Innovative business plan for food development

Innovation and Entrepreneurship Plan for Food Development (5 general remarks)

In the real society, business plans are used in many places, which can help entrepreneurs analyze business risks. What kind of business plan is effective? The following is my carefully organized food development innovation and entrepreneurship plan (5 general remarks), for reference only, welcome to read.

Food Development Innovation and Entrepreneurship Plan 1 I. Project Plan.

This project plans to set up a limited liability company "Tianzhisu" dietotherapy and health-care theme restaurant, mainly engaged in vegetarian health-care catering. The company is tentatively set up in the north exit of Liuxiang, Taiyuan City, with a registered capital of 500,000 yuan. All investors are natural persons or private enterprise legal persons. Our company organically combines the principles of traditional medicine in China with modern catering management to provide healthy vegetarian food with traditional cultural characteristics for urban residents, which has opened up a brand-new world in the middle field of catering and medical care in China.

In the first year of its establishment, the company plans to receive 56,000 customers annually. Today, the number of customers received is about 150, and the sales target is the community residents and some working people in Taiyuan city center. In the second year, the number of customers increased to 70 thousand, and the number of customers received that day was about 190. In the third year, the scope of customers will be expanded to the whole city of Taiyuan, and the annual number of customers will be expanded to 200,000. In the fourth year, we raised funds and began to recruit individuals or enterprises to join the "Tianzhisu" dietotherapy theme restaurant. In the fifth year, the company will go out of Shanxi and challenge the catering industry in China. At that time, the company will accept the participation of partners in various forms, including preferred shares, convertible bonds, attached bonds and other flexible forms. The interests of investment partners will be repaid and withdrawn through resale, repurchase and listing.

Second, the introduction of products and services.

The "Tianzhisu" dietotherapy theme restaurant will become a multifunctional dining center, providing the following services:

1. Provide healthy vegetarian food for customers.

2. Provide healthy diet consultation for customers.

3. Give each customer a vegetarian culture manual.

4. Provide free health training for members on a regular basis.

5. Make a healthy eating plan for members.

6. Give books and CDs to members.

Third, market opportunities.

1, "Food is the most important thing for the people" is an eternal truth, and the catering industry is an evergreen industry.

The rapid economic development brought by the reform and opening up, the steady growth of urban and rural residents' income, and the vigorous development of tourism and commerce have provided a huge economic foundation and broad market space for the sustained prosperity of the catering industry. At present, China is at the third peak of the development of catering industry after the reform and opening up, and the catering industry in China is facing a golden opportunity for development. With the integration with the international market, the catering market in China is more open and colorful.

2. The improvement of urban residents' living standard will inevitably pay more attention to their health.

With the rapid development of urban modernization, the income level and consumption level of urban residents are increasing year by year, especially under the premise of adequate food and clothing, people will pay more and more attention to the health of diet. China is gradually stepping into an aging society, and the pollution of urban environment and the increasing pressure of life will bring challenges to people's health. In the near future, people's consumption expenditure on health care will continue to increase.

3. Vegetarian culture will surely become a new dietary trend in 2 1 century.

When the whole world is worried about mad cow disease, foot-and-mouth disease, avian flu and SARS, vegetarian culture has won people's love with its unique natural flavor. When green catering has become people's knowledge, healthy and scientific vegetarian culture has gradually taken root in people's hearts. According to modern people's anti-naive diet requirements of pursuing healthy and delicious food, it can be said that the establishment of a restaurant with the theme of dietotherapy is in line with the trend.

4. Competitive advantages of products and services.

(1) The originality of the product concept has the first-Mover advantage, and it can occupy the existing market as soon as possible with less obstacles. Although vegetarian restaurants are quite popular in foreign countries and coastal cities in Hong Kong, Macao and Taiwan, the development of most cities in China, especially inland cities, has just started and the development prospects are bright. The extension of vegetarian restaurants to the field of dietotherapy and health preservation has pioneering advantages not only in Taiyuan, but also at home and abroad, which can avoid cruel competition and seize the opportunity.

