Traditional Culture Encyclopedia - Hotel franchise - Why is it expensive to stay in Meituan Hotel?

Why is it expensive to stay in Meituan Hotel?

The reason for staying at Meituan Hotel is that there may be a special price or discount for booking in advance, or a room reserved after using hotel coupons. If the lease is renewed, it will be renewed at the normal hotel price, which will naturally be more expensive than the discount. If you continue to stay, you can continue to use the activities on Meituan, or you can continue to use Meituan hotel coupons to make reservations. Notify the hotel front desk to renew the order after placing the order.

Another situation is that the pricing has been modified by the OTA platform, so the price will change.

About Meituan OTA platform:

In the online wine travel industry, Meituan and Ctrip are collectively referred to as OTA platforms. When booking hotels through them, users often find that the same room type of the same hotel has different quotations, some marked "official website" and some marked "agent". The difference between the two is that official website is generally a property directly signed by hotels and platforms, while the agent property is a third-party agent.

Generally speaking, the pricing power of the hotel is in its own hands, but the number of guests that the hotel can reach is limited, so it is necessary to give up part of the pricing power to gain more customers. Among them, some pricing power has been transferred to OTA platform, which cooperates with hotels by signing agreements according to prices or drawing commissions in proportion, so hotels have gained more online users.

The other part of the pricing power is obtained by agents, who often pack and take a number of rooms at a price far below the market average in the off-season, hang them on OTA, and earn the difference through independent pricing.