Brush the screen! "The plane was full of people, and 1.2 million hotel rooms were sold out in one night." Yang Kangren flocked to Sanya, and traffic jams began to appear near Yalong Bay.

At the beginning of the new year, a news screen of "Yang Kangren crowded Sanya, and the hotel rooms were almost sold out" was screened.

Hot search screenshot

According to the report of Red Star News on June 5438+1 October1in 2023, the reporter learned that many "Yang Kangren" have boarded the plane to Sanya. Breathing the warm air of Sanya, local tourism practitioners also ushered in their own "spring". Zhou Yi, who is in charge of one-stop service projects such as Sanya Hotel Yacht, even regrets. "I used to be afraid of no bills, but now I am afraid of no car, no room and no boat!" With the adjustment of epidemic prevention and control measures, in the last month of 2022, Sanya, a tourist city famous for its summer vacation in winter, ushered in the tourist season.

According to the South China Sea. Com reported on June 5438+1 October1Sunday, 2023 that traffic jams began near Yalong Bay at night, and the news in our customer base was more than that in the previous three months. Boss Lin, who runs a travel agency in Sanya, is full of expectations for the recovering tourism market.

"There are people on the plane, and the medicine prepared is useless."

According to Red Star News on June 5438+1 October1,Ms. Jia in Luoyang found herself "Yang". After recovery, considering the protection of antibodies, she felt it was time to go out for a walk. After two days' consideration, on February 25th, 2022, at 65438, Ms. Jia and her boyfriend flew to Sanya. It has been three years since her last trip.

"The plane to Sanya was almost full of people." What impressed Ms. Jia was that many passengers were parents with children and there were few coughs on the plane. "After the exchange, I found that many people came out with Yang Kang."

The beach in Sanya. Photo courtesy of respondents

Ms. He from Chengdu also embarked on the following trip to Sanya. Different from before, although the trip was in a hurry, it was smoother than before. Ms. He recalled that in the past, we had to make nucleic acids in advance when traveling, and we had to find nucleic acid points when landing. Sometimes I am still in the hospital at 1 am. "Now you can book a hotel ticket, you don't need to do nucleic acid, you don't need to scan the code, it's very convenient to travel, and you've been gone for a long time."

Ms. Jia observed that there was no fever or discomfort in her tour group, and everyone consciously wore masks. "Everyone wants to have fun and come back happily." Local staff will also remind tourists to wear masks, and all toilets are equipped with disinfectant, disinfectant gel and other epidemic prevention supplies. Worried about re-infection, Ms. Jia also brought cold medicine, antipyretic medicine and thermometer in her luggage. Fortunately, until the end of the journey, "the prepared medicine is useless."

According to the report of Sanya Daily at 65438 on February 25th, 2022, Sanya as a whole has passed the peak period of infection. As of February 25th at 65438, the investigated infection rate was 57. 1%. Before going to Sanya, Ms. Jia, like many tourists, was worried about whether the tourist attractions were closed due to the epidemic. Upon arrival, Ms. Jia found that not only hotels, but also shopping malls, entertainment and restaurants were mostly open for business.

Ms. Jia learned from the tour guide that it is the winter tourist season in Sanya. Although the passenger flow is gradually recovering, the number of tourists is less than half of that in previous years. In many tourist attractions, there are almost no queues, and the most dense is the night market at night. The local pick-up driver also said that the frequency of taxi soliciting has been increasing recently. Although some colleagues haven't seen the sun yet, they all choose to take up their posts after taking good protection, and strive to seize this warming opportunity to earn money for a good year.

At the same time, hotels and homestays in Sanya are also busy. "I used to be afraid of no bills, but now I am afraid of no car, no room and no boat!" Zhou Yi, who is in charge of one-stop service projects such as Sanya Hotel and Yacht, regrets. A screenshot provided by Zhou Yi shows that after the release of "Ten Articles of New China", a villa resort hotel he cooperated with was almost sold out in a few days. "8 people1.20 thousand a night, 6 people 80 thousand a night, 7 thousand or 8 thousand a double room."

A villa resort hotel was almost sold out within a few days after the release of the new article 10, with 8 people per night10.2 million rooms, 6 people per night with 80,000 rooms, and 7,000 to 8,000 double rooms all booked up. Photo courtesy of respondents

In addition to hotels, some homestays have also ushered in an increase in occupancy rates. Although the data is not as good as in previous years, it has increased from a few months ago. The staff of B&B, a boutique hotel in Tommy Yard, Haitang Bay, Sanya, told Red Star that the occupancy rate of B&B has reached over 95%. "Because many guests book on the same day or only one or two days in advance, it is still impossible to predict long-term orders."