(2) As we all know, animal foods are rich in trace elements such as zinc, iron and selenium, which are lacking in plant foods. In order to make up for the deficiency of these trace elements in vegetarian diet, our company will sincerely cooperate with the Food Research Institute of College of Life Science and Technology of Shanxi University, and the professionals of the Food Research Institute will provide supplementary drinks rich in trace elements such as zinc, iron and tin, such as fortified fruit juice, which can be provided to customers during meals, which not only makes vegetarian diet settled.

(3) The scientific research content of products can avoid market losses caused by imitation and penetration of similar enterprises. Due to the strong imitation of catering enterprises, the company will strive to improve the scientific content of dietotherapy and health care products, constantly explore new types of meals, and maintain the absolute competitive advantage of enterprises in the field of dietotherapy and health care. The company will seek cooperation with provincial and national scientific research institutions to provide theoretical guidance or technical support for product research and development.

(4) Restaurants and products have a unique and elegant cultural atmosphere, which can become hidden assets of enterprises and increase the added value of meals. This restaurant is run by college students themselves, which can give full play to the advantages of college students' high cultural literacy and elegant taste, not only enhance the cultural connotation from the aspects of restaurant environment, dishes, service and management, but also make the restaurant a cultural restaurant with strong green cultural atmosphere by introducing clubs.

5. Important tasks.

"Tianzhisu" dietotherapy and health care headquarters aims to advocate a scientific, healthy and green vegetarian culture while operating healthy, environmentally friendly, hygienic and convenient dietotherapy and health care meals. In view of the increasingly serious health threat of urban residents, the company will follow the trend and launch a series of dietotherapy and health care meals according to the needs of consumers, providing an elegant and comfortable dining environment for urban residents' catering consumption and opening up a brand-new consumption field for their healthy life.

6. The key to success.

(1) Develop a series of environmentally friendly meals with unique flavor, improve the scientific and technological content of meals, and highlight the dietotherapy and health care functions of meals.

(2) From restaurant management to product service, we should set off rich cultural characteristics, reflect the most considerate and perfect humanistic care for customers, and improve customers' loyalty to restaurants.

(3) Improve the influence of restaurants, stabilize the existing market, tap the potential market, increase the passenger flow, and ensure the gross profit is higher than 40%.

Innovative business plan for food development 2 i. Business objectives

According to the market demand and the consumption psychology of modern young people, reasonable and effective management and investment are adopted to establish a medium-sized to large-scale couple-themed restaurant chain company.

Second, product introduction

Open a theme restaurant in Qingtian, mainly designed for couples. The decoration and equipment of the restaurant are romantic, and the dining space of each couple is independent and separated from each other. In addition, the characteristics of couples are subtly influenced by tableware and dining table. Although the restaurant is mainly open to couples, singles or social idlers are also welcome.

Third, entrepreneurial analysis.

As the saying goes, food is the most important thing for the people, which shows the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years, and all kinds of Chinese food, western food, fast food or special snacks have emerged one after another in the streets. How to stand out from such fierce competition and occupy market share is a problem we need to solve. In our opinion, the key to solve this problem is to grasp the psychology of consumers, attract consumers with the overall comfortable, warm and romantic environment and atmosphere of the restaurant, provide high-quality services, and prepare special services for couples with some subtle details, so as to enhance the feelings between couples, achieve a win-win goal, make couples happy, return home satisfied, and expand the business of the couple restaurant. According to the survey, there is no restaurant specially designed for couples in Qingtian at present. onlytwo restaurant is a restaurant mainly for couples, which meets the requirements of consumers. Many couples used to eat in everyone's restaurant, but they couldn't feel the romantic atmosphere, and sometimes they were disturbed when eating, which was taboo for every couple. At present, some restaurants on the market have high prices and can't reach the level acceptable to the public, so they have to face closure. Some pursue low prices to attract consumers, which makes the quality of dishes and the overall environment of restaurants decline. After the couple went, they felt vulgar, tasteless and cheap, and the existence of the couple restaurant lost its meaning. Now, there are many couples in the street, but there is no restaurant dedicated to couples here. It is not that people don't need it, but that it has not been developed. It seems that this is a market vacancy with a wide potential market.

