The Company History of SEAT Automobile Company

Originated from the unique temperament of the Renaissance, Spanish artisans achieved superb skills. Supported by the indomitable matador spirit, SEAT, as the leader of Spanish automobile industry, has made all preparations and bravely faced the challenge! The matador's gorgeous traditional costumes sparkle in the bright sunshine, and his focused eyes are condensed between the sharp corners that bend their heads. Thousands of spectators held their breath in the bullring. This fierce battle between man and cattle has lasted for more than 30 minutes. The matador was injured in many places, and the javelin on the bull's back was stained with blood. The key to survival in the last battle is at hand.

A double-edged sword as sharp as snow was held high to Mei Qi. The matador aimed the tip of the sword at the shoulder socket of the cow and accurately pierced the heart of the cow at the speed of spark calcium carbide. The huge cow collapsed to the ground, and the matador took a step, cut off his horn, turned over and mounted his horse, and flew to the commander's desk to present it to the hostess of the conference. At the same time, there was thunderous applause, accompanied by screams and hymns.

Spain, which believes in Christ, performs this shocking scene every week. It is the Mediterranean passion, hissing and singing, harmony in contradiction, theory and wild dance in which bullfighting and Christ coexist.

This lofty ambition has created a unique corporate image of Spain SEAT Automobile Factory in the world car industry-more and more brave, constantly facing challenges, and only by overcoming difficulties can we have the matador spirit to settle down. In the global automobile industry, SEAT has established a strong competitiveness and commodity reputation through full research and development, continuous improvement of quality and establishment of after-sales service network.

Spain, which is dominated by Iberian Peninsula, is a traditional agricultural country. In 1960s+1950s, impacted by the trend of industrialization, the Spanish government decided to promote economic modernization and industrial industrialization, so on May 9th, 1950, the State-owned SEAT Automobile Factory was established, which took on the role and function of a train and promoted the upgrading of all industries.

The full name of SEAT Automobile Factory is Sociedad Eapanola de Automoviles de Turismo S.A, with SEAT's abbreviation as its symbol. Under the guidance of nationalization, it played a decisive role in the process of Spanish industrialization and even dominated the development of the entire Spanish automobile industry. After joining Volkswagen/Audi AG, it became one of the international automobile factories.

195 1 year, Zona Franco, located in Barcelona, established a factory covering an area of 20 hectares, which promoted the development of Spain's auto parts industry. SEAT reached its first goal in 1953-the single output reached 1 10,000 vehicles.

Before that, SEAT Automobile Factory and Italy Fiat Automobile Factory started technical cooperation from 1953 to produce Fiat 600 models (1957) and 1500 models (1963) in Spain. Starting from 1966, 850 models were produced, and 124 models were introduced into 1968. Subsequently, 127, 132, 133 and other Fiat models were successfully produced.

It is particularly worth mentioning that SEAT Automobile Factory, as Fiat's largest automobile assembly plant in Spain, is not complacent. SEAT Automobile Factory, with the technical support of the main shareholder National Institute of Industry (NII), pursued development at all costs, and completed the development of diesel engines for Mercedes-Benz in 1978, which is a successful example.

1979, SEAT expanded its production capacity. Later, Ritmo of Fiat and Beta Coup-HPE of Lancia were also produced by SEAT Automobile Factory. This warm current, which originated from the National Industrial Center (NII) of Spain, gathered wisdom and strength, which not only enriched the physique of SEAT cars and improved the industrial level of Spain, but also indirectly promoted the overall transportation development of Spain.

The claim with Fiat won a great victory.

In 1965, SEAT exported 65,438+0,500 cars to Colombia for the first time, still by air, mainly relying on Fiat's pipeline to sell the whole car. Due to the good tacit understanding and seamless cooperation between the two parties, SEAT's export performance is very good, and it also set a record of exporting 360,000 cars at 65,438+0,974. Unfortunately, by 1980, this friendly relationship was cracked. As the export and sales network operates in Fiat Auto Factory, the external sales of SEAT Auto plummeted to 200,000 units, resulting in a loss of more than 20 billion pesos.

Faced with such a bad situation, SEAT decided to take legal action against Fiat in the spirit of "matador" and demand compensation for breach of contract. After more than a year of litigation, the two sides finally reached an agreement (one of which was ruled by the European Supreme Court in Paris): Fiat sold its shares in Seat to the National Institute of Technology (NII) of Spain at a symbolic price. SEAT has the right to continue to produce Fiat's original authorized models, and can export or sell them by itself. Fiat should buy Fiat cars produced by SEAT at 198 1. In addition, 1982 and1983 were purchased respectively; 50,000 panda cars were purchased in 1984 and 1985 respectively.

Although it won a great victory, SEAT did not get carried away. Instead, with the crisis consciousness of "only self-reliance can survive", we actively seek new partners. At that time, Japan's Toyota, Nissan and several European automakers all expressed high willingness to cooperate. In the end, SEAT chose Volkswagen, which is famous for its technology and quality, as its partner.

