What is the connotation of theme hotel?

1. The connotation of theme hotels

Theme hotels refer to the theme of a certain most influential material (history, city, story) where the hotel is located, and the hotel starts from the hardware (architecture) From tangible aspects such as decoration, products, etc.) to software (intangible aspects such as cultural atmosphere, cultural concepts, services), everything revolves around the theme, bringing customers personalized cultural feelings and unforgettable experiences. It is the combination of "theme" and "hotel". The combination of the two takes culture as the theme, the hotel as the carrier, and the guest experience as the essence.

2. The connotation of hotel product design

The design of hotel products should take into account the concept of tourism product design, so the three levels of tourism products should be included:

(1) Core products

The so-called "core products" refer to the most basic functions and benefits provided by tourism products to tourists, and bring tourists a pleasant and comfortable experience. As a hotel, its core product is to meet the basic needs of tourists for food and accommodation. But how to make tourists feel happy and comfortable in the process of eating and lodging depends on the carrier of the hotel's core product - formal products.

(2) Formal products

The so-called "formal products" refer to the physical state and service appearance of the product. They are the carrier of the core product and mainly include: quality, appearance, characteristics, style, Brand, packaging, specifications, etc. This is the concept of formal products in a general sense. Tourism products are special products. The carrier of this core product is mainly reflected in the design of the landscape (quality, appearance, characteristics), but this product is fixed and the body cannot be transported. , cannot be put on counter shelves like ordinary products. However, since it is a commodity, it has the characteristics of a commodity. Generally speaking, we put this commodity in the market for exchange through branding, careful packaging, and vigorous promotion, thereby realizing the value of this tourism product.

As a hotel product, it has its own particularities compared with tourism products. Therefore, the more important thing in the design process is how to integrate culture into the hotel’s environment, equipment, and waiters’ clothing and language. wait.

(3) Additional products

The so-called "additional products", also called expanded products, are the sum of all additional services and benefits that customers receive when they purchase a product.

As a cultural-themed hotel, it has a lot of value for guests to remember and remember, so the potential in this regard is endless