Four. scope of business

At first, the restaurant was dominated by Chinese food, supplemented by western food, and cooperated with the sale of various drinks. Business types will be adjusted according to the situation encountered in the development of restaurants.

Verb (abbreviation of verb) market strategy

The main target market is Qingtian Center and couples around the center. The publicity before opening can be carried out through wall advertisements and banners, and then in the form of leaflet network after everything is ready. The publicity content is the special opening date of the restaurant and various opening preferential activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. Therefore, during this period, we must strictly control all work, not seeking the best, but seeking better. In order to make the restaurant develop in the long run, various special activities and preferential ways are launched on important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival and Spring Festival.

VI. Business Details

The dining design inside the restaurant can be divided into two floors. The upstairs is composed of large and small boxes, and the interior design is similar to ktv. The two sides are divided into two sides, and the singing function is provided to some couples who like lively and unrestrained, and the singing function is not provided to couples who like quiet. The downstairs is designed as a hall to hold some activities. All the walls here have a strong sound insulation effect. There is a player in the hall that can play light music and order songs for guests. When there is no activity at ordinary times, the hall is reserved for individual travelers. If couples arrive at the same time, they can be served directly by the waiter. If a person arrives first and then arrives, he needs to record his own identity information and register part of the other party's identity information, so he can't enter before the other party reaches the identity information of both parties. Above the second floor are guest rooms, and the hotel will cooperate with Xiao Zhoushan. Visitors to Xiao Zhoushan can enjoy very preferential treatment here.

Seven, enterprise competition

In the long run, with the expansion of opening to the outside world and the sustained, stable and rapid economic growth, the income of urban and rural residents has increased and the living standards have been continuously improved, the catering industry in China has developed very rapidly. In recent years, the growth rate of the catering industry is higher than that of other industries by more than 10 percentage point. It can be said that China has ushered in a period of great development of the catering industry, with huge market potential and very broad prospects. Theme restaurant is a market with great development value, what's more, there is no such couple theme restaurant in Qingtian, and the competition is naturally much smaller. According to the clerk of some theme restaurants, customers who come to theme restaurants are not only for eating, but also for the additional services of the restaurant. Moreover, the layout of the theme restaurant for couples is also elegant, and couples can enjoy romantic atmosphere in addition to delicious food.

Innovative business plan for food development 3 1. The creative source of the business plan of "black food" restaurant.

Black food is a kind of health food with homology of medicine and food in 2 1 century. There is an old saying that "food is the sky for the people, food is rare, and food is black." It has special effects of scavenging free radical oxidation, reducing blood lipid, resisting tumor, nourishing yin, strengthening yang and resisting aging. Dietetic experts point out that people in 2 1 century will increasingly favor natural green food, especially black health food, and eating black is to be familiar with the triple dietary health care concept of "black, coarse grains and natural" advocated by nutritionists. At present, although there are some black foods on the market, there are no special shops to promote them. Therefore, opening a "black food restaurant" to fill the "blank" in this market and meet consumers' demand for black food will definitely make money.

Second, the business philosophy.

1. Be distinctive. Snack markets abound, but only distinctive snack bars can last forever.

2. Put a "black" sign. Black food is the best natural food with rich nutrition, delicious taste and attractive color, which is deeply favored by people. Chinese medicine theory holds that black is water and kidney is the source of life. Diet is nourishing, and tonifying the kidney is its root. Opening a black food store will naturally bring health and happiness to people in the enjoyment of "eating".

3. "Things are rare": the pricing of food is very particular, not that the lower the price, the better. Because the determination of price is a psychological feeling, consumers don't know the cost. But let him feel that your black food is cheaper and better than other foods in taste, color, hygiene and nutrition, and it is worth the money. Therefore, in food pricing, we can abandon the concept of "small profits but quick turnover" and create a pricing strategy of "rare things are precious", "spending money on health" and "spending money on enjoyment". Therefore, the food pricing of the "black food restaurant" can be appropriately higher.

