Classical Chinese essays about business

1. Looking for ancient poems and verses about business

"Night Market" in Volume 13 of "Meng Liang Lu".

The Hangzhou mentioned in the article is Lin'an, the capital of the Southern Song Dynasty. It can be seen that the night market in Lin'an City is quite prosperous, business is prosperous, and business is endless day and night. "On Hangcheng Street, business is going on day and night. Tourists start to thin out after three or four drums at night. The clock rings at five o'clock, and those selling morning markets open their shops again."

——Quoted from the beginning of "A Brief History of Chinese Business" Lin'an Prefecture was ordered to print a Huizi, which was promised to be kept with copper coins inside and outside the city. As a result, Qian, the minister of the Ministry of Quanhu and the magistrate, sent a gift and begged for the left treasure house. He should collect the money and match it with Huizi's fraction, so he followed it.

This is the beginning of Southeast Huizi. ——"Records of the Years Since Jianyan" Volume 187 In December of the 30th year of Shaoxing, I heard that business travel and trade only used Huizi, one was to avoid commercial tax, the other was to save travel, and the third was to no longer If you read it carefully and look at it from this point of view, Huizi can be said to be flowing smoothly.

——(Song Dynasty) Wu Yong's "Helin Collection" Volume 15 "Qian Chun's Lectures on Huizi's Five Things" Gong Maoliang's answer to Song Xiaozong's words.

2. Find some classical Chinese articles about business

The famous businessmen in ancient times are Duanmu, the originator of Confucian businessmen, who bestowed wealth on armor, Taoist Zhu Gong, Fan Li, the wise businessman, Bai Gui, the tycoon businessman of the country, Lu Buwei, the agricultural and business genius Sang Hongyang is as wealthy as anyone in the country. Shen Wansan is the richest man. Wu Bingjian is a business tycoon. Qiao Zhiyong is a red-top businessman. Hu Xueyan is a money king. Liquor Yang Jimei advocates benevolence, Li Mingxing is far-sighted, Li Hongling is the founder of bank accounts, Lei Lutai is a talented person, Wang Haifeng is an Hui merchant, and Zhang Xiaoquan can get their deeds by searching their names on Baidu. There are books about merchants and merchants such as "Historical Records".

There are records of ancient merchants in books such as "The Biography of Huo Zhi", "Yu Li", "Miscellaneous Notes of Yanjing" and "Zhitan". Ten Tips for Doing Business in Ancient Times 1. Know the terrain to win and choose the terrain to make money. The Art of War says: The terrain is determined by the help of soldiers.

It is the way of a general to anticipate the enemy's victory, to plan for dangers, and to plan for near and far. He who knows this and uses war will win; he who does not know this and uses war will lose.

It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and shopping malls are like war. People who often do business are like generals who command thousands of troops. Wise generals often occupy favorable terrain and ultimately win the war.

Fan Li, as a great strategist during the Spring and Autumn Period and the Warring States Period, knew this very well. From a strategist's perspective, he believed that Tao Di was the center of the world, connected to all the princes, and an ideal place for trade in goods.

So he chose Tao Di as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of Tao Zhugong became famous in ancient and modern times and left a name in history. According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and were unwilling to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to a distant place. Under the mountains, he took a fancy to the fertile land, rich products, honest folk customs, residents who were keen on buying and selling, and easy development of commerce.

A few years later, Zhuo became a well-known rich man. This concept of choosing not only the time but also the place has been accepted by later generations of businessmen.

The famous capital of Huaizuo, Yangzhou in Jiangsu Province, is located in the west of Zhuxi. It is located at the crossroads between the north and the south, with developed transportation, convenient water transportation and frequent goods flow. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here.

It was from here that the famous Huizhou merchants started to dominate the world. 2. Buy when it is cheap, sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that if you buy when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap.

Emphasize that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices.

Once you find that the opportunity to buy or sell has arrived, you should act like a beast or a bird of prey and make a prompt decision. During the time of Wei Wenhou, the Chinese people focused on farming, but Bai Gui was willing to watch the changes in time.

