What conditions do hotels need to develop online direct selling service based on marketing automation technology?

Demand is marketing automation platform, customer database, personalized marketing content and strategy.

1, Marketing Automation Platform: The hotel needs to select and deploy a reliable marketing automation platform, which can help the hotel to carry out customer relationship management, marketing activity management, sales process management and other functions. Common marketing automation platforms are Salesforce, HubSpot, Marketo, etc.

2. Customer database: The hotel needs to establish and maintain a perfect customer database, including basic information of customers, booking history, preferences, interaction records, etc. These data can be used for personalized marketing and providing customized services.

3. Personalized marketing content and strategy: hotels need to formulate and implement personalized marketing content and strategy, and carry out targeted push and marketing activities according to customer characteristics and behaviors.

Sex marketing can include email marketing, SMS marketing, personalized web content and other forms. At the same time, hotels can also monitor and evaluate the effects of different marketing activities through the analysis function of marketing automation platform, and further optimize marketing strategies.