4. Play the health card: compare black food with general food;

(1) The protein content of black food is higher than that of ordinary food.

(2) The fat content of vegetable black food is higher than that of ordinary food;

(3) The fat content of animal black food is lower than that of ordinary food;

(4) The dietary fiber content of black food is also higher than other similar foods, which helps digestion and prevents obesity and constipation;

(5) The contents of potassium, calcium, iron, zinc, iodine and selenium in black food are higher than those in similar foods;

(6) Black food contains "melanin", which is not found in other products.

5. Market positioning: Everyone likes black food, loves to eat black food, and everyone comes. And our consumer group is positioned as a new group with better economic conditions and willing to spend money on health and enjoyment.

6. High-quality personalized service: Of course, different objects should have different modes of operation, and "high price" should be achieved by the efforts of "creativity, quality and service".

7. Strategic goal: to build a "black restaurant" business model, and when it is mature, it can be transferred to various places to open chain stores to create a "black whirlwind".

Third, choose the restaurant business plan of operating varieties.

1. Finished products purchased: black sesame paste, black eight treasures, black eight treasures, black coffee, black soybean milk, black cereal, black sesame, black millet, black corn, glutinous rice balls, etc.

2. Self-produced and sold parts: freshly squeezed black sugarcane juice, black horseshoe juice, black raw glutinous rice balls (salty and sweet), black glutinous rice balls, black glutinous rice, Alba, black noodles, oyster sauce porridge, ling porridge, black-bone chicken porridge, frog black rice porridge, etc.

Fourth, the facade

1. The facade should be chosen in a street with a large flow of people, preferably at a crossroads, and there are entertainment and leisure places, elderly activity centers, schools and restaurants nearby. Convenient transportation, you can park.

2. Decoration: The exterior design, interior decoration, dining furniture and utensils are superior to the neighboring restaurants, with unique advantages and the charm of black brands.

3. Facade: Highlight the "black sign", set off by neon lights, with black and white background and natural arch, which is unique at first glance. The flowers in front of the door are always changing, which makes people linger.

4. Furniture: modern consciousness, suitable for the overall environment of the "black world" (such as choosing dark pear-colored tables and chairs with red or tablecloth)

5. Tableware and utensils: excellent quality, harmonious colors and environment, creating a comfortable and pleasant environment, so that customers can see the value of our store at a glance.

It can be seen that black food is rich in nutrition and the proportion of various nutrients is relatively balanced, which is conducive to the development and maintenance of the normal function of brain cells, and is also conducive to correcting the lack of riboflavin, calcium, potassium, iron, zinc, selenium and vitamins in China's dietary structure.

Verb (abbreviation of verb) personnel selection

1. Chef: High quality, high craftsmanship and innovative spirit.

2. Buyer: honest, popular, good at communication, familiar with purchase channels, and able to ride a motorcycle.

3. Financial personnel: honest, with professional titles.

4. Service personnel: young and beautiful, dignified and generous, articulate, civilized and polite, with high cultural quality.

5. Shop clothes: Shop clothes require "black brand", and they are required to wear shop clothes when they are employed.

6. All employees are trained in a unified way, and they are qualified to work, with clear rewards and punishments.

Risk and prevention of intransitive verbs

1. The main risks come from improper location, too few people around the store and low income of the surrounding residents. Prevention: you can choose the catering industry and old shops and implement them through on-the-spot assessment.

2. The taste quality of "black brand" is poor, or people are too strange to adapt to the high price for a while.

Prevention: improve chef skills or change chefs. While operating black food, other natural health foods can be introduced, not limited to "black palladium". The price of this part will change with the change of catering industry. Most prices can be set lower, and black food can be set higher.

What the catering industry is most afraid of is food deterioration and mildew, which leads to food poisoning. Prevention: strengthen internal management and strictly check or test: health needs everyone's attention. The raw materials used in the store are all pollution-free foods, which are more expensive but more reliable.

