too inferior. Labor costs have naturally become the "lambs" for bosses to save money.

"Waiters have no career development because of their low academic qualifications, and there are many unexpected situations. Very liquid. Raising wages may not necessarily keep people. Anyway, this job has no technical content, so it is better to be on an equal footing with the market. Recruit all the year round, change when you leave, and come to the top for a few days if you really can't. " The owner of a large chain store in Chongqing said.

In his shop, only half of the waiters are young people and the other half are uncles and aunts. "They are more stable than young people, their requirements are not high, and their work is not too bad. That's enough. "

The waiters in chain stores have low technical requirements and naturally become the "first choice" to save money.

Under the balance of cost and post substitutability, catering bosses are unwilling to pay relatively high prices for first-line unskilled jobs, so the salaries of these positions have remained at a stable low level.

New catering, new jobs, new atmosphere

With the internet striding into the catering circle, it has brought subversive changes in business model, brand marketing and product design, brought a new atmosphere to the post setting of catering enterprises and changed the salary structure.

Some insiders said that the impact of the Internet wave is extremely sudden for catering. "Not many bosses are ready to cope with the consumption upgrade, let alone start relevant personnel training in advance. This has led to a talent gap in the exclusive brand marketing and marketing of the catering industry, and catering enterprises can't wait to cultivate talents themselves. "

How to splice the talent gap?

Today, when time is spent on cost, we can only dig corners. Julius Caesar is one of the successful cases.

Chen Ning, the founder of Le Caesars, once said in an exclusive interview with Red Meal.com: "We have an IT department with 20 employees all year round. The CIO is an Internet expert in Huawei 20 12 Lab, and the brand marketing center has 27 employees. The chief marketing officer used to be the head of market research in North Asia of Lijie (parent company of Durex and other brands), and the design director used to undertake visual communication work in Galeries Lafayette. The two directors of the supply chain have worked in ZTE before. "

Le Caesar's team is all executives of cross-border famous enterprises.

According to rumors, Chen Ning's salary is basically based on their salary in the same position in the original industry, including millions of annual salary or equity incentives.

"The Internet and FMCG elites are stationed in catering enterprises, involving brands, marketing, new media, IT, public relations and other fields. This is not only the embodiment of the current consumption upgrade, but also the subversive reform of the catering industry in line with the trend. "

Song Yuanyang, co-founder of Shanghai Woqu Information Technology Co., Ltd., said in an interview with Hongcan. Com believes that the overall salary of the catering industry is experiencing a new round of rising cycle, and today, the capital market continues to be beneficial to catering. "From the perspective of salary, the catering industry is bound to gradually move closer to other high-tech industries."

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The salary level of the catering industry has not changed much in recent years, but with the gradual deepening of standardization, machines replacing basic services, and talents crossing the border, we can already see signs of change: some front-line jobs are difficult to change much, and there is a risk of being phased out. For jobs with high demand, the salary may be closer to other industries.

Behind the change of salary and position, it is bound to be the change of food enterprises and market demand. So, what has changed in demand? How can we recruit better people with less money? How can we retain talents? How to make your salary value for money? Please pay attention to the next issue of Hongcan recruitment topic. Common needs.

Author: Chen Mo