The difference between theme hotels

Theme Hotel and characteristic hotel are two concepts which are both related and different. Uniqueness, novelty and culture are the basis for the survival and development of theme hotels and characteristic hotel. From this point of view, the theme hotel and characteristic hotel are homogeneous and have the following characteristics:

First, distinctive cultural characteristics.

By introducing some genes of human civilization, both of them can make hotels different from traditional hotels in terms of architectural symbols, decorative arts, product mix and service taste, form their own characteristics, and have an impact on consumers' visual senses and psychological experience, that is, win the final victory in market competition by using the power of culture. It should be noted that the culture mentioned here is a broad concept, which includes all of human material civilization and spiritual civilization.

Second, the personality characteristics of publicity.

Different from traditional hotels, theme hotels and characteristic hotel pay attention to the creation of differences, and strive for innovation and surprise in hotel construction, product design and service provision, so as to break through the traditional pattern of one thousand stores and publicize the individual characteristics of hotels, which is an effect pursued by theme hotels and characteristic hotel.

Third, high-quality consumers.

Due to its distinctive cultural characteristics and personality characteristics, except for a small number of curiosity seekers, most of the consumers attracted are guests with high taste in life. Appreciating the characteristics and feeling the atmosphere has become an important motivation for them to buy hotel products. In fact, hotels have become a gathering place for people with the same hobbies, similar interests and the same language. People come here to spend money, not only to meet basic physiological needs, but also to pay more attention to spiritual enjoyment and singing. Many hotels have achieved the status of "characteristics" with characteristic restaurants, rooms, bars and decoration styles, but these hotels can only be called characteristic hotel, not theme hotels. The differences between them are as follows:

First, regionalization

Characteristic hotel's cultural materials can be all-encompassing, and all the crystallization of human civilization can be the object of choice. The theme of a theme hotel must be closely related to the regional and cultural characteristics of the hotel.

Second, systematization.

The introduction of characteristic hotel culture can be limited to a certain part or link of a hotel, and different cultural contents can also be displayed in a hotel. Theme hotel emphasizes the theme of the hotel as a whole, and a complete hotel system must be built around the theme. The design and combination of hotel hardware and software should revolve around a unified theme, and each functional area and service detail should serve to deepen and show the same theme. That is, around the same core connotation, using all the space and services of the hotel to create a ubiquitous theme cultural atmosphere.

Third, timeliness.

Because of its uniqueness and novelty, characteristic hotel can create a sensational effect, but compared with theme hotels, it has an obvious life cycle. Due to the lack of regionalization, the formed characteristics can not be organically integrated with the city spirit of the hotel, and the brand power is weakened; Due to the lack of systematicness and strong characteristic support system, the influence of the function is limited. So features can be easily imitated and copied. With the constant emergence of homogeneous competitors, customers' consumption fatigue, characteristics become a kind of * * *, and products have reached its life cycle.