Traditional Culture Encyclopedia - Hotel franchise - What method can be used to attract customers on the first day of the hotel's opening?
What method can be used to attract customers on the first day of the hotel's opening?
★ Be fully prepared for opening and avoid opening in a hurry
Many inexperienced operators are always eager to renovate and open the business immediately after finding a suitable store. However, the sharpening of the knife does not waste the time of chopping firewood. If you want to run a restaurant for a long time, you must avoid opening the restaurant in a hurry. You must make all the preliminary preparations before choosing the right time to open. This way, there will be no unexpected surprises due to lack of preparation during the opening. external things. So, what specific work needs to be done before opening?
Opening a restaurant involves site selection, positioning, and decoration. Next, there is recruitment and training of staff, applying for various necessary certificates and licenses, determining dishes, printing menus, and purchasing various items. items, as well as establishing a complete financial system such as ordering and cashiering, etc. The preparation work before the opening of the restaurant is meticulous, but no matter what it is, you must not be sloppy. If you rush to open the restaurant without sufficient preparation, unexpected mistakes will definitely occur, and the order at the opening may be messed up.
Recruitment of restaurant staff cannot be taken carelessly. Each department must have a dedicated person in charge. People also need to cooperate with each other and have clear rights and responsibilities. Likewise, the same applies to the waiters in the front office. Whether the front office manager or an ordinary waiter, they should clarify their responsibilities and perform their duties at work. Of course, it also requires the cooperation of the front office and the back kitchen, so that the staff of all departments in the restaurant will eventually form a united and collaborative whole.
In addition, the restaurant’s procurement and storage work is also very important. The procurement work must ensure that the restaurant’s daily needs of raw materials, drinks, beverages, cigarettes, etc. are adequately supplied. The procurement work also needs to be prepared before the opening. , this can not only ensure normal needs, but also establish a good relationship with suppliers to ensure that when out of stock, they can be replenished in time.
In short, relevant preparations must be done before opening, so that you can be calm and successful when opening.
★ The quality of the dishes is guaranteed, and the taste should not be bland and featureless
The most important parts of a restaurant are the front office and the back kitchen. If you want the restaurant to get off to a good start, the quality of the dishes must be Quality is of course the most important thing. When customers come to a restaurant to eat, they mainly want to have delicious dishes, so the quality of restaurant dishes is very important.
The quality of dishes starts with raw materials, which require fresh and high-quality raw materials. Only good raw materials can guarantee the taste and quality of the finished dish. On the basis of ensuring the quality of raw materials, there are many factors that can make a restaurant get rave reviews, such as:
Amount of dishes: In many cases, the size of the dishes in a restaurant will give people a completely different feeling. Some customers think that the dishes are relatively large and taste affordable, while others think that although the dishes are small, the dishes are delicately presented and feel that the dishes are exquisite. So is the portion of the dish large or small? This depends on the positioning of the restaurant. Different positioning will of course lead to different choices. If the restaurant is located near a school, factory, or residential area, it is best to have larger portions to make people feel that the food is more worthwhile; if the restaurant is located near a high-end business district or a boutique office building, such a place is more likely to receive business banquets or friends' gatherings. Therefore, the portion of the food does not have to be too large, but it must be exquisitely cooked. This will not only avoid waste, but also improve the quality of the restaurant.
Taste: The taste of the dishes can also be understood differently. It may taste more authentic and maintain the authentic taste of traditional dishes, or it may be more distinctive. This is the only one, and there is no semicolon. If the customer If you like the food, you will have to come again next time. It is very important to create special dishes in your own restaurant. Successful special dishes can not only attract repeat customers, but also build the reputation of the restaurant. The company headquarters pays great attention to the characteristics and taste of the dishes, and carefully develops a series of special condiments to provide to franchise customers. After use, it can not only highlight the style and characteristics of Nanfen North, but also enrich and improve the taste of the dishes, achieving Excellent product.
★ The service quality must be excellent, and avoid making mistakes in a hurry
Having talked about the kitchen, let’s talk about the front office waiters who deal directly with guests. Waiters are the first impression a restaurant leaves on guests, and their image will also represent the image of the entire restaurant. Therefore, waiters must not only be warm and considerate to guests, but also have the ability to control the order of the entire restaurant, and do things calmly and in an orderly manner.
It is said that when a restaurant opened, many nearby residents came to support it, and the scene was very lively. However, due to the inexperience of the waiters, they did not receive the guests who had just entered the restaurant, so many people were crowded at the door and could not be found. Table space. When customers order, they don't know much about the restaurant's dishes, and the waiters don't have proper recommendations and introductions, so they order very slowly. In the end, the ordering process creates a backlog in the kitchen, which seriously affects the speed of serving dishes. . Many customers waited for a long time but their food was not served. They turned around and left without waiting. The scene was quite chaotic. Because the restaurant was in chaos on the first day it opened, customers who had or did not get their food complained one after another. The restaurant encountered this situation on the first day it opened, making people around it lose confidence in it. The restaurant His business never showed any improvement, and soon it was transferred to others.
Through the above examples, we can see the important role of waiters, so this requires the restaurant to do a good job of training before opening to make the waiters familiar with the business and improve work efficiency and service quality.
★ Expanding publicity is very important, and the aroma of wine is also afraid of deep alleys
In many places, there are countless restaurants. There are new restaurants opening every day, and there are also poorly run restaurants. Close down. As a newly opened junior restaurant, how can we let more people know our name and how can we attract more customers to come and dine? The service and the quality of the dishes alone are not enough. Nowadays, we are afraid of alleys even if we have good wine. Deep, so good wine needs to be able to be drunk in order to be understood by more people. Fortunately, modern society provides us with a variety of ways to promote ourselves, and we can easily let more people know about our newly opened restaurants.
★ Promotions are indispensable, repeat customers should pay attention to them
It is very common for restaurant opening discounts to be offered, such as discounts, coupons, free drinks, etc. Although these methods are relatively old-fashioned, they are quite practical and the purpose is to attract repeat customers. In the initial stages of opening a restaurant, these types of promotions are necessary. It’s not that customers are greedy for cheap, but why not pay less for the same quality. So these promotions are bound to attract many people to come and dine. After a period of familiarity and understanding after opening, the restaurant gradually gets on the right track and has cultivated relatively stable customers. It can slowly reduce the discount level to gradually increase its income.
★ Pay attention to customer feedback and correct problems promptly
Customers are God, so restaurants should pay attention to customer feedback or negative comments in a timely manner and respond to them as soon as possible. Problems are corrected.
If the customer’s opinions on the restaurant are reported directly to the waiter, then the waiter should promptly report any comments from the customer to the relevant person in charge, who will arrange for coordination and resolution.
If the customer’s feedback is written on the comment card or the restaurant’s guestbook, the person in charge of the restaurant should handle it promptly after seeing it and record the results in the guestbook so that the customer can See how seriously the restaurant takes the issue.
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