The business volume of travel agencies has increased eight times, and small quality groups are also very popular.

According to the report of Nanhai Net on June 5438+1 October1in 2023, Mr. Lin runs a local travel agency in Sanya. His products include "Hotel+Hotel" package for parent-child families and "Emerging Fun+Hotel" package for young people. In the past two weeks, the total order volume has increased by more than eight times.

In his view, the changes in tourists' consumption habits in recent years have promoted the upgrading of tourism services in Sanya.

First, the trend of online consumption has increased. Since 20 19, travel agencies have focused on operating on Internet platforms such as Meituan, and online traffic has effectively made up for the shortage of offline store orders, bringing relatively stable cash flow; At the same time, online guests face more choices and "force" practitioners to innovate constantly.

Second, influenced by multiple factors such as the increasing demand for tourism experience, the attractiveness of traditional large-scale tour groups has gradually declined, and personalized consumption patterns such as car tours, travel photography and camping have been favored. The "middle waist" group is not only concerned about the quality of travel, but also sensitive to the price. In order to welcome the Spring Festival market, travel agencies have increased the development of "6-8 people" quality small group routes, hoping to let tourists "spend less money, live well and have fun."

The third is from "visiting scenic spots" to "soaking in hotels". In established tourist cities, high-end hotels constantly improve supporting products and services: "morning selection" to prevent guests from oversleeping and missing breakfast; Parent-child projects such as upgrading swimming pools, gyms, hosting experience camps, and handmade western food have emerged one after another.

Boss Lin believes that with the recovery of the total tourism market, Sanya is irreplaceable for tourists with limited time and high requirements for service quality, especially parent-child families. Merchants who provide differentiated competitive products and make good use of commercial tools are expected to gain more room for growth.

Some hotels provide "anti-yang" service.

The National Business Daily reporter learned that while promoting the recovery of tourism, governments and industry associations at all levels in Hainan Province and Sanya City have also actively done a good job in epidemic prevention and control, and issued relevant guidelines and measures.

On June 5438+February 2, 20221day, Sanya issued a letter to citizens and tourists, proposing to do a good job in personal protection, continue to adhere to the "three-piece suit and five requirements" for epidemic prevention, carry masks with you, wear masks regularly, take the initiative to implement personal protective measures, and be the first person responsible for their own health.

On June 22, 2022, 65438+February 22, Hainan Hotel and Catering Industry Association issued an initiative to the hotel enterprises in the province to encourage qualified hotels to accept positive infected people to stay in hotels under the premise of good protection. At present, some hotels in Hainan actively join the anti-epidemic team and launch innovative anti-epidemic packages to provide services for "anti-yang" guests.

It is mentioned in the initiative that "anti-yang" services can include accepting isolation treatment for positive guests, innovatively setting up centralized management isolation zones for positive guests in the form of floors or buildings, providing "single-route closed-loop check-in" for positive guests from entering the hotel to the room, and providing protective services and nutritional assistance for positive guests; Launch an epidemic prevention package or distribute traditional Chinese medicine decoction with meals, and prepare N95 masks, antigen reagents, disposable gloves and other epidemic prevention materials to enhance value-added services; Sanitary and epidemic prevention supplies and domestic garbage should be cleaned up, and guests should be instructed to wrap them up and put them at the door of the room. The hotel should assign a special person to disinfect regularly every day and deal with it in time. After the positive guests leave the hotel, they should be fully disinfected, ventilated and ventilated and recorded.

The reporter of China Business Daily consulted the hotline of Sanya Tourism, Culture, Radio, Film and Television Sports Bureau. The staff said that traveling to Sanya requires personal protection. If it is positive, it can be isolated in the hotel.

The above passengers told reporters that in Sanya, passengers' awareness of self-protection is still relatively strong. "Now many people wear masks very well, and some passengers on the plane even wear two layers of masks. Besides eating, we didn't take off our masks. "

A hotel near Yalong Bay, where the passenger is located, has also adjusted the service measures for epidemic prevention and control: "Hotel staff will not clean their rooms every day now, and will not clean them during their stay, but only after they leave the store. This hotel has health tips. If you feel unwell, you can inform the hotel, and they will provide corresponding help and contactless food delivery. "

National Business Daily Comprehensive Red Star News, Nanhai Net, Every Via WeChat, Sanya Daily