When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain.

He once said: In business, I am as strategic as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people are too wise to adapt to circumstances, their bravery cannot make prompt decisions, their benevolence cannot make appropriate choices, and their stubbornness cannot adhere to principles.

Therefore, if such a person comes to me to learn how to run a business, I will not teach him. This passage clearly explains his decisiveness and wisdom in grasping the opportunity to buy at low prices and sell at high prices.

Bai Gui's business principles and experience were praised by later generations of businessmen. With his own business strategy and careful management, he made his family rich.

3. See the clues and predict the future to make money. Gou Jian, the king of Yue in the Spring and Autumn Period, was ashamed of his country's subjugation. He worked hard all day long to survive. When he learned of the severe drought in the state of Wu, he purchased a large amount of grain from the state of Wu. In the second year, the state of Wu was severely short of food. The people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu.

God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the five hegemons of the Spring and Autumn Period.

What King Gou Jian of Yue did here was a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which affected the fish pond. The shop of a businessman named Pei also caught fire. However, he did not go to put out the fire, but took the fire with him. With two silver taels, they recruited manpower to go out of the city to purchase bamboo, wood, bricks, tiles, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people.

You can catch a glimpse of a leopard in a tube. Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. 4. Make small profits but quick turnover, and no one dares to be noble. Ji Ran, a great business theorist in the pre-Qin Dynasty, believed that "the most noble will turn against the low, and the low will turn against the noble." He advocated that "the noble is like dung, and the cheap is like pearls and jade."

Sima Qian once said: "Buy three yuan greedily and buy five yuan cheaply." This means that a businessman who is greedy for high profits can only make a profit of 30, while a businessman who makes small profits but quick turnover can make a profit of 50. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year. The other two refused to sell at a lower price. As a result, they made huge profits. Far less than the former.

Zhang Liang, a counselor of Liu Bang, the founder of the Han Dynasty, was a disciple of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper, middle and lower parts. Wait, the price of the high-grade ones remains the same, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, make twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing.

5. The carvings are red and green, and the customers linger. "Yanjing Miscellaneous Notes" contains: The store in the capital city is simple and elegant, the carvings are red and green, and the windows are embroidered. Some shop signs hang high, and at night, colorful brocade lanterns are lit at the door of every house, illuminating the street as if it were daytime.

Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate.

There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, the capital of the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask the customer what he wanted, in compliance with the customers' calls and instructions.

3. Find some classical Chinese articles about business

Famous businessmen in ancient times include Duanmu, the originator of Confucian businessmen, who bestowed wealth, Tao Zhugong, Fan Li, the wise business ancestor, Bai Gui, a businessman who founded a country, Lu Buwei, a farmer and business wizard, Sang Hongyang, a rich man who could rival the country, Shen Wansan. A rich man, Wu Bingjian, a business tycoon, Qiao Zhiyong, a red-top businessman, Hu Xueyan, a generation of money kings, Wang Chi, a hardware king, Ye Chengzhong, Shanxi merchants, the three Xue brothers, an enlightened wealthy businessman, Qu Benqiao, a businessman and an official, Yuquan, a unique path, Fan Shikui, a salt merchant, offering wine, Yang Jimei, advocating benevolence and Li Ming There are books on merchants and merchants such as "Historical Records" that record their deeds by searching their names on Baidu.

There are records of ancient merchants in books such as "The Biography of Huo Zhi", "Yu Li", "Miscellaneous Notes of Yanjing" and "Zhitan". Ten Tips for Doing Business in Ancient Times 1. Know the terrain to win and choose the terrain to make money. The Art of War says: The terrain is determined by the help of soldiers.

It is the way of a general to anticipate the enemy's victory, to plan for dangers, and to plan for near and far. He who knows this and uses war will win; he who does not know this and uses war will lose.

It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and shopping malls are like war. People who often do business are like generals who command thousands of troops. Wise generals often occupy favorable terrain and ultimately win the war.

