POS machine rates have been unified, why are there still low rates on the market?

Ling Yun said:

Many entrepreneurs or investors who have just entered the payment field have learned that there are many rates on the market for POS payment rates, so today Chuangjiang Technology Lingyun takes you to take a look at the rates.

The rate of credit card processing fees will be adjusted after September 6, 2016. And the sharing ratio of the entire system has also changed. The original sharing ratio of 7:1:2 between the card issuer, UnionPay, and the payment company has been broken. The original 1.25 and 0.78 rates have also disappeared.

The current rates are divided into three types: standard category 0.6, reduced rate 0.38-0.48, and public welfare category 0 rate.

Standard category: 0.6 rate

Reduction category: The card issuer charges 0.325, so the handling fee for the reduction category is generally 0.38-0.48

Public welfare category: Public welfare Class 0 rate

Currently, 1. Mobile payment rate: representative, WeChat payment: 0.6; Alipay: 0.55; 2. Traditional card POS machine: 0.6; 3. Mobile POS machine: 0.6 or above

It can be seen that the cost rate of the payment company is 0.4825. The rate space of the payment company is 0.6-0.4825. But the operating costs of payment companies are relatively high. So if you see a POS machine with a rate of about 0.5, it must be a set of reduced rates or a 0 rate. Payment companies must ensure that the fee rate is around 0.54 to maintain their operations, and other handling fees must be paid to service providers to expand the market. Therefore, the standard handling fee of 0.6 is definitely the most reasonable.

There are still many 0.6-second bank card products on the market, and even how do credit card capping machines work?

Because the funds are paid in advance by the payment company in seconds, and the advance cost is between 0.05-0.1. If the funds are received in seconds, it only costs 0.6. If the card bill is in a standard industry, the payment company will definitely lose money, so Products that reach 100 in 0.6 seconds will have to skip the category code.

There is also a credit card capping machine, which will definitely jump to 0 rates. In addition, there are also smart phones that look high-end, but in fact they do not use the formal acquiring system, but use other Internet channels. The cost of handling fees is already low, so it is not surprising that the credit card limit is reached.

There is an old saying in China, the price is the same, cheap is not good! If you repeatedly use low-rate POS machines, will your card issuer still let you use them? It’s easy to fall into the trap of low rates if you focus on cheap prices. In the end, the safety of funds is not guaranteed, and this will cause consumers to have their credit cards reduced or blocked. ! Chuangjiang Technology Lingyun reminds everyone to carefully choose low-rate machines, and don’t just think about saving immediate money and regret it later! ! And don’t compare the rates with the advantages of mobile payment. There is no comparability at all.

Attached to the advantages of mobile payment, the rate is not the focus. These are the reasons why merchants choose mobile payment:

1. Diversified payment and cashier methods: consumers can scan For QR code, you can install a cashier on the PC and use a code scanner to scan the consumer's QR code. You can also install the APP on your mobile phone and use the APP to collect payment, or use WeChat Alipay to swipe the card to collect the three-channel smart POS;

2. Collection is fast and completed in three seconds: the experience is better and receipts can be printed;

3. Supports WeChat and Alipay binding credit cards or Alipay Huabei payment; data shows: more people use mobile payment Post-80s, post-90s, post-00s; these consumer groups basically use credit cards;

4. Real-time account inquiry: For example: there are five chain stores, if only the boss’s QR code is posted for payment, like this Consumers need to ask the boss whether the payment is successful, and the boss cannot be in five stores at the same time. For this type of payment made by the service provider, the payment status can be clearly seen through the PC cashier software or APP: payment successful, payment Failed, unpaid;

5. Convenient financial reconciliation: For example: There are five chain stores. If you only post the boss’s QR code to collect payment, when you clear the account at night, you will not be able to tell which store collected the payment. How much money needs to be reconciled one by one, which greatly increases the cost of human management; and in the backend developed by the service provider, you can find out how much money each store has collected by clicking on the query, making financial reconciliation convenient;

6. Intelligent payment collection: For example: There are 100 rooms in a nightclub. Guests generally like to pay in the room after completing their consumption. If you take a personal QR code and scan it, it will be low instantly; but if the cashier takes the Install the smart POS of the APP to collect payments, which is classy;

7. Convenient refund: For example: the hotel collects 1,000, and the deposit is refunded 500 the next day, and the cashier finds the small payment for the order or pays the order , scan the QR code to get a refund, and it will be done in three seconds;

8. Participate in official activities: When WeChat Pay and Alipay launch activities, service providers can choose merchants that meet the requirements to participate in official activities, WeChat Pay and Alipay Pay money to help merchants do activities;

9: Marketing tools: WeChat Pay and Alipay backends can set up random instant discounts, instant discounts with purchases, free gifts with purchases, and other independent activities for merchants. Merchants can use these tools to do own activities;

10: Fan interaction: The service provider can help the merchant set up WeChat payment and then follow the merchant's service account. It is quick and convenient to attract fans; for example: a clothing chain store attracts 100 fans every day. There are 3,000 fans in one month; these fans are the most accurate customers. The merchant can push four messages every month to let all fans see the new products, discount activities, and product introductions of their store; in this way, fans can be educated through the service account (Let fans know through soft articles what kind of fabric the clothes they bought are made of, which designer made them, etc.), fan interaction (some offline fan activities can be done regularly); compared with the original posters and activities that had almost no exposure, The effect is clear at a glance.