Chain enterprises' chain enterprises are "connected with what"

1. Unification of products and services

The unification of products and services requires that the merchandise display, pricing, promotion and services provided by chain stores should be unified, including unified planning and arrangement, unified operation specifications, etc., which is beneficial for consumers to form stable expectations for chain enterprises, that is, customers will feel the same when they go to any store to spend money, and they can ensure that they can enjoy the consistent products and services provided by chain enterprises.

Taking Jinjiang Group as an example, in order to ensure the unification of products and services, chain hotels need to collect all kinds of daily consumables in a unified way. Jinjiang GPP is its global procurement platform. With the help of the scale effect of the Group, GPP currently serves more than 12, hotels around the world and provides 15 million members with all kinds of materials and services procurement. On this platform, more than 2, preferred suppliers such as food, drinks, room supplies, linen clothing, operating consumables, soft decoration, etc. can provide life-cycle guarantee services for the hotel from the preparation period to the operation period.

second, the unified chain enterprise of operation and management emphasizes standardization and uniformity, and each store accepts the unified management of the headquarters and implements unified business strategy and marketing strategy. From the enterprise dimension, the headquarters of chain enterprises has a very strong control. First, chain enterprises have a strong voice and bargaining power to their upstream suppliers. For example, chain enterprises can obtain the product purchase price from their suppliers that is lower than the industry average, or pay the suppliers only after the product sales are completed, and transfer the pressure of appropriation to the upstream; Secondly, the products or services exported by chain enterprises are obviously differentiated in the market, that is, they can provide products or services that are "no one has me" or "no one has me", thus realizing the control over the downstream franchisees.

at the same time, chain enterprises implement unified cashier and then separate accounts. The centralized collection of headquarters finance mainly solves the problems of fund monitoring, collection and allocation between headquarters accounts and store accounts, which is conducive to improving the efficiency of capital flow and facilitating centralized planning and management. In order to facilitate quick account splitting at headquarters, timely purchase of goods by stores and payment settlement with suppliers, the headquarters of chain enterprises need to be connected with efficient and stable payment interfaces and enterprise account splitting tools.

taking jinjiang group as an example, the MallBook enterprise accounting system can provide funds accounting, reconciliation, account management, liquidation, financial data statistics and other capabilities based on the business transaction scenario of jinjiang GPP, helping jinjiang GPP to achieve safety compliance and improve transaction efficiency. As an online procurement financing product tailored for hotel supply chain, Jinjiang GPP also bundles transaction flow with bank financial credit through MallBook's extended financial service capability, creating a new mode of supply chain finance-Jinshang e-purchase. In this way, "Jinshang E-purchase" provides liquidity support to the affiliated hotels, creating a consumption experience of "first consumption, then repayment and efficient approval" for users of GPP platform, which fundamentally accelerates the rapid development of Jinjiang GPP ecology.

whether it is a "product" chain or a "service" chain, a high degree of standardization in operation and management can make it reproducible, which is the key factor to determine whether the chain enterprises can continue to grow steadily and whether their future income is predictable. Behind all the successful factors is the construction of a new pattern of enterprise accounting, which constantly drives chain enterprises to carry out digital innovation and development under the role of enterprise accounting system.