Fan Li, as a great strategist during the Spring and Autumn Period and the Warring States Period, knew this very well. From a strategist's perspective, he believed that Tao Di was the center of the world, connected to all the princes, and an ideal place for trade in goods.

So he chose Tao Di as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of Tao Zhugong became famous in ancient and modern times and left a name in history. According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and were unwilling to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to a distant place. Under the mountains, he took a fancy to the fertile land, rich products, honest folk customs, residents who were keen on buying and selling, and easy development of commerce.

A few years later, Zhuo became a well-known rich man. This concept of choosing not only the time but also the place has been accepted by later generations of businessmen.

The famous capital of Huaizuo, Yangzhou in Jiangsu Province, is located in the west of Zhuxi. It is located at the crossroads between the north and the south, with developed transportation, convenient water transportation and frequent goods flow. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here.

It was from here that the famous Huizhou merchants started to dominate the world. 2. Buy when it is cheap, sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that if you buy when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap.

Emphasize that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices.

Once you find that the opportunity to buy or sell has arrived, you should act like a beast or a bird of prey and make a prompt decision. During the time of Wei Wenhou, the Chinese people focused on farming, but Bai Gui was willing to watch the changes in time.

When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain.

He once said: In business, I am as strategic as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people are too wise to adapt to circumstances, their bravery cannot make prompt decisions, their benevolence cannot make appropriate choices, and their stubbornness cannot adhere to principles.

Therefore, if such a person comes to me to learn how to run a business, I will not teach him. This passage clearly explains his decisiveness and wisdom in grasping the opportunity to buy at low prices and sell at high prices.

Bai Gui's business principles and experience were praised by later generations of businessmen. With his own business strategy and careful management, he made his family rich.

3. See the clues and predict the future to make money. Gou Jian, the king of Yue in the Spring and Autumn Period, was ashamed of his country's subjugation. He worked hard all day long and worked hard to govern. When he learned that Wu was in a severe drought, he purchased a large amount of grain from Wu. In the second year, the state of Wu was severely short of food. The people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu.

God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the five hegemons of the Spring and Autumn Period.

What King Gou Jian of Yue did here was a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which affected the fish pond. The shop of a businessman named Pei also caught fire. However, he did not go to put out the fire, but took the fire with him. With two silver taels, they recruited manpower to go out of the city to purchase bamboo, wood, bricks, tiles, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people.

You can catch a glimpse of a leopard in a tube. Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. 4. Make small profits but quick turnover, and no one dares to be noble. Ji Ran, a great business theorist in the pre-Qin Dynasty, believed that "the most noble will turn against the low, and the low will turn against the noble." He advocated that "the noble is like dung, and the cheap is like pearls and jade."

Sima Qian once said: "Buy three yuan greedily and buy five yuan cheaply." This means that a businessman who is greedy for high profits can only make a profit of 30, while a businessman who makes small profits but quick turnover can make a profit of 50. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year. The other two refused to sell at a lower price. As a result, they made huge profits. Far less than the former.

Zhang Liang, a counselor of Liu Bang, the founder of the Han Dynasty, was a disciple of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper, middle and lower parts. Wait, the price of the high-grade ones remains the same, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, make twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing.

5. The carvings are red and green, and the customers linger. "Yanjing Miscellaneous Notes" contains: The store in the capital city is simple and elegant, the carvings are red and green, and the windows are embroidered. Some shop signs hang high, and at night, colorful brocade lanterns are lit at the door of every house, illuminating the street as if it were daytime.

Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate.

There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, the capital of the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask what the customer wanted, complying with the customer's instructions and making no mistakes.

