Traditional Culture Encyclopedia - Hotel franchise - Why is the express hotel called the express hotel? Fast what?
Why is the express hotel called the express hotel? Fast what?
The concept of Express Hotel (budget hotel) originated in the United States in 1980s, and was only introduced to China in recent two years. Economical hotels are characterized by simplified functions, focusing service functions on accommodation, striving for perfection in this core service, and at the same time greatly compressing, simplifying or even canceling functions such as catering, shopping and entertainment, thus greatly reducing operating costs.
Express hotel can be called a kind of budget hotel, which is a hotel format relative to the traditional full-service hotel. Express hotels have obvious market advantages for traditional hotels, which is a sign of the real maturity of China hotel industry. In foreign countries, the classification of budget hotels is mainly based on price. Combined with domestic characteristics, economy hotel can be defined as a modern hotel format with mass tourists and small and medium-sized business travelers as the main service targets, guest rooms as the only product or core product, franchising or joining as the main business model, low price (generally below RMB in 300 yuan), standardized service and high cost performance. However, an express hotel is not equal to a cheap hotel. Chain brand express hotels have obvious advantages in market competitiveness, popularity, unified management and tourists.
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