Seven. Investment and return

1. The investment scale can be large or small, ranging from 200,000 to 500,000, 1 10,000.

2. The investment in that year can be recovered or slightly profitable.

Eight, advertising

There should be a strong sense of advertising and a deep understanding of the business principle of "always sip wine".

1. Shop name signboard: white on black background.

2. Facade advertising

(1) specializes in 2 1 century "medicine and food homology" black health food, so that you can taste black delicious food all over.

(2) Advocate the triple dietary concept of "black, coarse and natural", starting with black food.

(3) Eating black food often can regulate the physiological function of human body, increase the content of hemoglobin, maintain beauty, improve eyesight and blacken hair, and improve intelligence and longevity, starting with eating "black".

(4) A bowl of black rice every day makes you smart and healthy!

Food Development Innovation and Entrepreneurship Plan 4 I. Basic Information:

1. Company Name: Hong Kong Restaurant

2. Industry type: catering industry

3. Organizational form: individual industrial and commercial households

Main business scope: The county center of my hometown is the center of people flow.

4. Place of business: Anxi County, Fujian Province

Area: The floor area is about 150 square meters.

Reason for choosing this location: Because there is no tea restaurant in the center of the county, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

Name: Wang Yiya

Gender: Female

Age: 20 years old

Education: University

Relevant work experience: I used to work in a restaurant and know a little about business, but I will increase my social practice and learn this knowledge in the future.

Second, the project overview:

I am a graduating college student, majoring in management. I have been interested in business since I was a child, and my family also deals in tea.

Now that I am graduating from college, it is hard to find a job. I have always hoped to open a tea restaurant in my hometown and develop myself based on my hobbies and longing for my career.

My hometown is rich in tea, which makes me have a special affection for tea since I was a child, and now there are also gradually developed tea-related foods, which makes me have a great interest in tea.

According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.

With the continuous improvement of residents' living standards, the pursuit of environmental protection and health has become a way of life.

Many functions of tea contribute to health.

Green food can ensure people's physical and mental health, and customers are the first, which is our aim.

Third, the market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum.

At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present.

Compared with the successful marketing model of specialization, branding and chain of foreign fast food.

The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety.

However, after the exposure of obesity caused by long-term consumption of foreign fast food frying and high-energy food.

Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry.

It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety.

The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.

In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Fourth, market research.

1. Market prospect: Tea restaurant is an advanced dining place, and Chinese food includes: porridge, noodles, rice, snacks, stews, barbecues, braised dishes, stir-fried dishes, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life.

High-quality and diversified dishes, combined with member management system and certain marketing promotion activities, are a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry.

2. Investment criteria and return:

(1) amount budget.

According to the capital situation, investors can consider opening three levels of tea restaurants: community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 65,438+10,000 yuan and150,000 yuan respectively.

It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening.

Investment in standard stores is 6,543,800 yuan, including store rent of 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit, 20 thousand yuan.

(2) Revenue evaluation.

The tea restaurant is open every day 14 hours, and receives customers on average every day 150 people. Each person spends 25 yuan, and the daily turnover can reach 3,750 yuan. Calculated according to the net profit rate of 20%, 750 yuan earns a profit every day and more than 20,000 yuan every month.

Investors can recover the cost within half a year, and the profit in the first year can reach more than 654.38+10,000 yuan.

3. Business survey of peer meals nearby: There are Shaxian snacks, Western fast food restaurants, Chinese fast food restaurants, food stalls and stir-fried dishes nearby.

In addition to western-style fast food restaurants, other restaurants have poor environment and do not pay attention to hygiene.

People's living standards have improved, the materials they need have improved and increased, their lifestyles have changed, their consumption concepts have mostly increased, and they are more pursuing spiritual civilization.

And there are several large shopping malls and middle schools within a few hundred meters, which is more conducive to the increase of customers.

Food development innovation and entrepreneurship plan 5 I. Development prospects

I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.

Second, the store profile

Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. The breakfast features mainly Wuhan snacks. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks. If the restaurant uses self-service fast food such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee and fruit platter, the dining environment for customers will be more relaxed and there will be more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.

Third, development strategy.

1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).

2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.

3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.

Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.

6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.

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