Operators. 4. Classical Chinese essays about friendship

1. High mountains and flowing water

Boya was good at playing the harp, and Zhong Ziqi was good at listening. Boya was good at playing the harp, and his ambition was high in the mountains. Zhong Ziqi said: " "It's so good, it's as high as Mount Tai." Zhong Ziqi said, "It's so good, it's as high as Mount Tai." Zhong Ziqi said, "It's so good, it's as tall as a river." What Boya thought about, Zhong Ziqi would definitely get it. When Ziqi died, Boya said that there would be no more news in the world. It is like breaking the harp and cutting off the strings, and will never play the drum again for life.

2. The theory of cronyism

I heard that the theory of cronyism has been around since ancient times, but fortunately people can only distinguish between gentlemen and villains. Generally speaking, gentlemen and gentlemen are friends of the same way; villains and villains are friends of the same interests. This is the natural principle. However, I say that a villain has no friends, but a gentleman has them. What's the reason? What a villain likes is profit and wealth, and what he covets is money. When they share the same interests, it is a hypocrisy to temporarily treat the party as a friend. If they see the advantage and compete for the lead, or if the advantage is exhausted and they become estranged, they will turn against each other and harm each other. Even if they are brothers and relatives, they will not be able to protect each other. Therefore, I say that a villain has no friends, and those who are friends for a while are hypocrites. A gentleman is not like that. Those who guard are moral, those who act are loyal, and those who cherish are honorable. If you use it to cultivate your character, you will be of the same mind and benefit each other; if you use it to serve the country, you will be of one heart and help others; if you are consistent from beginning to end, you are the friend of a gentleman. Therefore, as a ruler, you should withdraw from the villain's friendship and use the true friend of the gentleman, and then the world will be governed.

In the time of Yao, four villains, including Gong Gong and Huandou, formed a party, while gentlemen, eight yuan and sixteen eight Kai, formed a party. Shun and Yao retreated from the four evil villains and became friends with the gentlemen of Yuan and Kai. Yao brought great rule to the world.

When Shun became the Son of Heaven, twenty-two people, including Gao, Kui, Ji, and Qi, stood side by side in the court. They were even more complimentary and favored each other. All twenty-two people became one companion, and Shun used them all, and the world was in great order. . "Shu" said: "Zhou had hundreds of millions of ministers, but they had hundreds of millions of hearts; Zhou had three thousand ministers, but they had only one heart." During the time of Zhou, hundreds of millions of people had different hearts and minds, and they could not be friends. However, Zhou destroyed the country. Three thousand of the ministers of King Wu of Zhou made a large party, and Zhou used them to prosper. During the reign of Emperor Xian of the Later Han Dynasty, all the famous people in the world were imprisoned and regarded as party members. When the Yellow Turban bandits arose and the Han Dynasty was in chaos, the rear repented and liberated all the party members, but there was no way to save them. In the later years of the Tang Dynasty, cliques gradually emerged. During the reign of Emperor Zhaozong, all the famous people in the dynasty were killed, and some were thrown into the Yellow River, saying: "This generation's clear stream can be thrown into the turbid stream." Then the Tang Dynasty died.

The master of the past life, who can make people with different intentions not to be friends, is no better than Zhou; who can forbid good people to be friends, no more than Han Xiandi; who can kill friends of the Qing Dynasty, no more than the Emperor Zhaozong of the Tang Dynasty. However, they all destroyed their country in chaos. It is more appropriate to give without doubting, like Shun's twenty-two ministers. Shun did not doubt and used them all. However, later generations did not accuse Shun of being deceived by the twenty-two men, but called him a wise saint. To be able to distinguish between a gentleman and a villain. During the reign of Zhou Wu, three thousand ministers of his country were recruited into one party. Since ancient times, I have had many and great friends, none more so than Zhou. However, those who use this to prosper the Zhou Dynasty will never tire of good people even though there are many good people.

Sigh! A ruler can learn from the signs of prosperity and decline in governing chaos!

3. Bao Jing is devoted to friendship

Bao Jing is devoted to friendship and is good with Wu Donghu. When Wu died, his family even died. When he was getting married, he heard that Wu's daughter was going to be a good match, but she was too poor to dress up, so he gave her his daughter's dowry, and he married her a year later. It is called the current theory.