Cooperate with the public to stand up again

This is a memorable moment-1In September 1982, the matador dressed up again and signed a scientific and commercial agreement with his new partner, Volkswagen. Since then, with the help of Volkswagen's deep-rooted car-making technology, SEAT has been able to give full play to its potential productivity and develop and manufacture a series of cars to meet the needs of Spain's domestic and international markets, upgrading from an automobile assembly plant to an automobile factory with a complete design, manufacturing and sales system.

Under the authorization of Volkswagen Group, SEAT Automobile also began to produce and sell Volkswagen's Polo series. Most importantly, Porsche under Volkswagen was commissioned by Seat to design two new engines, 1200 and 1500ml. Especially the 1500ml engine designed by Porsche with the function of "complete combustion", the compression ratio is as high as 10.5: 1. According to the European EEC standard test, when the speed is 90km/h, 4.9L gasoline can travel 100km, which is really powerful and fuel-efficient.

Successfully landed in Holland and Taiwan Province Province.

Whether it is to establish its own marketing network or independently develop new products, the public does not intervene, but provides all modern ideas and technical assistance, thus laying an opportunity and foundation for SEAT's international development, not only bravely stepping out of the shadow of setbacks, but also successfully shaping the reputation and image of its own brand.

1983, the first SEAT car with the "S" logo successfully landed in the Netherlands, officially kicking off overseas sales. The following year, the IBIZA car, which was made entirely in Spain, was born, replacing the advanced RONDA car series. Ibiza has three-door and five-door hatchbacks, designed by the famous Italian designer Giorgetto, which are full of Mediterranean customs. The OTOT four-cylinder inline 1500ml engine and 130 Nm gearbox designed by Porsche greatly improve the driving performance.

Subsequently, Malaga, a medium-sized four-door car code-named S3, came out, forming a complete commodity system with TERRA, a van commercial vehicle.

Based on the happy cooperation between the two parties, J. A. Diaz Alvarez, president of SEAT Automobile Company, signed a contract with Carl Hahn, president of Volkswagen/Audi AG, in Geneva on June 1986, and Volkswagen purchased 5 1% equity of SEAT Automobile Company, and on February 23rd of the same year 12.

The initiator and behind-the-scenes supporter of SEAT, the Spanish National Industrial Center (NII), has been promised by the Volkswagen Group that it will retain its position in the equity for several years after the signing of the contract, that is, SEAT still has autonomy in form, and will expand its sales network to all parts of the world with the third brand of the Volkswagen Group.

In the history of SEAT automobile export, Taiwan Province Province is a milestone: during the period of1984,65438+February, the first SEAT Ronda automobile landed in Taiwan Province Province, followed by 1985, 10 Malaga and 1987 Ibiza Island. It was imported by the Eastern Han Industrial Company as an agent. From 1985 to 1988, * * imported 2 1632 cars, all of which were sold out, which not only created an unprecedented performance of imported cars, but also provided a brand-new topic for the automobile industry and consumers with its advertised service belief of "high quality and reasonable price". 46638.688886666676

The amazing Proto C in the world.

After joining the Volkswagen Group, SEAT strives to make progress. First, it introduces the new flagship Toledo, which uses the engine and chassis with Volkswagen Jetta, and then develops a powerful and powerful sports car concept. T, will combine the car-making technology and craft essence of Spain, Germany and Italy, and present it beautifully in the world car world, +09965438+

1February, 1993, Barcelona's new three-door and five-door hatchback series were officially mass-produced. Seat Auto's Martorell factory is about 30 kilometers away from Barcelona, covering an area of 3 million square meters (about 400 football fields), with 85% automatic machinery and equipment. It is recognized as the most advanced automobile factory in Europe, with 60,000 vehicles. PIPS factory, composed of 15 parts company, is nearby, and cooperates with other parts suppliers to supply parts with the same overall quality at any time for SEAT's "just-in-time" production strategy, so that the final off-line vehicle quality tends to be perfect.

Barcelona is bold and unconventional.

Barcelona, the successor car of Ibiza, nicknamed "Little Bullfighter" by SEAT Automobile Company, made a splash at the Barcelona Motor Show in Spain. From the chassis structure to the body modeling, it is a wonderful performance of SEAT Automotive Technology Center, full of Mediterranean customs. 96% of the parts of Barcelona are recyclable, which is a concrete manifestation of SEAT's action in response to the environmental protection movement.

With the global economic downturn, Spain's automobile manufacturing industry continues to grow, with an annual growth rate of 199 1 of 5.6%. It is the only progressive enterprise in Europe and has surpassed Italy to become the third largest automobile producer in Europe. 1 year Of the more than 10,000 cars produced in Spain19910.77 million, SEAT cars accounted for more than 520,000 cars, accounting for about 30%, with remarkable achievements.

The sun sets on the other side of the sea level and the lights are on. In the The Old Inn on the corner of Barcelona, the youthful and energetic melody of flamenco is echoed. Everyone sang heartily, immersed in the fiery emotions of Latin national traditions. At the same time, the SEAT Marathon cross-country race from Toledo RV is being held in the mountainous area of Iberian Peninsula, which transcends various obstacles such as bad weather, terrain and features.

Originated from the unique temperament of the Renaissance.