Traditional Culture Encyclopedia - Hotel franchise - I want to represent an unknown but delicious beef sauce brand. I don’t know how it works? How to promote it?

I want to represent an unknown but delicious beef sauce brand. I don’t know how it works? How to promote it?

Do a market research first. That is, the sales volume of the same type of products in supermarkets and wholesale markets!

And you can consider checking whether there are any opportunities to enter the hotel, and while conducting market research, establish a list of market outlets, that is, the locations and road sections of some supermarkets, and classify them according to the surrounding environment!

Don’t rush to make a product because you are just one person and there is no company or professional team to help you with marketing. After completing the market research, you can consider whether to do it or not!

First: To purchase goods in the early stage, the manufacturer must have ready cash. He won't bear much for you! So the first purchase quantity is very important!

Second: Market penetration rate, that is, the number of supermarket wholesale departments that you need to achieve the availability rate in the early stage! It is necessary to set a goal (this determines the sales base)

Third: Financial pressure, whether it is the supermarket or the wholesale department, they all require distribution, that is, you will be paid after the goods are sold. This will put a lot of pressure on your funds! If you don’t have relevant promotional activities to launch the product, the product will just sit there and watch it expire!

Fourth: You can try to find one or two wholesalers that are not particularly large for distribution. For example: Give the distributor a profit of 1.5. Give ordinary customers 1 profit! In this way, sales will slowly increase! (But this situation is based on when your product has a certain sales volume

This is all nonsense. You asked how much profit you will give. This question is actually very easy to answer. Just follow my first point. Market research only requires a slightly higher profit than similar products. After all, seasonings and the like are not very profitable, and your product does not have the advantages of those of Lao Ganma. I hope it can help you